'Branding'

Acne Positivity

Micro Trends

Acne Positivity

As #bodypositivity continues to expand, young people are leading a movement towards the acceptance of acne – a skin condition that has l...
Youth : Beauty : Wellness
Body diversity for men, a menu of emotive cocktails

Daily Signals

Body diversity for men, a menu of emotive cocktails

Bonobos’ campaign showcases its inclusive sizing, Artesian triggers memories with flavour, Ketel One crafts a diet vodka.
Fashion : Drinks : Food
Samsung’s camouflage tv and a gym powered by human energy

Daily Signals

Samsung’s camouflage tv and a gym powered by human energy

Terra Hale uses human energy to power electricity in gyms, Google advances games that reflect real-world environments, EU offers free travel to teens.
Technology : Wellness : Travel
Monday’s headlines including Bodyform’s honest portrayal of menstrual blood

Daily Signals

Monday’s headlines including Bodyform’s honest portrayal of menstrual blood

In today’s daily digest: Airbnb becomes a landlord, Marks & Spencer launches low-calorie wine, cryptocurrency as a loyalty programme and other stor...
Wellness : Travel : Food & Drink
Friday’s stories featuring a clinical approach to clean eating

Daily Signals

Friday’s stories featuring a clinical approach to clean eating

In today’s daily digest: Japan’s new digital currency, an LGBTQ publication from Condé Nast, avatar brand partners and other stories.
Travel : Finance : Food & Drink
Alfredo Orobio on fashion’s democratic future

Big Ideas

Alfredo Orobio on fashion’s democratic future

Alfredo Orobio, founder and CEO of AWAYTOMARS, on why the future of fashion lies in its democratisation.
Fashion : Tech : Digital
It’s time for brands to engage with de-growth

Viewpoints

It’s time for brands to engage with de-growth

The pace of the last decade combined with a tumultuous 2020 is driving people towards radical community models – and brands must do the same.
Society : Sustainability : Design
A modelling agency that champions people with disabilities

Big Ideas

A modelling agency that champions people with disabilities

Laura Johnson and Zoe Proctor, co-founders of Zebedee Management, on their mission to increase the representation of people with disabilities in th...
Fashion : Retail : Inclusivity
Why emotional wellbeing is the next frontier for the vitamins industry

Big Ideas

Why emotional wellbeing is the next frontier for the vitamins industry

Brendan Murdock, the founder of nutrition and health store anatomē, explains why human interaction is crucial to any health store proposition.
Health And Wellness : Nutrition : Emotional Wellbeing
Digital Fit

Micro Trends

Digital Fit

With product returns costing US retailers a staggering £254bn ($351bn, €287bn) in lost sales every year, according to a National Retail Federatio...
Fashion : Retail : Digital
The rise of eco-influencers

Big Ideas

The rise of eco-influencers

From inventing power-saving products in their bedrooms to suing the American government, a generation of young activists are fighting for change an...
Youth : Sustainability : Digital
Smog Life: Toolkits

Markets

Smog Life: Toolkits

The actionable insights brands need to consider when responding to the air pollution crisis.
Sustainability : Retail : Health And Wellness
The Frequency Effect

Design Directions

The Frequency Effect

A new transmedia book concept offers readers the chance to blur the boundaries between fact and fiction.
Non-linear Narrative : The Frequency Effect : Alex Moorhouse
Fendi

Design Directions

Fendi

How should an established company known for its handmade leather goods update its offering for the 21st century and appeal to a new generation of c...
Craft : Gibson Guitars : Moritz Waldemeyer
Women dominate online retail sales

Big Ideas

Women dominate online retail sales

Women dominate online retail sales
Shopping : Deals : Groupon
The Tomorrow Store

Macro Trends

The Tomorrow Store

When everyone can get everything online, and can buy from your competitors even when they’re in your store, how can you make sure your customers ke...
Retail : Store Of Tomorrow : Future Store
Fitness Fan Clubs

Micro Trends

Fitness Fan Clubs

Celebrity-led running events are picking up speed across the US, encouraging a culture of fitness inclusivity while taking fandom forward.
Wellness : Sports : Health
Future Five 2025: Sustainability

Big Ideas

Future Five 2025: Sustainability

We emphasise the need for brands to up the ante in their climate activism, creating tangible positive change in the fashion and luxury industries r...
Sustainability : Travel & Hospitality : Society
Cannes Lions 2024 daily recap: The power of podcasts

Daily Signals

Cannes Lions 2024 daily recap: The power of podcasts

Despite the overcast weather and strong winds forcing the branded stalls along Plage de la Croisette to temporarily pause operations, the third day...
Advertising : Creativity
NRF 2024 Retail’s Big Show: Community, Luxury and Loyalty

Big Ideas

NRF 2024 Retail’s Big Show: Community, Luxury and Loyalty

At the biggest retail conference in the US, all eyes were on experiential retail, the evolution of the luxury consumer and the critical role of loy...
Retail : Events : Luxury
NRF 2024 Retail’s Big Show daily recap: Denim dressing and rethinking luxury spirits

Daily Signals

NRF 2024 Retail’s Big Show daily recap: Denim dressing and rethinking luxury spirits

More than 40,000 attendees were expected at New York’s Jacob Javits Convention Center on day one of the 2024 Retail’s Big Show.
Retail : Technology : Fashion
Bugatti’s hand-crafted Chiron model celebrates heritage and creativity

Daily Signals

Bugatti’s hand-crafted Chiron model celebrates heritage and creativity

Personalisation does not cut it any more – it is hyper-personalisation that consumers expect. French car-maker Bugatti got the memo, introducing a ...
Mobility : Luxury : Automotive
Digital Display Futures

Micro Trends

Digital Display Futures

Online visual merchandising faces structural challenges as customers simultaneously seek aspirational relatability, quality and entertainment.
Visual Merchandising : Retail : E-commerce
Haeckels’ edible cup combats plastic waste at festivals

Daily Signals

Haeckels’ edible cup combats plastic waste at festivals

The Margate-based skincare and fragrance brand is teaming up with Red Bull to launch an edible cup that tackles single-use plastic waste at festivals.
Food And Drink : Sustainable : Skincare And Fragrance
Gamer skincare targeting underserved audiences

Daily Signals

Gamer skincare targeting underserved audiences

Breaking down long-standing stereotypes within the gaming industry, beauty brand elf Cosmetics has launched an eight-piece collection to bring toge...
Beauty : Global Fashion And Style : Technology And Craft
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