'Branding'

Smell-a-vision: Web surfers scent surprise

Daily Signals

Smell-a-vision: Web surfers scent surprise

Smell-a-vision: Web surfers scent surprise
Perfume : Aftershave : Natura Kaiak
A growing number of consumers will buy an e-reader in the next six months

Big Ideas

A growing number of consumers will buy an e-reader in the next six months

A growing number of consumers will buy an e-reader in the next six months
E-readers : E-books : IPad
Your city in your hands: Video gamers become decision makers

Daily Signals

Your city in your hands: Video gamers become decision makers

Your city in your hands: Video gamers become decision makers
Las Vegas : Ubiquitous Gaming Culture : UGC
Pop the cork: A new app acts as a champagne concierge service

Daily Signals

Pop the cork: A new app acts as a champagne concierge service

Pop the cork: A new app acts as a champagne concierge service
Iphone : Apps : Champagne
Director's cut: Drinks brand takes movie role

Daily Signals

Director's cut: Drinks brand takes movie role

Director’s cut: Drinks brand takes movie role
Film : Story : Vodka
Watch that: Wrist device that motivates teens to exercise

Daily Signals

Watch that: Wrist device that motivates teens to exercise

Watch that: Wrist device that motivates teens to exercise
Watch : Devices : Behaviour
Architectural digest: App acts as tour guide for building geeks

Daily Signals

Architectural digest: App acts as tour guide for building geeks

Architectural digest: App acts as tour guide for building geeks
GPS : Apps : Software
Local social networking

Micro Trends

Local social networking

Local social networking
Social Media : Apps : Community
BRIC countries rescue luxury autos

Big Ideas

BRIC countries rescue luxury autos

BRIC countries rescue luxury autos
Frankfurt : BRICs : Luxury Cars
New leaf: Phaidon pops up in New York

Daily Signals

New leaf: Phaidon pops up in New York

New leaf: Phaidon pops up in New York
Wooster Street : Pop-up Shop : SoHo
We are the world: Smartphone app geotags city streets

Daily Signals

We are the world: Smartphone app geotags city streets

We are the world: Smartphone app geotags city streets
Japan : Tokyo : Iphone
Vanity verité: Ellis Faas cosmetics replicate blood, bruises

Daily Signals

Vanity verité: Ellis Faas cosmetics replicate blood, bruises

Vanity verité: Ellis Faas cosmetics replicate blood, bruises
Ellis Faas : Cosmetics : Blood
It’s time for brands to engage with de-growth

Viewpoints

It’s time for brands to engage with de-growth

The pace of the last decade combined with a tumultuous 2020 is driving people towards radical community models – and brands must do the same.
Society : Sustainability : Design
A modelling agency that champions people with disabilities

Big Ideas

A modelling agency that champions people with disabilities

Laura Johnson and Zoe Proctor, co-founders of Zebedee Management, on their mission to increase the representation of people with disabilities in th...
Fashion : Retail : Inclusivity
Why emotional wellbeing is the next frontier for the vitamins industry

Big Ideas

Why emotional wellbeing is the next frontier for the vitamins industry

Brendan Murdock, the founder of nutrition and health store anatomē, explains why human interaction is crucial to any health store proposition.
Health And Wellness : Nutrition : Emotional Wellbeing
Digital Fit

Micro Trends

Digital Fit

With product returns costing US retailers a staggering £254bn ($351bn, €287bn) in lost sales every year, according to a National Retail Federatio...
Fashion : Retail : Digital
The rise of eco-influencers

Big Ideas

The rise of eco-influencers

From inventing power-saving products in their bedrooms to suing the American government, a generation of young activists are fighting for change an...
Youth : Sustainability : Digital
Smog Life: Toolkits

Markets

Smog Life: Toolkits

The actionable insights brands need to consider when responding to the air pollution crisis.
Sustainability : Retail : Health And Wellness
The Frequency Effect

Design Directions

The Frequency Effect

A new transmedia book concept offers readers the chance to blur the boundaries between fact and fiction.
Non-linear Narrative : The Frequency Effect : Alex Moorhouse
Fendi

Design Directions

Fendi

How should an established company known for its handmade leather goods update its offering for the 21st century and appeal to a new generation of c...
Craft : Gibson Guitars : Moritz Waldemeyer
Women dominate online retail sales

Big Ideas

Women dominate online retail sales

Women dominate online retail sales
Shopping : Deals : Groupon
Accredited Beauty

Macro Trends

Accredited Beauty

As consumers seek proof points on product quality, efficacy and sustainability, scientific evidence will drive the healthification of the beauty in...
Beauty : Health : Wellness
The Tomorrow Store

Macro Trends

The Tomorrow Store

When everyone can get everything online, and can buy from your competitors even when they’re in your store, how can you make sure your customers ke...
Retail : Store Of Tomorrow : Future Store
Brand Innovation Debrief: Aman

Big Ideas

Brand Innovation Debrief: Aman

 Aman stands at the pinnacle of ultra-luxury, marrying other-worldly natural beauty, bespoke hospitality and unrivalled rare experiences perfe...
Luxury : Travel : Hospitality
State of Luxury: India

Markets

State of Luxury: India

A booming middle class of premium aspirers and the consistent increase of UHNWIs’ wealth strongly establish India as no longer an emerging destinat...
Luxury : India : Indian Luxury Market
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