Optimised tea

The new packaging for Teastories from Mexican branding agency Anagrama would be equally at home on a cosmetics counter as it is on the shelf of a fine food and drinks store.

Rather than make its internationally sourced and exotic ingredients the focus of its packaging, Teastories groups its blends according to their health benefits. Like beauty brand Prismologie, the packaging features a confident, Euphorescent palette to convey the benefits of each blend of ingredients – soft yellow for energy, blue for relaxation and green for detox.

The Big Picture: Consumers are looking to be the most effective and efficient versions of themselves they can be at any time. Give your customers the tools to switch off, concentrate or energise their minds using our macrotrend The Optimised Self.