LS:N Global

Big Ideas

Drawing the Ligne

New York – Two former American Vogue editors aim to provide an alternative direct-to-consumer model with their new launch.

Big Ideas

Know by heart

California – Schools are introducing social-emotional learning initiatives to assess the role of emotional intelligence in education.

The E-motional Economy : Education : San Francisco

Daily Signals

Would you like the future with that?

Sweden – The Happy Meal box gets 21st-century makeover as McDonald's looks to keep the brand relevant to digital-first Generation I.

McDonald's : Happy Goggles : Virtual Reality

Big Ideas

Look twice

US – MTV is taking on rape culture in a series of online banner ads.

Brandstanding : MTV : Look Different

Big Ideas

The perfect curl

US – New research from Mintel highlights a significant shift towards natural remedies in the black haircare market.

Natural Hair : Styling : Relaxers

Daily Signals

Imagine that

US – Barbie is appealing to Millennial parents with Imagine The Possibilities, a campaign showing the power of imaginative play.

Imagine The Possibilites : Barbie

Daily Signals

Preview: Geo Quests

Global – Campaigns that can only be accessed in particular places enable a form of digital magic not accessible through the click of a mouse.

Peak Performance

Daily Signals

Optimised tea

Vienna – Premium tea shop Teastories’ new branding distinguishes its blends according to the emotional response they elicit.

Teastories : Anagrama : Emotions

Daily Signals

Save for later

London – Interactive design studio Sennep is keeping its ideas fresh and its skills sharp with Seeds, a platform dedicated to digital experimentation.

Sennep : Interactive Design : Experimentation

Daily Signals

YouTube-inspired retail

New York – The power of the YouTuber is being recognised in US retailer Story’s latest incarnation.

Story : Interiors : Samantha Hahn

Viewpoints

Danielle Anderson: How to make digital an experience

Danielle Anderson, director of digital experience at Harris + Hoole, gives LS:N Global a peek behind the scenes.

Café Culture : Online App : Harris + Hoole

Big Ideas

Digital art service streams exhibitions directly onto living room walls

Sweden – A new digital display system enables users to stream the world’s greatest art direct to their homes.

Art : Acne : Subscription

Big Ideas

Rolls-Royce opens club-like pop-up studio on Sardinia

The luxury car brand has set up a summer studio on the Italian island where guests can relax and learn about Rolls-Royce motors.

Rolls-Royce : Automotive : Luxury

Big Ideas

P&G ad campaign explores phrase ‘like a girl’

The campaign for female hygiene brand Always films people describing what the phrase 'like a girl' means to them.

Tiny Tot Feminism : Proctor & Gamble : Always

Big Ideas

Sustainable 3D printers use plastic sourced from waste

US, India – Brands are making 3D printing more sustainable by sourcing plastic from waste.

Tasteful Waste : 3D Printing : Coca-Cola

Daily Signals

Water watch: Rip Curl unveils surfing smartwatch

Australia – Surf brand Rip Curl has branched out into wearable technology with the launch of a smartwatch that enables surfers to track and record ...

RIp Curl : Wearable Technology : Smartwatch

Big Ideas

Millennials shopping habits dictated by fauxsumerism

Millennials are using all the channels of commerce to browse, rather than to buy.

Consumers : E-commerce : Experience

Daily Signals

Cool Pool: Japanese store opens in former swimming baths

Architect Nobuo Araki has turned an abandoned swimming pool on the ground floor of a 1970s apartment building in Tokyo into a modern and minimalis...

The POOL : Aoyama : Nobuo Araki

Big Ideas

Techanista hub collaborates with US retailers to back start-ups

Fashion and technology are converging and in a nascent marketplace retailers want a piece of the action.

Start-ups : Tech : Investment

Daily Signals

Brand message: Packaging delivers positive vibes

Sparks, Nevada – TruVibe is a new brand of raw and organic superfoods such as chia seeds and maca powder. Its brand identity is focused on positive...

Health : Sports Illustrated : Organic

Daily Signals

Campaigning angle: Kenzo takes a stand

Paris – For California-born designers Carol Lim and Humberto Leon, the ocean was obvious inspiration for their spring/summer 2014 collection for ...

Kenzo : Netstalgia : Microsites+

Big Ideas

Apple hosts fashion talks in New York store

To start the fashion month calendar, Apple is hosting a series of Fashion In Conversation talks with high-profile names in the fashion industry a...

Fashion : Apple : Retail

Big Ideas

New mothers most active on social media

Social Networking : Social Media : Women

Big Ideas

World Retail Congress: Kate Moss may front Topshop's launch in China

Topshop is considering using supermodel Kate Moss as a springboard for the launch of the brand in mainland China.

China : Collaboration : World Retail Congress

Big Ideas

Ralph Lauren to fund Paris art school restoration

Renovation : Philanthropic Brands : Historic Buildings

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