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Hilton introduces gym equipment in rooms
US – The Five Feet to Fitness concept fosters physical and mental wellness among travellers.
Hospitality
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Wellness
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Travel
News
Google uses gaming to teach kids how to be safe online
US – Be Internet Awesome is a new classroom curriculum designed to educate children about online threats such as hackers, phishing and trolls.
Digital
:
Technology
:
Media
Viewpoints
New Direction: Harry Styles reveals Generation Z’s entertainment future
When 600 of Harry Styles's biggest fans packed excitedly into The Garage in North London for his secret gig last weekend, it wasn’t his new tunes t...
Technology
:
Culture
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Leisure
Viewpoints
Gareth Dunsmore: Nissan
Why the electric car could be the key to our future energy infrastructure.
Nissan
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The Internet Of Energy
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Electric Cars
Big Ideas
Reactive regions
Chicago – The city has announced that all of its publicly owned buildings and operations will run on clean energy by 2025.
Civic Brands
:
US
:
Cities
Big Ideas
Loyalty in luxury
London – Net-a-Porter has announced a series of new loyalty initiatives.
Net-a-Porter
:
Personal Shopping
:
Luxury
Big Ideas
Educating Utah
Utah – Porn site xHamster is rerouting web traffic to sex education videos in response to recent state legislation.
Civic Brands
:
Education
:
Porn
Big Ideas
Sugar surplus
UK – Nestlé has announced it will remove 10% of the sugar from its confectionery by 2018.
Nestle
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Sugar
:
Nutrition
News
Fuss-free coffee
UK – McDonald’s has launched a new campaign with an amusing take on hipster café culture.
McDonald's
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Anti-Authenticity Marketing
:
Coffee
Big Ideas
Driving deliveries
UK – John Lewis and Jaguar have collaborated on a new service in which deliveries are made directly to customers’ car boots.
John Lewis
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Convenience Culture
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Delivery
Big Ideas
Facing up to pollution
Global – Dermalogica has launched a new face wash that is designed to fight the effects of pollution.
Dermalogica
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Pollution
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Beauty Futures
Big Ideas
40,000-feet pyjama party
Global – Emirates has created a set of moisturising pyjamas to help luxury travellers arrive refreshed.
Emirates
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Active Recovery
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Luxury Travel
News
Preview: Tonic & Tonic
Tonic water has evolved from an afterthought to an essential part of a mixed drink.
Premium Tonic
:
Party-totallers
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Alco-health
Big Ideas
No sweat
Powys – British start-up Riversimple is a subscription-based mobility service with a whole-systems business strategy.
Riversimple
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Whole-system Thinking
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Rideshare
News
A unique malt
London – Chivas has launched its first blended malt whisky with a campaign that translates the participating distillers’ DNA into a series of abstr...
Chivas
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Generative Artworks
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DNA Input
News
Conscientious clothing
Australia – The Road is a new retail platform that highlights the minimum price of garments if they are produced ethically.
Transparency
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Retail
:
The Road
Big Ideas
Eco-friendly food
US – Budget supermarket group Aldi has announced it will soon remove a range of pesticides from its products in US stores.
Aldi
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Whole-system Thinking
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Pesticides
Big Ideas
Solar subscription
US – A clean energy start-up is applying the sharing economy model to renewable energy with a solar panel subscription scheme.
Arcadia Power
:
Whole-system Thinking
:
The Sharing Economy
News
Lather up
Stockholm – Detergent and shoe care brand Tangent GC is expanding its remit with its first line of organic soap.
Natural Ingredients
:
Tangent GC
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Gen Neutral
Big Ideas
Safety in numbers
Germany – In an industry first, several German car-makers will share live sensor data between their vehicles to improve safety.
Mapping
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Brand Collaboration
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Connected Cars
Big Ideas
Sleep and shop
US – Furniture brand West Elm is opening a range of boutique hotels to enable consumers to experience its products before they buy.
Hotel
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West Elm
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Explorium Retail
Big Ideas
Ladder of success
Manchester – The Lad Bible has launched a new scheme to hire 16-year-old apprentices.
The Lad Bible
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Gen Viz
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Cheif Influence Officers
Big Ideas
Gap transparency
US – Gap has emphasised the importance of transparency in manufacturing by releasing the names of its suppliers.
Gap Inc.
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Transparency
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Clothing Manufacturing
Viewpoints
Robert Newry: Arctic Shores
Why traditional psychometric tests are no longer fit for purpose.
Recruitment
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The Learning Economy
:
Gen Viz
Markets
Placemaking Market
Waves of migration, economic boom and bust, and technological disruption continue to transform the physical, emotional and cultural landscapes of c...
Placemaking
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Revelation Brands
:
Change Catalysts
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