LS:N Global

Big Ideas

U-turn

UK – The government is placing return on investment (ROI) at the heart of its new advertising strategy.

Big Ideas

Uber loyalty

US – Uber is riding out the sharing economy backlash with a new loyalty system that gives back to the community.

Uber : Local Offers : The Sharing Economy

Daily Signals

YouTube generation

UK – YouTube reaches more UK 16–34-year-olds on mobile than any commercial tv channel, according to a recent study.

UK : YouTube : Millennials

Viewpoints

Stephen Laughlin: IBM

Why retailers need to constantly experiment and embrace failure if they are to keep up with disruptors.

IBM : Revelation Brands : Stephen Laughlin

Big Ideas

Pret a veg

London – Pret a Manger will open its first stand-alone vegetarian store in June 2016.

Pret A Manger : Vegetarian : Crowdsourcing

Big Ideas

WRC 2016: Shopper discontent

Dubai – Retailers across the globe are failing to meet consumer expectations, according to a new study by IBM.

IBM : The Explorium : Global Customer Experience

Daily Signals

Highway robbery

California – A roadside installation by Volvo used power generated by passing traffic to charge its latest hybrid vehicle.

Volvo : Hybrid Cars : Grey New York

Big Ideas

Drawing the Ligne

New York – Two former American Vogue editors aim to provide an alternative direct-to-consumer model with their new launch.

Seasonless Style : La Ligne : Vogue

Big Ideas

Know by heart

California – Schools are introducing social-emotional learning initiatives to assess the role of emotional intelligence in education.

The E-motional Economy : Education : San Francisco

Daily Signals

Would you like the future with that?

Sweden – The Happy Meal box gets 21st-century makeover as McDonald's looks to keep the brand relevant to digital-first Generation I.

McDonald's : Happy Goggles : Virtual Reality

Big Ideas

Look twice

US – MTV is taking on rape culture in a series of online banner ads.

Brandstanding : MTV : Look Different

Big Ideas

The perfect curl

US – New research from Mintel highlights a significant shift towards natural remedies in the black haircare market.

Natural Hair : Styling : Relaxers

Daily Signals

Imagine that

US – Barbie is appealing to Millennial parents with Imagine The Possibilities, a campaign showing the power of imaginative play.

Imagine The Possibilites : Barbie

Daily Signals

Preview: Geo Quests

Global – Campaigns that can only be accessed in particular places enable a form of digital magic not accessible through the click of a mouse.

Peak Performance

Daily Signals

Optimised tea

Vienna – Premium tea shop Teastories’ new branding distinguishes its blends according to the emotional response they elicit.

Teastories : Anagrama : Emotions

Daily Signals

Save for later

London – Interactive design studio Sennep is keeping its ideas fresh and its skills sharp with Seeds, a platform dedicated to digital experimentation.

Sennep : Interactive Design : Experimentation

Daily Signals

YouTube-inspired retail

New York – The power of the YouTuber is being recognised in US retailer Story’s latest incarnation.

Story : Interiors : Samantha Hahn

Viewpoints

Danielle Anderson: How to make digital an experience

Danielle Anderson, director of digital experience at Harris + Hoole, gives LS:N Global a peek behind the scenes.

Café Culture : Online App : Harris + Hoole

Big Ideas

Digital art service streams exhibitions directly onto living room walls

Sweden – A new digital display system enables users to stream the world’s greatest art direct to their homes.

Art : Acne : Subscription

Big Ideas

Rolls-Royce opens club-like pop-up studio on Sardinia

The luxury car brand has set up a summer studio on the Italian island where guests can relax and learn about Rolls-Royce motors.

Rolls-Royce : Automotive : Luxury

Big Ideas

P&G ad campaign explores phrase ‘like a girl’

The campaign for female hygiene brand Always films people describing what the phrase 'like a girl' means to them.

Tiny Tot Feminism : Proctor & Gamble : Always

Big Ideas

Sustainable 3D printers use plastic sourced from waste

US, India – Brands are making 3D printing more sustainable by sourcing plastic from waste.

Tasteful Waste : 3D Printing : Coca-Cola

Daily Signals

Water watch: Rip Curl unveils surfing smartwatch

Australia – Surf brand Rip Curl has branched out into wearable technology with the launch of a smartwatch that enables surfers to track and record ...

RIp Curl : Wearable Technology : Smartwatch

Big Ideas

Millennials shopping habits dictated by fauxsumerism

Millennials are using all the channels of commerce to browse, rather than to buy.

Consumers : E-commerce : Experience

Daily Signals

Cool Pool: Japanese store opens in former swimming baths

Architect Nobuo Araki has turned an abandoned swimming pool on the ground floor of a 1970s apartment building in Tokyo into a modern and minimalis...

The POOL : Aoyama : Nobuo Araki

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