LS:N Global

Big Ideas

Kik is the first mainstream messaging app to create its own cryptocurrency

US – The new medium of exchange, Kin, is based on Ethereum blockchain technology.

Finance : Retail : Technology

Big Ideas

Italy offers historic sites to brands for renovation

Italy – The Cammini e Percorsi (Paths and Tracks) programme will donate disused castles and villas to brands that promise to renovate them.

Travel : Retail : Hospitality

Big Ideas

Hero connects online shoppers to experts on the shop floor

London – Showroom staff at Made are using the system to assist online shoppers in real time.

Retail : Digital : Technology

Daily Signals

Mozilla calls for EU copyright law to be modernised

Europe – The free-software community has created digital propaganda to influence Europe Union lawmakers.

Culture : Digital : Technology

Big Ideas

Indian mission

South Korea – Consumer electronics brand LG is planning to make India its export hub.

LG : Consumer Electronics : The Dislocated World

Big Ideas

The Edge on interfaces

Guatemala – Accent is a new programme designed specifically for people with no prior knowledge of computer interfaces.

Microsoft : Post-language Typography : Globalisation

Big Ideas

Just kids

US – One in five parents in the US support gender-neutral clothing for children, according to a recent study by Mintel.

Gap : Children : Neutral Culture

Daily Signals

Point and Pin

Global – Pinterest has launched Pinterest Lens, a new search tool powered by your camera.

Pinterest : Social Media : Revelation Brands

Big Ideas

Gold for tech

Tokyo – The Olympic organising committee is encouraging people to donate their old gadgets to be recycled into medals.

Olympic Games : Whole-systems Thinking : Sustainability

Daily Signals

Preview: Listening Clubs

With the rise in vinyl sales and streaming memberships, new listening clubs are opening that take music appreciation to the next level.

Music : Streaming : Retail

Big Ideas

Gold standard

New York – Performance and lifestyle brand Rhone has launched GoldFusion, a gold-infused high-performance fabric nanotechnology.

Rhone : GoldFusion : Nanotechnology

Big Ideas

Facebook feelings

US – Facebook is prioritising its users’ emotional wellbeing by making it easier for people to block distressing adverts.

Facebook : Emotional Wellbeing : Ad-blockers

Daily Signals

Safety in style

Sweden – Fashion brand Weekday has joined forces with Nordic insurance company If to develop a range of reflective accessories.

Daily Signals

Obnoxious oenophile

California – ONEHOPE introduces its fictional obnoxious vineyard owner to juxtapose the brand’s own altruistic approach to wine-making.

Anti-authenticity Marketing : Ambivalent Ambassadors : Onehope

Big Ideas

Driving machine

US – Car manufacturer General Motors is using IBM Watson to better understand driver behaviour and tailor the in-car experience.

General Motors : Convenience Culture : Parkopedia

Big Ideas

Lower your food-print

Sweden – The supermarket brand ICA has formulated an icon-based scale to make its recipes environmentally conscious.

ICA : Whole-system Thinking : Radical Transparency

Big Ideas

On watch

US – Union Square Hospitality Group is adopting the Apple Watch in a bid to provide a better in-house service.

Apple Watch : Bricks-and-Mortar : Phygital

Daily Signals

A lighter look at life

UK – Maltesers is taking a nuanced approach to disability in its new series of light-hearted anecdotal adverts.

Maltesers : Disability : Neutral Culture

Big Ideas

U-turn

UK – The government is placing return on investment (ROI) at the heart of its new advertising strategy.

UK Government : Advertising Futures : ROI

Big Ideas

Uber loyalty

US – Uber is riding out the sharing economy backlash with a new loyalty system that gives back to the community.

Uber : Local Offers : The Sharing Economy

Daily Signals

YouTube generation

UK – YouTube reaches more UK 16–34-year-olds on mobile than any commercial tv channel, according to a recent study.

UK : YouTube : Millennials

Viewpoints

Stephen Laughlin: IBM

Why retailers need to constantly experiment and embrace failure if they are to keep up with disruptors.

IBM : Revelation Brands : Stephen Laughlin

Big Ideas

Pret a veg

London – Pret a Manger will open its first stand-alone vegetarian store in June 2016.

Pret A Manger : Vegetarian : Crowdsourcing

Big Ideas

WRC 2016: Shopper discontent

Dubai – Retailers across the globe are failing to meet consumer expectations, according to a new study by IBM.

IBM : The Explorium : Global Customer Experience

Daily Signals

Highway robbery

California – A roadside installation by Volvo used power generated by passing traffic to charge its latest hybrid vehicle.

Volvo : Hybrid Cars : Grey New York

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