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'avatar influence'
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How to Create a Fashion-forward Metaverse
With Brand New Vision, fashion veteran and entrepreneur Richard Hobbs is building a Web3 eco-system dedicated to fashion.
Fashion
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Metaverse
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Technology
News
Dazed launches an avant-garde beauty vertical
Following an extensive Instagram campaign, Dazed Media has launched a virtual world of beauty featuring a range of 3D characters.
Beauty
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Digital
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Culture
News
Future Forecast: Fashion in 2018
Consumers will embrace avatar influencers as never before, while identity politics will make designers rethink their customer base.
Fashion
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Retail
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Luxury
News
Stat: In South Korea, women are over the office
As telecommuting becomes an increasingly common feature of post-pandemic life, recent research by Seoul Woman Up has found that 65% of South Korean...
Technology
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Society
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Workplace
News
This phygital food festival gamifies happy hour
Alcohol brand Tiger Beer’s month-long food fiesta is an immersive online experience that aims to digitise street food for the Covid-19 consumer.
Food
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Drink
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Technology
News
Virtual employability
US – Digital marketing agency 360i has created a hyper-interactive recruitment website designed to appeal to members of Gen Viz.
360i
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Gen Viz
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Recruitment
News
Beijing regulates the virtual idol industry
In China, digital influencers and virtual pop stars are becoming a vital part of youth culture and entertainment.
Technology
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Media And Entertainment
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Metaverse
News
A 3D-scanned lookbook and Finnish-born beauty
Heresy 3D-scans clothes onto digital models, Lumene’s ingredients thrive under Nordic conditions, Pinterest aids the visually impaired.
Beauty
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Sustainability
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Wellness
Viewpoints
Why avatars make the perfect brand partners
Tapping into gaming culture for campaigns blends real and virtual worlds in an authentic way that is beneficial to brands and audiences.
Identity
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Advertising
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Media
Big Ideas
Five minds changing luxury fashion perspectives
Around the world, a series of individuals are driving new directions for luxury, from the championing of African artisans to transhuman influencers.
Luxury
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Retail
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Technology
News
Depop brings secondhand fashion in-game
The community-powered fashion marketplace, is collaborating with computer game The Sims to bring seller-designed virtual clothing to its gaming world.
Fashion
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Sustainability
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Retail
Viewpoints
Brand New Ethics
Should brands decide on the moral codes of artificial intelligence?
AI
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Ethics
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Autonomous Vehicles
News
Selfridges and Pokémon meet in the metaverse
To celebrate the 25th anniversary of Pokémon, Selfridges has teamed up with clothing brand Charli Cohen to launch a unique digital shopping experie...
Retail
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Media & Entertainment
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Fashion
Big Ideas
The studios making virtual retail a reality
As mixed-reality commerce gathers pace, a growing community of creative digital studios are facilitating the transition from the physical to the di...
Retail
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VR
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Digital Culture
News
Defining a new generation of coders and other stories
In today’s digest: A gym for pregnant women, the growing collagen drinks market, Ikea’s Space 10 looks to the future of co-living and other sto...
Technology
:
Youth
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Wellness
Viewpoints
Obsess is upending the e-commerce interface
Neha Singh, founder and CEO of experiential e-commerce platform Obsess, on the power of discovery to shape the future of retail.
Retail
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Youth
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Technology
Viewpoints
Will AI make us better human beings?
From over-eating to spending that has a negative impact on the environment, could AI help to identify our bad habits and encourage us to do better?...
Health
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Technology
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Artificial Intelligence
News
Retailer Koe launches a hotel, while Apple Watch sales tick past the Swiss
Spyscape museum teaches kids about cyber warfare, China launches a government anti-counterfeiting measure, dental care goes luxury.
Hospitality
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Retail
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Fashion
News
Riot Games’ in-house label generates virtual musicians
Responding to the growing influence of virtual creators, video game developer Riot Games is making a foray into the music industry with the launch ...
Media & Entertainment
:
Youth
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Technology
Micro Trends
Crypto-cliques
Amid a big tech backlash, cyber-savvy consumers are gathering in decentralised social spaces that use blockchain to unlock elite communities.
Media
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Technology
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Social Media
Markets
Digital Afterlife Market
From NFTs to AI holograms, the intersection of technology and the funeral industry is changing how we grieve and how we’ll be remembered.
Digital
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Technology
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Media
Micro Trends
Game-Fi Rising
Brands are using game-based finance to create new retail opportunities, rewarding game play loops and building a greater sense of in-game status.
Gaming
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Finance
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Technology
Micro Trends
Digital Fit
With product returns costing US retailers a staggering £254bn ($351bn, €287bn) in lost sales every year, according to a National Retail Federatio...
Fashion
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Retail
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Digital
Viewpoints
Welcome to the post-social era
With the advent of Web 3.0, scrolling through major social media platforms will be usurped by small-scale decentralised social networks where priva...
Social Media
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Web 0.3
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Influencers
Micro Trends
Digital Fabric
As new technologies help to facilitate fashion-buying in digital spaces, brands are exploring how they can translate the tactility of materials int...
Fashion
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Retail
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Digital
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