'Branding'

Decree is an anti-choice beauty brand

News

Decree is an anti-choice beauty brand

The doctor-led skincare range aims to cut through the cluttered cosmeceutical space with a concise product line-up.
Beauty : Skincare
Stat: One-third of Millennials regularly feel lonely

News

Stat: One-third of Millennials regularly feel lonely

Millennials are the loneliest generation yet, according to a new US study by YouGov.
Youth : Society : Stat
This drink brand brings dairy trash to your table

News

This drink brand brings dairy trash to your table

The startup partners with cheese and yoghurt makers to upcycle their fresh whey.
Drink : Waste : Sustainability
Foam Studio animates colour in the digital realm

News

Foam Studio animates colour in the digital realm

For the second time, conscious chemical company BASF has tasked the studio with creatively imagining future automotive colour trends.
Automotive : Design : Technology
Thought-starter: Could physical objects enhance digital spaces?

News

Thought-starter: Could physical objects enhance digital spaces?

Designers are swapping fiddly haptic interfaces for basic material props to enhance the poetry and meaning of virtual experiences, writes Peter M...
Digital : Technology : Virtual Reality
Harrods unveils its phygital beauty hall

News

Harrods unveils its phygital beauty hall

The luxury department store has expanded its beauty hall to reflect the evolving nature of the beauty sector.
Beauty : Luxury : Technology
Stat: Phones are disrupting the sleep of both teens and parents

News

Stat: Phones are disrupting the sleep of both teens and parents

More than a third of teenagers wake up during the night to check their phones, according to a new study by Common Sense Media.
Health : Wellness : Sleep
A beer-wine hybrid crafted for curious drinkers

News

A beer-wine hybrid crafted for curious drinkers

Magic Hat Brewing Company has created DuVine, pushing the boundaries of what is typically considered beer.
Drink : Beer : Wine
Stat: Shoppers buy in-store to limit their online data footprint

News

Stat: Shoppers buy in-store to limit their online data footprint

More than three-quarters (77%) of global consumers have acted to limit their online footprint in the past year.
Online Footprint : Digital Footprint
Nike highlights the phenomenal women of South Korea

News

Nike highlights the phenomenal women of South Korea

For International Women’s Day, the sports brand has partnered with local athletes, celebrities and K-Pop stars.
Female Futures : Sport : Culture
Sustainability has become a luxury privilege

Viewpoints

Sustainability has become a luxury privilege

Virgil Abloh's reusable water bottle for Evian is indicative of luxury's new mindset – but shouldn't sustainable products be accessible and desirab...
Drinks : Sustainability : Wellness
Thought-starter: Are traditional spirit categories outdated?

News

Thought-starter: Are traditional spirit categories outdated?

A wave of new start-up distilleries are creating category-defying spirits that shirk the traditional rules and regulations of liquor-making.
Drinks : Spirits : Hospitality
Stat: British consumers are travelling to find romance

News

Stat: British consumers are travelling to find romance

Group holidays are ideal for sparking romantic encounters on holiday, a new study from Mintel has found.
Travel : Lifestyle : Holiday
Ridley Scott’s campaign for Hennessy is a visual odyssey

News

Ridley Scott’s campaign for Hennessy is a visual odyssey

The luxury spirits brand has released a cinematic campaign set in seven sci-fi worlds.
Drinks : Film : Flavour
Aethics is a CBD water for workouts

News

Aethics is a CBD water for workouts

Aethics is a new CBD sports wellness brand that is designed to aid the training, performance and recovery of athletes.
Health : Wellness : CBD
​Coca-Cola’s new range targets moderation mindsets

News

​Coca-Cola’s new range targets moderation mindsets

The company is testing a new range of bottled non-alcoholic drinks featuring bar-inspired flavours and premium ingredients.
Drinks : Non-alcoholic : Party-Totallers
Stat: Brands are investing in food safety testing

News

Stat: Brands are investing in food safety testing

As consumers become more aware of food safety, the market for food safety testing is projected to see huge growth, according to a new report by Mar...
Food : Safety : Technology
CES 2019: From water to a sustainable disinfectant

News

CES 2019: From water to a sustainable disinfectant

Taiwanese start-up EleClean has found a way to transform water into a chemical-free disinfectant.
Health : Cleaning : Technology
Stat: Consumers are holding on to their smartphones for longer

News

Stat: Consumers are holding on to their smartphones for longer

Figures show that sales of iPhones are down as more consumers upgrade their devices less frequently.
Technology : Design
Stat: Treadmill workouts are gaining traction

News

Stat: Treadmill workouts are gaining traction

According to new data released by ClassPass, which draws on the more than 60m reservations made by its subscribers last year, treadmill bookings in...
Fitness : Health : Wellness
This sprayable skin could transform cosmetics

News

This sprayable skin could transform cosmetics

Kao Corporation has developed a fine fibre technology that sprays an ultra-thin membrane onto the surface of the skin.
Beauty : Material : Cosmetics
The Big Idea: Ethical Eveningwear

News

The Big Idea: Ethical Eveningwear

This year the conversation around sustainable material innovation reached new heights as brands like Mother of Pearl turned their attention to ofte...
Fashion : Sustainable : Luxury
Can conspicuous conshumanism create a better future?

Viewpoints

Can conspicuous conshumanism create a better future?

Why it’s time for brands to step up and help consumers show off their humane worth, rather than monetary worth, through the products and services t...
Retail : Fashion : Sustainability
Esports Arena opens venues inside Walmart stores

News

Esports Arena opens venues inside Walmart stores

The dedicated eSports facility has announced it is collaborating with Walmart to bring gaming competitions and events to both shoppers and the wide...
Gaming : Retail : Leisure
For Singles Day, Alibaba put a satellite into space

News

For Singles Day, Alibaba put a satellite into space

To celebrate a decade of the e-commerce giant’s shopping event, Alibaba used a satellite to broadcast sentimental messages to consumers from space.
Retail : Culture : Singles Day
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