'Branding'

Tuesday’s briefing features a love story without gender

Daily Signals

Tuesday’s briefing features a love story without gender

Today’s daily digest features Assassin’s Creed Origins’ aim to educate, Shell promoting renewable energy and Evelyn & Bobbie’s inclusive lingerie.
Retail : Automotive : Media
Microsoft app uses machine learning to narrate the world

Daily Signals

Microsoft app uses machine learning to narrate the world

Global – Designed to assist those that are visually impaired, the app can describe everything from text in a document to people’s emotions.
Technology : Digital : Media
The US is funding brain-computer interfaces

Big Ideas

The US is funding brain-computer interfaces

US – The Defense Advanced Research Projects Agency (DARPA) is investing $65m in the technology.
Technology : Digital : Health
Italbugs is looking to make silkworm waste edible

Big Ideas

Italbugs is looking to make silkworm waste edible

Italy – The company wants to repurpose waste silk from the fashion sector in order to create a high-protein flour.
Food : Fashion : Wellness
The future of extraterrestrial resources

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The future of extraterrestrial resources

London – Central Saint Martins graduate Margaux Hendriksen examines the economic and ethical implications of harnessing resources from space.
Future Resources : Luxury : Technology
WeChat expands its payment services beyond China

Big Ideas

WeChat expands its payment services beyond China

Global – Chinese consumers can now pay for goods and services in Europe and Canada using WeChat Pay.
Digital : Finance : Retail
THE UNSEEN t-shirt changes colour when exposed to pollution

Daily Signals

THE UNSEEN t-shirt changes colour when exposed to pollution

London – As 70% of the world's industrial waste is dumped into water where it pollutes the usable water supply, THE UNSEEN is visualising such poll...
Fashion : Sustainability : Pollution
Kik is the first mainstream messaging app to create its own cryptocurrency

Big Ideas

Kik is the first mainstream messaging app to create its own cryptocurrency

US – The new medium of exchange, Kin, is based on Ethereum blockchain technology.
Finance : Retail : Technology
Italy offers historic sites to brands for renovation

Big Ideas

Italy offers historic sites to brands for renovation

Italy – The Cammini e Percorsi (Paths and Tracks) programme will donate disused castles and villas to brands that promise to renovate them.
Travel : Retail : Hospitality
Hero connects online shoppers to experts on the shop floor

Big Ideas

Hero connects online shoppers to experts on the shop floor

London – Showroom staff at Made are using the system to assist online shoppers in real time.
Retail : Digital : Technology
Mozilla calls for EU copyright law to be modernised

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Mozilla calls for EU copyright law to be modernised

Europe – The free-software community has created digital propaganda to influence Europe Union lawmakers.
Culture : Digital : Technology
Indian mission

Big Ideas

Indian mission

South Korea – Consumer electronics brand LG is planning to make India its export hub.
LG : Consumer Electronics : The Dislocated World
The Edge on interfaces

Big Ideas

The Edge on interfaces

Guatemala – Accent is a new programme designed specifically for people with no prior knowledge of computer interfaces.
Microsoft : Post-language Typography : Globalisation
Just kids

Big Ideas

Just kids

US – One in five parents in the US support gender-neutral clothing for children, according to a recent study by Mintel.
Gap : Children : Neutral Culture
Point and Pin

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Point and Pin

Global – Pinterest has launched Pinterest Lens, a new search tool powered by your camera.
Pinterest : Social Media : Revelation Brands
Gold for tech

Big Ideas

Gold for tech

Tokyo – The Olympic organising committee is encouraging people to donate their old gadgets to be recycled into medals.
Olympic Games : Whole-systems Thinking : Sustainability
Preview: Listening Clubs

Daily Signals

Preview: Listening Clubs

With the rise in vinyl sales and streaming memberships, new listening clubs are opening that take music appreciation to the next level.
Music : Streaming : Retail
Gold standard

Big Ideas

Gold standard

New York ­­– Performance and lifestyle brand Rhone has launched GoldFusion, a gold-infused high-performance fabric nanotechnology.
Rhone : GoldFusion : Nanotechnology
Facebook feelings

Big Ideas

Facebook feelings

US – Facebook is prioritising its users’ emotional wellbeing by making it easier for people to block distressing adverts.
Facebook : Emotional Wellbeing : Ad-blockers
Safety in style

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Safety in style

Sweden – Fashion brand Weekday has joined forces with Nordic insurance company If to develop a range of reflective accessories.
Obnoxious oenophile

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Obnoxious oenophile

California – ONEHOPE introduces its fictional obnoxious vineyard owner to juxtapose the brand’s own altruistic approach to wine-making.
Anti-authenticity Marketing : Ambivalent Ambassadors : Onehope
Driving machine

Big Ideas

Driving machine

US – Car manufacturer General Motors is using IBM Watson to better understand driver behaviour and tailor the in-car experience.
General Motors : Convenience Culture : Parkopedia
Lower your food-print

Big Ideas

Lower your food-print

Sweden – The supermarket brand ICA has formulated an icon-based scale to make its recipes environmentally conscious.
ICA : Whole-system Thinking : Radical Transparency
On watch

Big Ideas

On watch

US – Union Square Hospitality Group is adopting the Apple Watch in a bid to provide a better in-house service.
Apple Watch : Bricks-and-Mortar : Phygital
A lighter look at life

Daily Signals

A lighter look at life

UK – Maltesers is taking a nuanced approach to disability in its new series of light-hearted anecdotal adverts.
Maltesers : Disability : Neutral Culture
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