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Module 24 Forecasting for Tomorrow

Foresight Masterclass Series 1

Module 24 Forecasting for Tomorrow

In this final session we consider the best forecasting techniques to deploy and the challenges you need to consider when making forecasts and devel...
Masterclass
Nike launches After Dark Tour to empower women runners

Daily Signals

Nike launches After Dark Tour to empower women runners

Nike is expanding its commitment to women’s sport with the launch of the After Dark Tour, a global night-time race series designed to celebrate and...
Sport : Running : Women In Sport
Defying age at Sunnei

Daily Signals

Defying age at Sunnei

Milanese brand Sunnei celebrated its 10th anniversary with the collection 10 Years Feel Like 100, exploring the dynamic facets of time. 
Fashion : Luxury : Design
Walmart engages Gen Z with immersive dorm shopping experience

Daily Signals

Walmart engages Gen Z with immersive dorm shopping experience

Walmart has launched a new back-to-school shopping experience designed to captivate the Gen Z market.
Retail : Youth : Technology
Morrama and Phoenix design planet-conscious Tela suitcase collection

Daily Signals

Morrama and Phoenix design planet-conscious Tela suitcase collection

Design consultancy Morrama has partnered with Italian luggage brand Phoenix to introduce the Tela range.
Design : Travel : Sustainability
REI Co-op expands Opt Outside initiative with free summer events

Daily Signals

REI Co-op expands Opt Outside initiative with free summer events

Specialist outdoor retailer REI Co-op is reinforcing its Opt Outside commitment by offering more than 300 free classes and day tours nationwide on ...
Sports & Leisure : Retail : Health & Wellness
Stat: Young Americans are increasingly opting for permanent contraception

Daily Signals

Stat: Young Americans are increasingly opting for permanent contraception

Following the landmark overturn of Roe v Wade, an April 2024 study published in the Journal of the American Medical Association Health Forum reveal...
Youth : Health & Wellness : Society
Women Futures: Saudi Arabia

Behaviours

Women Futures: Saudi Arabia

Delve into the dynamic world of luxury in Saudi Arabia, where empowered women are redefining consumption patterns, driving entrepreneurship and inf...
Saudi Arabia : Luxury : Vision 2030
Foresight Friday: Marta Indeka, senior foresight analyst

Daily Signals

Foresight Friday: Marta Indeka, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Society : Pop-culture & Media : Technology
Brighton student wins Jägermeister grant to build nightclub in Kenya

Daily Signals

Brighton student wins Jägermeister grant to build nightclub in Kenya

Jesse Mugambi, a University of Brighton student studying sustainable design, has won a grant of £42,847 ($54,113, €50,000) to build a new music ve...
Youth : Travel & Hospitality : Design
Liberty opens luxury fragrance lounge

Daily Signals

Liberty opens luxury fragrance lounge

On 15 March 2024, luxury London department store Liberty opened The Fragrance Lounge, its new innovative space redefining how scents are discovered...
Beauty : Luxury : Retail
The Campaign: Edu-verse

Daily Signals

The Campaign: Edu-verse

Elf Cosmetics has taken a leap into the metaverse with its inaugural Roblox experience Elf Up!, strategically addressing Gen Z’s entrepreneurial in...
Technology : Gaming : Metaverse
Stat: Women’s elite sports set to hit revenue milestone in 2024

Daily Signals

Stat: Women’s elite sports set to hit revenue milestone in 2024

Deloitte predicts a ground-breaking revenue increase in women’s elite sports to over £782.9m ($1bn, €911.7m) in 2024, a 300% surge since 2021.
Sports : Leisure : Advertising
AmorePacific makes vegan leap into ingestible beauty

Daily Signals

AmorePacific makes vegan leap into ingestible beauty

South Korean beauty titan AmorePacific’s Vital Beautie brand has unveiled a ground-breaking retinol-based dietary supplement.
Beauty : Health : Wellness
Seductive Opulence

Design Directions

Seductive Opulence

As wellness takes centre stage in luxury, brands are captivating discerning consumers with a provocative twist, using seductive imagery to craft al...
Wellness : Luxury : Seduction
Stat: Young luxury consumers most concerned with hard-to-get items

Daily Signals

Stat: Young luxury consumers most concerned with hard-to-get items

A November 2022 report by direct-to-consumer platform ESW, formerly known as eShopWorld, suggests shoppers buying luxury outside of their own count...
Luxury : Gen Z : New Luxury Millennials
Nike to bring branded digital creations to e-sport platforms

Daily Signals

Nike to bring branded digital creations to e-sport platforms

Nike Virtual Studios and EA Sports have announced a new partnership in June 2023 with digital creations imagined by Nike making their way into virt...
NFT
Regal Springs turns miracle rain of fish into business venture for locals

Daily Signals

Regal Springs turns miracle rain of fish into business venture for locals

Sustainable fish farming firm Regal Springs and ad agency Ogilvy have joined forces with the residents of Yoru to catch hundreds of fish falling fr...
Food & Drink : Seafood : Sustainability
Maison Pixel’s undies turn bums into newest streaming platforms

Daily Signals

Maison Pixel’s undies turn bums into newest streaming platforms

Underwear expert Maison Pixel has joined forces with creative agency Atlantic New York to create undies that turn bums into screens.
Media : Technology : Sex Education
Dove’s new Cost of Beauty campaign addresses youth mental health crisis

Daily Signals

Dove’s new Cost of Beauty campaign addresses youth mental health crisis

Beauty brand Dove has launched a new video for its campaign to raise awareness of young people’s precarious mental health.
Health & Wellness : Youth : Media & Entertainment
VerseLuxe brings luxury jewellery to Web3

Daily Signals

VerseLuxe brings luxury jewellery to Web3

Cathy Hackl, an acclaimed tech business executive and the proclaimed ‘Godmother of the metaverse’, is officially launching her own brand, VerseLuxe.
Luxury : Media & Entertainment : Technology
Leave No Hate

Viewpoints

Leave No Hate

In a world of fake news and hate-fuelled algorithms, entrepreneur Sue Fennessy imagines a power-for-good platform where members are rewarded for th...
Technology : Media And Technology : Social Media
CES 2023: Kohler’s shower infusion system brings the spa home

Daily Signals

CES 2023: Kohler’s shower infusion system brings the spa home

In the run-up to CES 2023, fittings brand Kohler Studios has revealed a bathroom upgrade that promises to elevate showers through aromatherapy for ...
Technology : Health & Wellness : Beauty
Givaudan brings co-creation to the Chinese fragrance market

Daily Signals

Givaudan brings co-creation to the Chinese fragrance market

For Western brands, the Chinese fragrance sector remains a largely untapped market, with strong potential for growth.
Beauty : Technology : AI
A gentle workout programme for post-partum parents

Daily Signals

A gentle workout programme for post-partum parents

Nike may be famous for its ‘Just Do It’ slogan, but with its (M)ove Like a Mother campaign, the sportswear company is encouraging a gentler attitud...
Health And Wellness : Society : Pregnancy
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