'Branding'

Evenprime revamps K-beauty with an anime aesthetic

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Evenprime revamps K-beauty with an anime aesthetic

Evenprime is an American brand of skincare imbued with the nostalgic aesthetic of 1990s anime.
Beauty : Gaming : Skincare
En brings Japanese beauty rituals to Paris

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En brings Japanese beauty rituals to Paris

The salon by En, a subsidiary of Lenor, will offer hyper-personalised skincare treatments that draw inspiration from east Asian skincare philosophies.
Beauty : Retail : Interiors
Tinder’s unapologetic celebration of being single

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Tinder’s unapologetic celebration of being single

The dating app’s latest campaign hopes to tell its Millennial users that being single is not a default status, but a lifestyle choice.
Culture : Youth : Dating
Thinx tackles the taboo around period sex

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Thinx tackles the taboo around period sex

New York – Thinx, the brand behind period-proof pants, has launched a new campaign to destigmatise the conversation around period sex.
Wellness : Female Futures : Intuitive Pleasure
Luxury watch brand embraces AR and materials innovation that helps improve performance

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Luxury watch brand embraces AR and materials innovation that helps improve performance

Parmigiani Fleurier enhances customer experience with AR, a new concept shoe that replicates soft sand training, WeWork brings refugee programme to...
Luxury : Retail : Hospitality
How can supermarkets cut down on plastic waste?

Big Ideas

How can supermarkets cut down on plastic waste?

The strategies food and drink retailers can use to reduce their reliance on the material.
Retail : Food And Drink : Packaging
Female empowerment through skateboarding, a skincare line that protects against environmental aggressors

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Female empowerment through skateboarding, a skincare line that protects against environmental aggressors

Vans pioneers a female skateboarding community, Dr Loretta uses essential oils to protect against pollution, how brands can create avatars that pro...
Youth : Beauty : Travel
A fashion film that plays on frivolity and a clothing company that supports women

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A fashion film that plays on frivolity and a clothing company that supports women

Jacquemus focuses on fun, Tuxe wants to help women in all areas of life, Stefano Boeri Architetti creates 24-hour community hubs, could jellyfish c...
Luxury : Food : Fashion
Brand Innovation Debrief: Airbnb

Big Ideas

Brand Innovation Debrief: Airbnb

Airbnb's latest initiatives show the multitude of ways in which the company is embedding itself into people’s everyday lives, from community touris...
Travel : Hospitality : Architecture
What 3M’s road sign research means for mobility

Big Ideas

What 3M’s road sign research means for mobility

Embedding roads with materials that cars can sense and see will improve passenger safety.
Automotive : Design : Technology
Publicis plans AI-powered professional assistant

Big Ideas

Publicis plans AI-powered professional assistant

Global – The platform has been devised to help the advertising and communications company’s 80,000 employees work more collaboratively.
Workplace : Artificial Intelligence : Technology
Organic doesn’t always mean better for the environment

Big Ideas

Organic doesn’t always mean better for the environment

Global – T-shirts made from organic cotton can be more harmful to the environment than those made from genetically modified cotton.
Fashion : Design : Sustainability
Mercedes-Benz now connects to Amazon Echo and Google Home

Big Ideas

Mercedes-Benz now connects to Amazon Echo and Google Home

US – The integration marks a significant step in the company’s connectivity strategy.
Automotive : Technology : Digital
Taste buds

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Taste buds

US – Plant-based food manufacturer Thistle Baby is matching convenience with healthy ingredients to meet the expectations of modern-day parents.
Thistle Baby : Convenience Culture : Parenting
Rethinking retail

Big Ideas

Rethinking retail

Global – Designers Tom Ford and Thakoon have announced they will be abandoning the see-now, buy-now business model.
Tom Ford : Retail : Seasonless Style
Social support

Big Ideas

Social support

US – Facebook is using artificially intelligent (AI) bots to address suicidal behaviour among its users.
Facebook : Mental Health : Artificial Intelligence
Bottle sand bank

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Bottle sand bank

New Zealand – DB Export Beer is building awareness of finite materials with a scheme that enables consumers to recycle its bottles into sand substi...
Retail Futures : Whole-system Thinking : Brandstanding
Documenting revolution

Big Ideas

Documenting revolution

US – Vice has announced the making of The Third Industrial Revolution, a new documentary designed to help change America’s future infrastructure.
Vice : The Dislocated World : The Third Industrial Revolution
Perfume primers

Big Ideas

Perfume primers

New York – Scentinvent Technologies and Canvas & Concrete have released innovative new fragrance primers.
Scent Invest : Canvas & Concrete : Perfume
The dark side of social

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The dark side of social

US – Facebook is buying stolen passwords from the dark web to ensure the security of its users.
Facebook : Dark Web : Security
Tailored teaching

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Tailored teaching

London – Google and the British Fashion Council have launched a digital platform to attract new talent to the fashion industry.
Google Arts And Culture : British Fashion Council : The Learning Economy
A healthy ritual

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A healthy ritual

New York – Ritual is rebranding healthcare for women with an emphasis on transparency.
Anti-authenticity Marketing : Ritual : Healthcare
Luxe Pack Monaco 2016: Overview

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Luxe Pack Monaco 2016: Overview

Changing definitions of luxury and new emerging digital applications have forced manufacturers to re-assess what is important to consumers.
Luxe Pack : Packaging : Whole-system Thinking
Playing to young athletes

Big Ideas

Playing to young athletes

Global – Sportswear brand Under Armour has created an interactive Snapchat game to engage with a younger audience.
Under Armour : Gen Viz : Snapchat
​Anti-epidemic apparel

Big Ideas

​Anti-epidemic apparel

US – Consumer concern over the Zika virus has led stores to sell out of anti-mosquito clothing.
ExOfficio : Wearable Tech : Zika Virus
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