'Branding'

Hennessy brings its cognac-making history to life in virtual reality

Daily Signals

Hennessy brings its cognac-making history to life in virtual reality

Hennessy has opened an exhibition in its home town of Cognac, revisiting the Maison’s rich heritage with a little help from virtual reality technol...
Luxury : Food & Drink : Technology
Innovation Debrief 2023-2024 On-demand Webinar

Webinars

Innovation Debrief 2023-2024 On-demand Webinar

Our Innovation Debrief 2023 webinar explored the 50 definitive mid-year brand campaigns, case studies and global innovators that are disrupting con...
Society : Culture : Innovation
The Future Laboratory and JCDecaux launch Gen Z: The IRL Opportunity

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The Future Laboratory and JCDecaux launch Gen Z: The IRL Opportunity

The world’s largest outdoor advertising company, JCDecaux, has collaborated with The Future Laboratory to explore and understand the values and nee...
Youth : Society : Retail
World Retail Congress daily recap: Phygital retail futures

Daily Signals

World Retail Congress daily recap: Phygital retail futures

On the closing day of the show in Barcelona, there was a battle between the digital and the physical, as well as a push for purposeful retail.
Technology : Retail : Sustainability
Stat: Emotions drive Gen Z and Millennial consumers' shopping behaviour

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Stat: Emotions drive Gen Z and Millennial consumers' shopping behaviour

A survey by Credit Karma suggests that young consumers in America are driven by emotional spending.
Youth : Health & Wellness : Retail
Levi’s to experiment with AI models to enhance diversity

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Levi’s to experiment with AI models to enhance diversity

Levi’s has announced plans to feature digital models generated by artificial intelligence (AI) on its website to showcase more diversity.
Fashion : Technology : Society
Estée Lauder’s voice-enabled make-up assistant for the visually impaired

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Estée Lauder’s voice-enabled make-up assistant for the visually impaired

Estée Lauder Companies has announced the launch of a tech-powered tool set to assist visually impaired people and ease the daily task of applying m...
Beauty : Technology : Cosmetics
Cyber Monday sees biggest online shopping spending ever

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Cyber Monday sees biggest online shopping spending ever

US consumers spent £9.2bn ($11.3bn, €10.8bn) during the biggest online shopping day of all time on Cyber Monday (28 November).
Retail : Society : Finance
Nintendo HQ to re-open as a luxury hotel

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Nintendo HQ to re-open as a luxury hotel

Transforming a historically significant landmark into a luxury hotel, the original Nintendo headquarters are being repurposed into a hospitality de...
Travel & Hospitality : Hotel : Media And Technology
Stat: US consumers welcome brands’ SMS marketing

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Stat: US consumers welcome brands’ SMS marketing

As smartphone usage continues to rise, a report by Attentive reveals that companies are failing to capitalise on the device’s marketing potential.
Stat : Stats : Statistic
Stat: Second-hand luxury sales are soaring

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Stat: Second-hand luxury sales are soaring

As the personal luxury goods market returns to pre-pandemic growth, demand for second-hand items is increasing.
Fashion : Sustainability : Luxury
The app for buying nothing and meeting neighbours

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The app for buying nothing and meeting neighbours

Supporting local neighbourhoods, Buy Nothing is a hyper-local app that targets waste by facilitating community exchange.
Retail : Sustainability : Social Media
Airbnb opens its homes to Afghan refugees

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Airbnb opens its homes to Afghan refugees

The home-sharing platform has committed to providing 20,000 Afghan refugees with free temporary housing in the wake of the Taliban’s takeover of th...
Travel & Hospitality : Society : Health & Wellness
Travel site Fliggy curates a data-informed music festival

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Travel site Fliggy curates a data-informed music festival

Alibaba-owned travel platform Fliggy is creating a three-day-long music festival in China’s Shapotou desert. Informed by its extensive consumer dat...
Travel & Hospitality : Media & Entertainment : Youth
Stat: Men account for higher climate emissions than women

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Stat: Men account for higher climate emissions than women

Amid growing climate concerns, Ecoloop has highlighted the impact of gender on different climate emissions.
Sustainability : Society : Finance
Stat: Digital banking accelerates in the Gulf region

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Stat: Digital banking accelerates in the Gulf region

Adoption of digital banking services is on the rise in countries of the Gulf Cooperation Council (GCC), driven by changing behaviours as a result o...
Finance : Technology : Society
Stat: Beauty consumers reject the anti-ageing narrative

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Stat: Beauty consumers reject the anti-ageing narrative

The beauty landscape has significantly shifted, according to research from global beauty brand, Avon. Its Future of Beauty report considers why the...
Beauty : Health & Wellness : Post-Covid
Amazon’s Alexa is easing small talk anxiety

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Amazon’s Alexa is easing small talk anxiety

Stepping in to support consumers emerging back into real life social engagements, Amazon is introducing small talk tips to its voice assistant Alexa.
Society : Social Anxiety : Communication
Jägermeister’s documentary seeks to preserve LGBT+ nightlife

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Jägermeister’s documentary seeks to preserve LGBT+ nightlife

The spirits brand is supporting LGBT+ communities with a short film and fundraiser centring around the remaining lesbian bars in the US.
Society : LGBT : Food & Drink
Stat: Plant-based milk gains traction in America

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Stat: Plant-based milk gains traction in America

The popularity of plant-based milk in the US has risen since the beginning of the pandemic, finds a study by Instacart.
Food : Drink : Plant-based
Frida reveals the realities of breastfeeding

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Frida reveals the realities of breastfeeding

Postnatal brand Frida has released a short film that explores problems new mothers encounter when breastfeeding.
Advertising : Health And Wellness : Society
Aldi’s emotive film highlights child food poverty

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Aldi’s emotive film highlights child food poverty

Supermarket Aldi has released a short film, Hunger Monster, which highlights the negative effect of food poverty in order to garner support for its...
Advertising : Food : Civic Brands
Clair AI is an app expediting luxury resale

Daily Signals

Clair AI is an app expediting luxury resale

Rebag is launching Clair AI, a free app that allows users to instantly access the resale value of luxury goods.
Luxury : Technology : AI
Scarce mystery boxes offer surplus stock solution

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Scarce mystery boxes offer surplus stock solution

Scarce offers luxury mystery boxes that bring excess stock from boutiques and factories directly to consumers.
Luxury : Fashion : Retail
This phygital food festival gamifies happy hour

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This phygital food festival gamifies happy hour

Alcohol brand Tiger Beer’s month-long food fiesta is an immersive online experience that aims to digitise street food for the Covid-19 consumer.
Food : Drink : Technology
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