LS:N Global

Big Ideas

Transferrable targets

UK – Even in the digital age the importance of physical stores cannot be underestimated, according to new research.

News

Sound and emotion

Global – B&O Play has demonstrated the emotional connection that consumers have with music through the launch of its Beoplay H5 headphones.

Emotional Economy : Bang & Olufsen : B&O Play

Big Ideas

Family first

Global – Facebook’s new-look News Feed spells trouble for publishers.

Facebook : Publishers : Media Futures

Big Ideas

Broken promises

UK – Over 60,000 people have signed an online petition calling for a ban on misleading political ads.

Backlash Brands : Advertising Standards : Brexit

Big Ideas

Screenshot shopping

UK – Digital media company PopSugar has found a way to make Snapchat shoppable using emoji-based codes.

PopSugar : E-commerce : Emoticode

News

Behind the curtain

Copenhagen – The Royal Danish Theatre reveals its inner sanctums in a new campaign by agency Wichmann/Schmidt.

Odyssey Of Creation : Wichmann/ Schmidt : Show Your Working

News

Game for good

London – Sea Hero Quest is a multiplatform game designed to further the understanding of early onset dementia.

Brandstanding : Life-saving Campaigns : Smart Philanthropy

Design Directions

Act of Love

Condom manufacturer Sagami Original’s visual dictionary of courtship rituals is the first of its kind.

Sagami Original : Sagami Rubber : Condoms

News

Out of the box

US – American sportswear brand Under Armour paradoxically encourages users to get away from technology in its advert for its latest product, the UA...

Under Armour : Wearable Tech : New Sports Heros

News

Hunter headlines

London – In celebration of Hunter’s connection with music festivals, photographer and film-maker Elaine Constantine and digital artist Will Sweeney...

Hunter : Spring/summer 2016 : Headline Performance

News

Arms race

Cupertino, California – Apple’s latest innovation is a 29-armed robot that deconstructs iPhones piece by piece.

Apple : Liam : Recycling

News

Cute overload

Global – OKgrl is a new interactive platform for teenage girls that breaks all of the traditional rules of publishing.

OKgrl : Fashion : Netstalgia

Big Ideas

CES 2016: Stick-on beauty

Global – L’Oréal will increase its stake in wearables in 2016 after unveiling UV-sensitive transfer tattoo My UV Patch.

L'Oreal : My UV Patch : Skincare

News

Christmas crackers

UK – As Christmas adverts were launched this week, LS:N Global has been busy sorting the best from the rest.

Christmas Adverts : Tesco : Harvey Nichols

Big Ideas

Sparks can fly

UK – Supermarket chain Marks & Spencer today launched its new loyalty scheme, Sparks, which rewards its most frequent customers with exclusive cont...

M&S : Sparks : Members Club

Big Ideas

Emotional response

Global – Facebook Reactions spells a new era for the like button and could prove a powerful new tool for retailers.

Facebook Reactions : Empathy : Analytics

News

Unfollow your heroes

Global – Adidas is calling on fans to take the future of football into their own hands – or should that be their feet? – with its latest campaign.

Adidas : Create What's Next : Sport15

Big Ideas

All natural

US – Sales of natural soft drinks and craft carbonated drinks are expected to benefit after artificial sweeteners fall foul of health-conscious con...

Craft Cola : Carbonated Soft Drinks : Mintel

Design Directions

Everlane Transparent City

E-tailer Everlane has forged a niche as one of the world’s most honest retailers. Every stitch, scrap and design in its collection can be traced ...

Everlane : Transparent City : Hyper-local Retail

News

Preview: Milking It

Amsterdam – Milk is going premium in our latest microtrend, Milking It.

Milk : Optimisers : Fitness Supplement

News

Bold beauty

London – LS:N Global caught up with Get the Gloss founder and editor-in-chief Susannah Taylor to talk about building a health and beauty website in...

Get The Gloss : Susannah Taylor : Blogosphere

News

Flights of fancy

Moscow – Imagine you had an open ticket to travel anywhere in the world. Where would you go? A new campaign from Russian airline S7 brings that wis...

Wieden+Kennedy Amsterdam : S7 : Russian Airline

News

Cave of wonders

Milan – Visitors to this year’s Salone Internazionale del Mobile can experience the COS cave, an immersive space where art and architecture collid...

COS : Snarkitecture : Salone Del Mobile 2015

Viewpoints

Robin Raskin: Wearables and a connected future

Living in Digital Times founder Robin Raskin outlines the innovations connecting homes and healthcare.

CES2015 : Robin Raskin : Living In Digital Times

Big Ideas

Burberry will live-stream the catwalk using messaging app LINE

Burberry Prorsum will live-stream its autumn/winter 2015 fashion show via messaging app LINE.

Burberry Prorsum : LINE : Transmedia Futures

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