'avatar influence'

How to Create a Fashion-forward Metaverse

Viewpoints

How to Create a Fashion-forward Metaverse

With Brand New Vision, fashion veteran and entrepreneur Richard Hobbs is building a Web3 eco-system dedicated to fashion.
Fashion : Metaverse : Technology
Dazed launches an avant-garde beauty vertical

News

Dazed launches an avant-garde beauty vertical

Following an extensive Instagram campaign, Dazed Media has launched a virtual world of beauty featuring a range of 3D characters.
Beauty : Digital : Culture
Future Forecast: Fashion in 2018

News

Future Forecast: Fashion in 2018

Consumers will embrace avatar influencers as never before, while identity politics will make designers rethink their customer base.
Fashion : Retail : Luxury
Stat: In South Korea, women are over the office

News

Stat: In South Korea, women are over the office

As telecommuting becomes an increasingly common feature of post-pandemic life, recent research by Seoul Woman Up has found that 65% of South Korean...
Technology : Society : Workplace
This phygital food festival gamifies happy hour

News

This phygital food festival gamifies happy hour

Alcohol brand Tiger Beer’s month-long food fiesta is an immersive online experience that aims to digitise street food for the Covid-19 consumer.
Food : Drink : Technology
Virtual employability

News

Virtual employability

US – Digital marketing agency 360i has created a hyper-interactive recruitment website designed to appeal to members of Gen Viz.
360i : Gen Viz : Recruitment
Beijing regulates the virtual idol industry

News

Beijing regulates the virtual idol industry

In China, digital influencers and virtual pop stars are becoming a vital part of youth culture and entertainment.
Technology : Media And Entertainment : Metaverse
A 3D-scanned lookbook and Finnish-born beauty

News

A 3D-scanned lookbook and Finnish-born beauty

Heresy 3D-scans clothes onto digital models, Lumene’s ingredients thrive under Nordic conditions, Pinterest aids the visually impaired.
Beauty : Sustainability : Wellness
Why avatars make the perfect brand partners

Viewpoints

Why avatars make the perfect brand partners

Tapping into gaming culture for campaigns blends real and virtual worlds in an authentic way that is beneficial to brands and audiences.
Identity : Advertising : Media
Five minds changing luxury fashion perspectives

Big Ideas

Five minds changing luxury fashion perspectives

Around the world, a series of individuals are driving new directions for luxury, from the championing of African artisans to transhuman influencers.
Luxury : Retail : Technology
Depop brings secondhand fashion in-game

News

Depop brings secondhand fashion in-game

The community-powered fashion marketplace, is collaborating with computer game The Sims to bring seller-designed virtual clothing to its gaming world.
Fashion : Sustainability : Retail
Brand New Ethics

Viewpoints

Brand New Ethics

Should brands decide on the moral codes of artificial intelligence?
AI : Ethics : Autonomous Vehicles
Selfridges and Pokémon meet in the metaverse

News

Selfridges and Pokémon meet in the metaverse

To celebrate the 25th anniversary of Pokémon, Selfridges has teamed up with clothing brand Charli Cohen to launch a unique digital shopping experie...
Retail : Media & Entertainment : Fashion
The studios making virtual retail a reality

Big Ideas

The studios making virtual retail a reality

As mixed-reality commerce gathers pace, a growing community of creative digital studios are facilitating the transition from the physical to the di...
Retail : VR : Digital Culture
Defining a new generation of coders and other stories

News

Defining a new generation of coders and other stories

In today’s digest: A gym for pregnant women, the growing collagen drinks market, Ikea’s Space 10 looks to the future of co-living and other sto...
Technology : Youth : Wellness
Obsess is upending the e-commerce interface

Viewpoints

Obsess is upending the e-commerce interface

Neha Singh, founder and CEO of experiential e-commerce platform Obsess, on the power of discovery to shape the future of retail.
Retail : Youth : Technology
Will AI make us better human beings?

Viewpoints

Will AI make us better human beings?

From over-eating to spending that has a negative impact on the environment, could AI help to identify our bad habits and encourage us to do better?...
Health : Technology : Artificial Intelligence
Retailer Koe launches a hotel, while Apple Watch sales tick past the Swiss

News

Retailer Koe launches a hotel, while Apple Watch sales tick past the Swiss

Spyscape museum teaches kids about cyber warfare, China launches a government anti-counterfeiting measure, dental care goes luxury.
Hospitality : Retail : Fashion
Riot Games’ in-house label generates virtual musicians

News

Riot Games’ in-house label generates virtual musicians

Responding to the growing influence of virtual creators, video game developer Riot Games is making a foray into the music industry with the launch ...
Media & Entertainment : Youth : Technology
Crypto-cliques

Micro Trends

Crypto-cliques

Amid a big tech backlash, cyber-savvy consumers are gathering in decentralised social spaces that use blockchain to unlock elite communities.
Media : Technology : Social Media
Digital Afterlife Market

Markets

Digital Afterlife Market

From NFTs to AI holograms, the intersection of technology and the funeral industry is changing how we grieve and how we’ll be remembered.
Digital : Technology : Media
Game-Fi Rising

Micro Trends

Game-Fi Rising

Brands are using game-based finance to create new retail opportunities, rewarding game play loops and building a greater sense of in-game status.
Gaming : Finance : Technology
Digital Fit

Micro Trends

Digital Fit

With product returns costing US retailers a staggering £254bn ($351bn, €287bn) in lost sales every year, according to a National Retail Federatio...
Fashion : Retail : Digital
Welcome to the post-social era

Viewpoints

Welcome to the post-social era

With the advent of Web 3.0, scrolling through major social media platforms will be usurped by small-scale decentralised social networks where priva...
Social Media : Web 0.3 : Influencers
Digital Fabric

Micro Trends

Digital Fabric

As new technologies help to facilitate fashion-buying in digital spaces, brands are exploring how they can translate the tactility of materials int...
Fashion : Retail : Digital
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