Signals

France – On day two of Viva Technology in Paris, the spotlight turned to the potential of personalised health data and the policies driving circular innovation.

Holly Shelton, chief product officer at Oura, explored how wearable technology is evolving from a reactive tool into a proactive companion in long-term wellbeing. Longevity is emerging as a key priority, with 82% of people in the US and 73% of those in the UK now considering wellness as a top or important focus (source: McKinsey & Co). 

Speaking about Oura’s mission to support users in building sustainable routines, Shelton framed personal health data as a source of agency – a way to support small, daily decisions. ‘We can all learn our own personal formula that’s best for us,’ she said

Meanwhile, circularity emerged as a macroeconomic priority, with the circular economy projected to add an extra £3.3 trillion ($4.5 trillion, €3.87 trillion) of economic output by 2030 (source: Accenture). During a retail innovation panel, speakers examined how legacy business models must adapt. While collaboration was cited as critical, the consensus was clear – meaningful transformation needs regulatory backing.

Sarah Tayeb, general manager of eBay France, acknowledged the role of joint industry efforts but stated: ‘Only the authorities can bring significant change.’ Her stance was echoed by Dounia Wone, chief impact officer at Vestiaire Collective, responding to the possible introduction of a tax on fast fashion in France. Calling the move ‘a great start’, she urged for broader, enforceable policies to drive lasting transformation.

Explore our Sustainability is Dead report to see how sustainability is evolving into a quiet baseline expectation.