'Branding'

Text Commerce

Micro Trends

Text Commerce

Brands are scaling back their omnichannel efforts and getting direct and personal with customers via text.
SMS : Text Commerce : Brand Communication
Make the running

Daily Signals

Make the running

New York – Adidas has invited some of the fitness world’s biggest influencers on a night run with a difference.
Adidas : Ultra Boost : Energy Running
Rfrsh yourself

Big Ideas

Rfrsh yourself

São Paulo – Soft drink brand Sprite and Brazilian ad agency CUBOCC’s RFRSH na Lata Snapchat campaign creates connections between fans of the fizzy ...
Sprite : Snapchat : Generation Z
Skin deep

Daily Signals

Skin deep

Global – MAC Cosmetics is celebrating beauty of all shapes and sizes in its global campaign MACnificent Me.
MAC Cosmetics : MACnificent Me : Multicultural Beauty
Preview: Virtual Opulence

Daily Signals

Preview: Virtual Opulence

Global – In our latest microtrend, Virtual Opulence, we examine how brands are introducing virtual technologies to create new touchpoints for lux...
Luxury : Virtual Reality : Touchpoints
Sharing is caring

Big Ideas

Sharing is caring

London – People are more likely to share online content that reinforces their personal brand, says a new report from the Content Marketing Associat...
CMA : Content Marketing And Data Intelligence : Social Media
LG gets real

Daily Signals

LG gets real

Sweden – Self-deprecation is a powerful marketing tool, as LG shows with its latest campaign The Science Behind.
LG : The Science Behind : OLED
Costco begins stocking premium beauty products at wholesale prices

Big Ideas

Costco begins stocking premium beauty products at wholesale prices

Beauty lovers can now shop for prestige brands wholesale at Costco at the same time as buying their value-pack toilet rolls, discount hom...
Costco : Beauty's Most Wanted : Cosmetics
App makes shopping on Instagram more intuitive

Big Ideas

App makes shopping on Instagram more intuitive

Mobile app Dash Hudson is the latest attempt to make Instagram shoppable, simplifying the path from inspiration to purchase.
Dash Hudson : Instagram : Retail Futures
Clean living: Drinkable cosmetics brand undergoes makeover

Daily Signals

Clean living: Drinkable cosmetics brand undergoes makeover

US – American nutraceutical company Borba has unveiled a new clean design aesthetic to go along with its revamped line of drinkable beauty products.
Borba : Skin Care Water : Drinkable Cosmetics
Mr Porter sees content-to-commerce opportunity through spy film

Big Ideas

Mr Porter sees content-to-commerce opportunity through spy film

Mr Porter launches a luxury Savile Row-inspired tailoring line in conjunction with the launch of new spy film: Kingsman: The Secret Service.
Mr Porter : Kingsman: The Secret Service : Menswear
Pradascape: Enter the mind of Miuccia Prada at Harrods

Daily Signals

Pradascape: Enter the mind of Miuccia Prada at Harrods

London – The month of May will be a celebration of all things Prada at luxury department store Harrods.
Easy Rider: Hotel explores local turf by bike

Daily Signals

Easy Rider: Hotel explores local turf by bike

London – Famed for its localist approach to hospitality, the Ace Hotel is adding a deeply localist string to its bow, a collaboration with cult bik...
Localism : Ace Hotel : Shoreditch
Gender-specific ads outdated, say UK consumers

Big Ideas

Gender-specific ads outdated, say UK consumers

Gender-specific ads outdated, say UK consumers
Humour : Chocolate Adverts : Car Commercials
Luxury slowdown continues to bite for Kering

Big Ideas

Luxury slowdown continues to bite for Kering

Paris – The slowdown in growth in luxury spending in Asia combined with a sluggish European performance have hit luxury group PPR’s first-quarter s...
Slowdown : PPR : Kering
Retailer finds new Habitat in Homebase stores

Big Ideas

Retailer finds new Habitat in Homebase stores

Retailer finds new Habitat in Homebase stores
Habitat : Homebase : IPad
Live messaging has increasing consumer appeal

Big Ideas

Live messaging has increasing consumer appeal

Live messaging has increasing consumer appeal
Online Retail : Chatting : Online Interaction
Facebook acts as brands question F-commerce

Big Ideas

Facebook acts as brands question F-commerce

Facebook acts as brands question F-commerce
Facebook : F-commerce : Oscar De La Renta
Retail stores get augmented with mobile apps

Big Ideas

Retail stores get augmented with mobile apps

Retail stores get augmented with mobile apps
Apps : Getfugu : Scanlife
Post-recessionary consumers remain frugal in outlook

Big Ideas

Post-recessionary consumers remain frugal in outlook

Post-recessionary consumers remain frugal in outlook
Post-recession : Steadfast Frugalists : Pragmatic Spenders
Demand for scientific skincare boosts cosmeceuticals market

Big Ideas

Demand for scientific skincare boosts cosmeceuticals market

Demand for scientific skincare boosts cosmeceuticals market
Cosmeceuticals : Cosmetics : Science
Teen Menstrual Health

Markets

Teen Menstrual Health

The conversation around teen menstrual health is changing. Gen Alpha are coming of age in an environment where cultural stigmas and traditional vie...
Health : Wellness : Youth
Convergence Retail

Markets

Convergence Retail

As consumers dictate new rules of retail engagement, the lines are blurring between the retail, hospitality, entertainment and lifestyle sectors.
Beth Bentley : Wieden + Kennedy : Virgin Group
Nike and Lego team up on creative play experiences and products

Daily Signals

Nike and Lego team up on creative play experiences and products

Nike and the Lego Group have launched a global partnership to inspire kids through active and creative play, combining sport and imagination.
Technology : Nike : Lego
Industry insights from the Walpole British Luxury Summit 2025

Daily Signals

Industry insights from the Walpole British Luxury Summit 2025

The Walpole British Luxury Summit 2025 gathered leaders from across the global luxury sector for a day of expert talks, reports and panel discussio...
Luxury : Global Events : Walpole British Luxury Summit
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