'Branding'

Gareth Dunsmore: Nissan

Viewpoints

Gareth Dunsmore: Nissan

Why the electric car could be the key to our future energy infrastructure.
Nissan : The Internet Of Energy : Electric Cars
Reactive regions

Big Ideas

Reactive regions

Chicago – The city has announced that all of its publicly owned buildings and operations will run on clean energy by 2025.
Civic Brands : US : Cities
Loyalty in luxury

Big Ideas

Loyalty in luxury

London – Net-a-Porter has announced a series of new loyalty initiatives.
Net-a-Porter : Personal Shopping : Luxury
Educating Utah

Big Ideas

Educating Utah

Utah – Porn site xHamster is rerouting web traffic to sex education videos in response to recent state legislation.
Civic Brands : Education : Porn
Sugar surplus

Big Ideas

Sugar surplus

UK – Nestlé has announced it will remove 10% of the sugar from its confectionery by 2018.
Nestle : Sugar : Nutrition
Fuss-free coffee

News

Fuss-free coffee

UK – McDonald’s has launched a new campaign with an amusing take on hipster café culture.
McDonald's : Anti-Authenticity Marketing : Coffee
Driving deliveries

Big Ideas

Driving deliveries

UK – John Lewis and Jaguar have collaborated on a new service in which deliveries are made directly to customers’ car boots.
John Lewis : Convenience Culture : Delivery
Facing up to pollution

Big Ideas

Facing up to pollution

Global – Dermalogica has launched a new face wash that is designed to fight the effects of pollution.
Dermalogica : Pollution : Beauty Futures
40,000-feet pyjama party

Big Ideas

40,000-feet pyjama party

Global – Emirates has created a set of moisturising pyjamas to help luxury travellers arrive refreshed.
Emirates : Active Recovery : Luxury Travel
Preview: Tonic & Tonic

News

Preview: Tonic & Tonic

Tonic water has evolved from an afterthought to an essential part of a mixed drink.
Premium Tonic : Party-totallers : Alco-health
No sweat

Big Ideas

No sweat

Powys – British start-up Riversimple is a subscription-based mobility service with a whole-systems business strategy.
Riversimple : Whole-system Thinking : Rideshare
A unique malt

News

A unique malt

London – Chivas has launched its first blended malt whisky with a campaign that translates the participating distillers’ DNA into a series of abstr...
Chivas : Generative Artworks : DNA Input
Conscientious clothing

News

Conscientious clothing

Australia – The Road is a new retail platform that highlights the minimum price of garments if they are produced ethically.
Transparency : Retail : The Road
Eco-friendly food

Big Ideas

Eco-friendly food

US – Budget supermarket group Aldi has announced it will soon remove a range of pesticides from its products in US stores.
Aldi : Whole-system Thinking : Pesticides
Solar subscription

Big Ideas

Solar subscription

US – A clean energy start-up is applying the sharing economy model to renewable energy with a solar panel subscription scheme.
Arcadia Power : Whole-system Thinking : The Sharing Economy
Lather up

News

Lather up

Stockholm – Detergent and shoe care brand Tangent GC is expanding its remit with its first line of organic soap.
Natural Ingredients : Tangent GC : Gen Neutral
Safety in numbers

Big Ideas

Safety in numbers

Germany – In an industry first, several German car-makers will share live sensor data between their vehicles to improve safety.
Mapping : Brand Collaboration : Connected Cars
Sleep and shop

Big Ideas

Sleep and shop

US – Furniture brand West Elm is opening a range of boutique hotels to enable consumers to experience its products before they buy.
Hotel : West Elm : Explorium Retail
Ladder of success

Big Ideas

Ladder of success

Manchester – The Lad Bible has launched a new scheme to hire 16-year-old apprentices.
The Lad Bible : Gen Viz : Cheif Influence Officers
Gap transparency

Big Ideas

Gap transparency

US – Gap has emphasised the importance of transparency in manufacturing by releasing the names of its suppliers.
Gap Inc. : Transparency : Clothing Manufacturing
Robert Newry: Arctic Shores

Viewpoints

Robert Newry: Arctic Shores

Why traditional psychometric tests are no longer fit for purpose.
Recruitment : The Learning Economy : Gen Viz
Placemaking Market

Markets

Placemaking Market

Waves of migration, economic boom and bust, and technological disruption continue to transform the physical, emotional and cultural landscapes of c...
Placemaking : Revelation Brands : ​Change Catalysts
Transferrable targets

Big Ideas

Transferrable targets

UK – Even in the digital age the importance of physical stores cannot be underestimated, according to new research.
Retail : Bricks-and-mortar : Total Retail
Sound and emotion

News

Sound and emotion

Global – B&O Play has demonstrated the emotional connection that consumers have with music through the launch of its Beoplay H5 headphones.
Emotional Economy : Bang & Olufsen : B&O Play
Family first

Big Ideas

Family first

Global – Facebook’s new-look News Feed spells trouble for publishers.
Facebook : Publishers : Media Futures
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