'Branding'

Pop the cork: A new app acts as a champagne concierge service

Daily Signals

Pop the cork: A new app acts as a champagne concierge service

Pop the cork: A new app acts as a champagne concierge service
Iphone : Apps : Champagne
Director's cut: Drinks brand takes movie role

Daily Signals

Director's cut: Drinks brand takes movie role

Director’s cut: Drinks brand takes movie role
Film : Story : Vodka
Watch that: Wrist device that motivates teens to exercise

Daily Signals

Watch that: Wrist device that motivates teens to exercise

Watch that: Wrist device that motivates teens to exercise
Watch : Devices : Behaviour
Architectural digest: App acts as tour guide for building geeks

Daily Signals

Architectural digest: App acts as tour guide for building geeks

Architectural digest: App acts as tour guide for building geeks
GPS : Apps : Software
Local social networking

Micro Trends

Local social networking

Local social networking
Social Media : Apps : Community
BRIC countries rescue luxury autos

Big Ideas

BRIC countries rescue luxury autos

BRIC countries rescue luxury autos
Frankfurt : BRICs : Luxury Cars
New leaf: Phaidon pops up in New York

Daily Signals

New leaf: Phaidon pops up in New York

New leaf: Phaidon pops up in New York
Publishing : Pop-up : Cookbook
We are the world: Smartphone app geotags city streets

Daily Signals

We are the world: Smartphone app geotags city streets

We are the world: Smartphone app geotags city streets
Japan : Tokyo : Iphone
Vanity verité: Ellis Faas cosmetics replicate blood, bruises

Daily Signals

Vanity verité: Ellis Faas cosmetics replicate blood, bruises

Vanity verité: Ellis Faas cosmetics replicate blood, bruises
Ellis Faas : Cosmetics : Blood
The Big Idea: Influ-seller platforms

Daily Signals

The Big Idea: Influ-seller platforms

Merging content creation and curation, this year we examined the rise of influ-seller apps and platforms that allow brands to maximise the reach of...
Retail : E-commerce : Marketing
Mulberry and The Slow Grind are decelerating creativity

Daily Signals

Mulberry and The Slow Grind are decelerating creativity

Following a sell-out edition in 2020, the creative, environmental and social anthology The Slow Grind is teaming up with luxury brand Mulberry to l...
Fashion : Sustainability : Society
The productivity paradox of self-isolation

Viewpoints

The productivity paradox of self-isolation

As the world adapts to life in isolation, brands operating in an accelerated capacity are spouting self-improvement and productivity – but not for ...
Advertising : Retail : Covid-19
​What is the future of moral business?

Viewpoints

​What is the future of moral business?

Brands must proactively shift priorities to meet the demands of the ethical consumer.
Marketing : Technology : Workplace
Calum Jacobs on why football journalism needs to create a space for black writers

Big Ideas

Calum Jacobs on why football journalism needs to create a space for black writers

The founder and editor of Caricom magazine, which explores the crossover between football and the black experience, on why the diversity of footbal...
Media : Youth : Sports
Should brands be capitalising on self-care?

Viewpoints

Should brands be capitalising on self-care?

Brands are co-opting self-care as a buzzword to sell products with only tenuous links to mental wellbeing.
Wellness : Mental Health : Beauty
What if every day was Black Friday?

Viewpoints

What if every day was Black Friday?

With Amazon and Calvin Klein leading the way, is daily adaptive pricing the retail model of the future?
Retail : Fashion : Digital
Is offline the new luxury?

Viewpoints

Is offline the new luxury?

As brands continue to mine consumers for their data, the ability to withhold information is increasingly the preserve of luxurians.
Luxury : Digital : Travel
Is it time to make retail spaces age-agnostic?

Viewpoints

Is it time to make retail spaces age-agnostic?

With an ever-growing generation of affluent older consumers, retailers need to stop focusing exclusively on the young.
Retail : Fashion : Interiors
Could Facebook launch a Line store?

Viewpoints

Could Facebook launch a Line store?

Social media platforms need to become playful and experimental to win over the next generation of users in Asia.
Asia : Social Media : Line
Olfactive Menus

Micro Trends

Olfactive Menus

The worlds of fragrance and hospitality are colliding as chefs and mixologists craft new menus inspired by the perfumer’s lab.
Fragrance : Cocktail : Berlin
Smart Fitting Rooms

Micro Trends

Smart Fitting Rooms

Retailers from Rebecca Minkoff to Kohl’s are re-inventing the fitting room, equipping it with technology to bridge the gap between e-commerce and...
Omnichannel Retail : RFID : Fitting Room
Luxe Locale

Micro Trends

Luxe Locale

Earlier this year, LS:N Global tracked how retail design was drawing on local nuances and materials in our Crafted Locale design direction. In the ...
Crafted Locale : Architecture : Luxury
Facebook profiles four luxury consumer typologies

Big Ideas

Facebook profiles four luxury consumer typologies

Facebook profiles four luxury consumer typologies
Cars : Affluent : HNWI
Jill Hawkins : Ultra-marathon clothing

Viewpoints

Jill Hawkins : Ultra-marathon clothing

Sportswear brand UVU founder Jill Hawkins talks about ultra-marathon clothing. 
Jill Hawkins : Sportwear : Ultra Marathon
Back to basics: Frugal shoppers make a comeback

Big Ideas

Back to basics: Frugal shoppers make a comeback

Back to basics: Frugal shoppers make a comeback
Procter & Gamble : Kimberly-Clark : Colgate-Palmolive
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