'Branding'

Imagining the Future Nightclub

Viewpoints

Imagining the Future Nightclub

How are brands responding to the decline of the night-time economy and its effect on the cultural make-up of European cities?
Nightlife : 24-hour Economy : Europe
Transparent health

Daily Signals

Transparent health

US – New health and wellness start-up Care/of is targeting the on-demand vitamins and supplements market with its transparent and tailor-made service.
Care/of : Convenience Culture : Health
Walk on the wild side

Daily Signals

Walk on the wild side

New York – Canal Street Market seeks to redefine the traditional street market by offering the community a new lifestyle experience.
Canal Street Market : Placemaking Futures : Destination Retail
Msg 4 gr8 fashion

Daily Signals

Msg 4 gr8 fashion

London – Fashion graduate Abzal Issa Bekov is generating a sense of intrigue with his opt-in advertising campaign.
Backlash Brands : Opt-In Culture : Text Commerce
The beauty menu

Daily Signals

The beauty menu

Montréal – The Natural Curator is a new natural beauty retail platform that taps into an haute cuisine aesthetic.
Beauty Futures Report 2016 : The Natural Curator : Modern Luxury
 Livestream transparency

Daily Signals

Livestream transparency

Buenos Aires – Hand-made flatpack furniture company Sudacas is showing its items being made from start to finish in a radically transparent Kicksta...
Sudacras : Radical Transparency : Transperiences
Check-in chat

Big Ideas

Check-in chat

Global – Facebook’s Messenger app now integrates KLM flight information and boarding passes.
KLM : Facebook : Messenger
Preview: Regenerative Consumption

Daily Signals

Preview: Regenerative Consumption

Global – Ecological consciousness is inspiring new products that feed back to their sources in a cycle of regeneration.
Patagonia : Patagonia Provisions : Harper Macaw
Joyous occasion

Daily Signals

Joyous occasion

New York – Independent fragrance design studio Joya has opened its first store, which celebrates the behind-the-scenes making process.
Explorium Retail : Transpierences : Fragrance
Melbourne events: A round-up

Daily Signals

Melbourne events: A round-up

Australia – Our recent Melbourne events introduced guests to the cultural shifts resonating across the Asia-Pacific region.
Australia : The Future Laboratory : Events
GQ launches YouTube series with rapper 2 Chainz

Big Ideas

GQ launches YouTube series with rapper 2 Chainz

GQ has launched a YouTube video series, called Most Expensivest Shit, where rapper 2 Chainz trials outrageously luxurious goods.
YouTube : New Emerging Affluents : GQ Magazine
Luxury retailers flock to Melbourne

Big Ideas

Luxury retailers flock to Melbourne

Melbourne is the focus as French luxury brands expand their retail presence in Australia. 
Hermès : Melbourne : Flagship Store
Smartphone cameras go on show via the catwalk

Big Ideas

Smartphone cameras go on show via the catwalk

Smartphone cameras go on show via the catwalk
New York : Bruce Weber : Lumia 1020
Beer science: Designer taps into lab culture

Daily Signals

Beer science: Designer taps into lab culture

Jerusalem – Graphic designer Ifat Zexer has created a visual identity for craft beer brand Demijhon, which uses laboratory imagery that harks back ...
Retro Design : Sciencific Packaging : Alcohol Packaging
Store rotation: Crocodile offers flexible fashion

Daily Signals

Store rotation: Crocodile offers flexible fashion

Singapore – Fashion brand Crocodile has opened a concept boutique in Singapore designed to be reconfigured easily.
Singapore : Metal Frames : Timber Panels
Gucci snaps up Florentine porcelain manufacturer

Big Ideas

Gucci snaps up Florentine porcelain manufacturer

Gucci snaps up Florentine porcelain manufacturer
Gucci : Richard Ginori : Artisans
Bread & Butter autumn/winter 2012/2013

Big Ideas

Bread & Butter autumn/winter 2012/2013

Berlin – Streetwear trade fair Bread & Butter showcased smarter, more tailored denim collections and saw a resurgence in technical fabrics across m...
Denim : Workwear : Bread & Butter
Starbucks Espresso Journey

Design Directions

Starbucks Espresso Journey

Whether it is cycling brand Rapha releasing a flat white machine, or appliance maker Bosch and washing powder company Persil teaming up to make a c...
Nendo : Reflection : Coffee+
Artists’ impression: Esprit draws on RCA talent

Big Ideas

Artists’ impression: Esprit draws on RCA talent

London – Life drawing and Conviviality Culture were the inspirations at an in-store launch event for a collaboration between Royal College of...
Esprit : Royal College Of Art : London Drawing
Point to Purchase

Micro Trends

Point to Purchase

Interruption advertising and brash product placement are being supplanted by content-rich buying platforms that do not jar with viewer or customer ...
Video : V-Commerce : Content
Chair transparent: Poltrona Frau shows its workings

Daily Signals

Chair transparent: Poltrona Frau shows its workings

Chair transparent: Poltrona Frau shows its workings
Transparent : Craftsmanship : Milan
Europeans reluctant to give up spa treatments

Big Ideas

Europeans reluctant to give up spa treatments

Europeans reluctant to give up spa treatments
Cosmetics Business : Paris : Spa
Anti Sweden: Jeans brand plays with rivalry in their designs

Daily Signals

Anti Sweden: Jeans brand plays with rivalry in their designs

Anti Sweden: Jeans brand plays with rivalry in their designs
Rebranding : Jeans : Recycle
Robert Bult : Design against crime

Viewpoints

Robert Bult : Design against crime

Design Out Crime project manager Robert Bult talks about design against crime. 
Robert Bult : Design : Design Out Crime
Travel with Purpose: TTG Luxury Travel Summit

Big Ideas

Travel with Purpose: TTG Luxury Travel Summit

Sustainable corporate culture, slow travel and luxury traveller experiences were key topics on the agenda at 2023’s TTG Luxury Travel Summit.
Travel : Hospitality : Luxury
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