'Branding'

Broken promises

Big Ideas

Broken promises

UK – Over 60,000 people have signed an online petition calling for a ban on misleading political ads.
Backlash Brands : Advertising Standards : Brexit
Screenshot shopping

Big Ideas

Screenshot shopping

UK – Digital media company PopSugar has found a way to make Snapchat shoppable using emoji-based codes.
PopSugar : E-commerce : Emoticode
Behind the curtain

News

Behind the curtain

Copenhagen – The Royal Danish Theatre reveals its inner sanctums in a new campaign by agency Wichmann/Schmidt.
Odyssey Of Creation : Wichmann/ Schmidt : Show Your Working
Game for good

News

Game for good

London – Sea Hero Quest is a multiplatform game designed to further the understanding of early onset dementia.
Brandstanding : Life-saving Campaigns : Smart Philanthropy
Act of Love

Design Directions

Act of Love

Condom manufacturer Sagami Original’s visual dictionary of courtship rituals is the first of its kind.
Sagami Original : Sagami Rubber : Condoms
Out of the box

News

Out of the box

US – American sportswear brand Under Armour paradoxically encourages users to get away from technology in its advert for its latest product, the UA...
Under Armour : Wearable Tech : New Sports Heros
Hunter headlines

News

Hunter headlines

London – In celebration of Hunter’s connection with music festivals, photographer and film-maker Elaine Constantine and digital artist Will Sweeney...
Hunter : Spring/summer 2016 : Headline Performance
Arms race

News

Arms race

Cupertino, California – Apple’s latest innovation is a 29-armed robot that deconstructs iPhones piece by piece.
Apple : Liam : Recycling
Cute overload

News

Cute overload

Global – OKgrl is a new interactive platform for teenage girls that breaks all of the traditional rules of publishing.
OKgrl : Fashion : Netstalgia
CES 2016: Stick-on beauty

Big Ideas

CES 2016: Stick-on beauty

Global – L’Oréal will increase its stake in wearables in 2016 after unveiling UV-sensitive transfer tattoo My UV Patch.
L'Oreal : My UV Patch : Skincare
Christmas crackers

News

Christmas crackers

UK – As Christmas adverts were launched this week, LS:N Global has been busy sorting the best from the rest.
Christmas Adverts : Tesco : Harvey Nichols
Sparks can fly

Big Ideas

Sparks can fly

UK – Supermarket chain Marks & Spencer today launched its new loyalty scheme, Sparks, which rewards its most frequent customers with exclusive cont...
M&S : Sparks : Members Club
Emotional response

Big Ideas

Emotional response

Global – Facebook Reactions spells a new era for the like button and could prove a powerful new tool for retailers.
Facebook Reactions : Empathy : Analytics
Unfollow your heroes

News

Unfollow your heroes

Global – Adidas is calling on fans to take the future of football into their own hands – or should that be their feet? – with its latest campaign.
Adidas : Create What's Next : Sport15
All natural

Big Ideas

All natural

US – Sales of natural soft drinks and craft carbonated drinks are expected to benefit after artificial sweeteners fall foul of health-conscious con...
Craft Cola : Carbonated Soft Drinks : Mintel
Everlane Transparent City

Design Directions

Everlane Transparent City

E-tailer Everlane has forged a niche as one of the world’s most honest retailers. Every stitch, scrap and design in its collection can be traced ...
Everlane : Transparent City : Hyper-local Retail
Preview: Milking It

News

Preview: Milking It

Amsterdam – Milk is going premium in our latest microtrend, Milking It.
Milk : Optimisers : Fitness Supplement
Bold beauty

News

Bold beauty

London – LS:N Global caught up with Get the Gloss founder and editor-in-chief Susannah Taylor to talk about building a health and beauty website in...
Get The Gloss : Susannah Taylor : Blogosphere
Flights of fancy

News

Flights of fancy

Moscow – Imagine you had an open ticket to travel anywhere in the world. Where would you go? A new campaign from Russian airline S7 brings that wis...
Wieden+Kennedy Amsterdam : S7 : Russian Airline
Cave of wonders

News

Cave of wonders

Milan – Visitors to this year’s Salone Internazionale del Mobile can experience the COS cave, an immersive space where art and architecture collid...
COS : Snarkitecture : Salone Del Mobile 2015
Robin Raskin: Wearables and a connected future

Viewpoints

Robin Raskin: Wearables and a connected future

Living in Digital Times founder Robin Raskin outlines the innovations connecting homes and healthcare.
CES2015 : Robin Raskin : Living In Digital Times
Burberry will live-stream the catwalk using messaging app LINE

Big Ideas

Burberry will live-stream the catwalk using messaging app LINE

Burberry Prorsum will live-stream its autumn/winter 2015 fashion show via messaging app LINE.
Burberry Prorsum : LINE : Transmedia Futures
Inner self: Reebok aims to understand what makes us human

News

Inner self: Reebok aims to understand what makes us human

San Francisco – The latest campaign from Reebok is asking consumers to question what it means to be human.
Reebok : Be More Human : Optimised Self
Ruby Warrington: The Now Age

Viewpoints

Ruby Warrington: The Now Age

Forget the New Age, we are living in the Now Age, according to Ruby Warrington, former features editor at The Sunday Times Style magazine and found...
The Now Age : Ruby Warrington : Metaphysical Retail
Breathe more easily: Wearable device informs users about air quality

News

Breathe more easily: Wearable device informs users about air quality

Vancouver – Canadian start-up TZOA has developed a wearable device giving users information about their surroundings.
Air Quality : Wearable Technology : Vancouver
Loading...
VIEW MORE
You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN