'Branding'

The right tone

Big Ideas

The right tone

Global – Adorn uses an in-built sensor to match and dispense the right tone of foundation from more than 75,000 shades.
Adorn : Foundation : Cosmetics
Fit for purpose

News

Fit for purpose

Global – Nike ACG has collaborated with lifestyle magazine Novembre on an interactive lookbook.
Nike ACG : Netstalgia : Novembre
Distilled experiments

News

Distilled experiments

London – Gin distillery Sipsmith is delivering its most unusual experiments in flavours straight to your door.
Sipsmith : Subscription Retail : Sipsmith Sipping Service
United front

Big Ideas

United front

UK – Burberry is the latest luxury retailer to end diffusion lines by consolidating its Prorsum, Brit and London ranges into one Burberry label.
Burberry : Christopher Bailey : Diffusion Line
Robo rooms

News

Robo rooms

New York – Asmbld’s reconfigurable spaces concept suggests a new approach to interior architecture.
Architecture : Asmbld : Adaptive
Are you ready?

News

Are you ready?

US – Wrangler Jeans is hanging up the cowboy hat and telling it like it is in its Born Ready campaign. 
Wrangler : Marketing : Born Ready
Social street art

News

Social street art

Moscow – Nike has made its fans unwitting street art stars in a bid to drive Instagram engagement.
Nike Russia : Nike Women's : Nike Women's Street Attack
Forgotten fax

News

Forgotten fax

Los Angeles – Musicians YACHT have found a novel use for the humble fax machine, breathing new life into old technology.
YACHT : Fax Machine : I Thought The Future Would Be Cooler
Brew fuel

News

Brew fuel

Auckland – Drinks brand DB Export has created a biofuel made from a by-product of beer. DB Export Brewtroleum is world’s first beer-derived ...
Brewtroleum : DB Export : Whole System Thinking
In-vitro beauty

Big Ideas

In-vitro beauty

Clichy, France – L’Oréal plans to automate the production of 3D-printed skin for testing new cosmetics formulas.
L'Oréal : Organovo : Bioprinting
Tweet to win

News

Tweet to win

New York – NARS recently launched a tweet to win competition with a twist.
NARS : Social Media : Creative Phy-gital
Drive Safe

Big Ideas

Drive Safe

Toronto – Uber has launched a novel way for late-night revellers to hail a cab.
Uber : Uber Safe : Breathalyser
Car-sharing

Big Ideas

Car-sharing

Global – Car ownership is less valued as a status symbol among European and US Millennials, according to a new report from international marketin...
Car Ownership : Millennials : Prophet
India’s Frooti rebranding

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India’s Frooti rebranding

India – Frooti, one of India’s oldest juice brands, has undergone a major rebranding for the first time in 30 years, taking a fresh perspective on ...
Frooti : Sagmeister & Walsh : Juice Drink
Non-alcoholic beer market on the rise in Europe

Big Ideas

Non-alcoholic beer market on the rise in Europe

Europeans are buying more non-alcoholic beer, according to a new study by Mintel.
Alcoholic Market : Non-alcoholic Beer : Spain
Living quarters: Louis Vuitton creates pop-up apartment in Hong Kong

News

Living quarters: Louis Vuitton creates pop-up apartment in Hong Kong

Hong Kong – Hidden inside an exclusive members’ club, the French fashion house has created L’Appartement Hong Kong. 
L’apartment Hong Kong : Louis Vuitton : Andre Fu
Boutiques share local travel tips on app by Farfetch

Big Ideas

Boutiques share local travel tips on app by Farfetch

Retailer Farfetch has launched Farfetch Discover, a new mobile app that offers city guides based on the insights of its global community of fashion...
Farfetch Discover : Travel Guide : Mobile
New Cinnabon concept courts the health-conscious

Big Ideas

New Cinnabon concept courts the health-conscious

Cinnabon has announced plans to open the Bon Bake Shop, a new chain concept that will sell the brand’s decadent baked goods in bite-sized portions.
Cinnabon : Brand Extension : Baked Goods
YSL Beauty launches foundation inspired by space technology

Big Ideas

YSL Beauty launches foundation inspired by space technology

Paris – Luxury brand YSL Beauty hopes it can replicate the cult status of Touche Éclat with its latest beauty offering, a foundation that it claims...
YSL : Foundation : Space-age
Film short for Centrum shows how Flat Agers are on the ball

Big Ideas

Film short for Centrum shows how Flat Agers are on the ball

Advertising agency Leo Burnett has tested just how ageless The Flat Age Society is in a film short in which a team of basketball players aged 46 ...
Boomers : Basketball : Campaign
The Circular Economy is taking shape, says new report

Big Ideas

The Circular Economy is taking shape, says new report

Big corporations are moving towards a holistic view of production and consumption.
Circular Economy : Cradle To Cradle : JWT
SXSW: Doritos pushes fans to the limit at South by Southwest

Big Ideas

SXSW: Doritos pushes fans to the limit at South by Southwest

Doritos offers consumers tickets to see Lady Gaga at SXSW
Doritos : Music : SXSW
Questioning increases in luxury-goods prices

Big Ideas

Questioning increases in luxury-goods prices

Consumers are turning away from luxury goods as prices soar
No Frills Affluents : Luxury Goods : Luxury Institute
Malls lose out as US teens prefer to shop online

Big Ideas

Malls lose out as US teens prefer to shop online

Malls lose out as US teens prefer to shop online
Shopping : Online : Malls
Shiseido Ibuki line targets Millennials

Big Ideas

Shiseido Ibuki line targets Millennials

Shiseido Ibuki line targets Millennials
Cosmetics : Beauty Campaign : Eye Cream
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