LS:N Global

Viewpoints

Is feminism fit for the future?

Why feminism needs to define new metrics of achievement if it is going to truly suceed.

Viewpoints

What happened to the serendipity of Airbnb?

With its push into the mainstream market, Airbnb risks losing the very elements of home-sharing that led to its success.

Hospitality : Travel : Luxury

Viewpoints

Are beauty aisles set for extinction?

Why new technologies still have a long way to go to replace in-store beauty shopping.

Beauty : Retail : Technology

Viewpoints

Why brands are at risk of reducing DNA testing to a gimmick

By over-promising and under-delivering, brands are ruining consumer confidence in a potentially transformative technology.

Health : Food : Identity

Big Ideas

Self-healing Materials

Self-healing materials will soon offer brands the opportunity to make their products far more resilient.

R&D : Material Futures : Apparel

Daily Signals

Assisting the arts

El Paso – Outpost is a new creative hub that offers free-to-use facilities to artists on the road.

Civic Brands : Texas : Hospitality

Big Ideas

High-spirit mixers

London – Merchant’s Heart is a new range of premium tonic waters designed to enhance the spirits they are mixed with.

Soda : Merchant’s Heart : Cocktail Futures

Daily Signals

New-world whisky

London – Black Rock is a subterranean whisky bar whose owners have a few tricks up their sleeves.

London : Bar : Whisky

Daily Signals

The future is now

London – The Future Laboratory is to hold a festival exploring how brands and businesses can more effectively harness disruption and manage continu...

The Future Laboratory : Futures Festival : Brand Innovation

Viewpoints

Peak Real: Are we there yet?

Target claims to love every body. But ‘real-women’ advertising is already a cliché.

Dove : Real Talk : Target

Viewpoints

Big data and beyond: Does privacy still matter?

Does privacy still matter? What is the value of our personal data anyway?

Big Data : Privacy : The Data Cafe

Micro Trends

Sad Dads

Advertising has taken a decidedly sombre tone when it comes to fatherhood.

Dads 2.0 : Re-Con Man : Advertising

Daily Signals

London delivery: House of Vans opens second space at Waterloo

London – Four years after it opened in Brooklyn, Vans has opened a second House of Vans space under the tunnels beneath Waterloo station.

London : Vans : Convergence Retail

Daily Signals

Fantasy world: How Neo-Tolkienism is affecting the lifestyle sectors

London – In our mid-summer macrotrend report on Neo-Tolkienism we examine how, driven by a rise in fantasy pop culture and the desire to ...

Pop Culture : Fantasy : Neo-Tolkienism

Daily Signals

Caveman snacks: New health bars for the Paleo diet

London – The Paleolithic (Paleo) diet – eating mostly meat, fruit and nuts like a caveman – is a food phenomenon. Now, a new company has ...

Paleo : Alpha Snacks : Health Food

Big Ideas

H&M introduces sportswear line fit for Olympians

H&M introduces sportswear line fit for Olympians.

Lululemon : Tennis : Function

Daily Signals

Lean and mean: New beer aimed at fitness crowd

Calgary, Canada – Fitness drinks and ale are usually regarded as separate categories. Lean Machine Ale, a low-calorie, low-alcohol ‘fit beer’ bring...

Beer : Gluten-free : Vampt Brands

Big Ideas

News outlets look to conferences to boost revenue

Festival : TechCrunch : Fest-vertorials

Design Directions

Intersect

Car showrooms usually feel as if they are designed for machines rather than people. Chilly rooms and clinical design make visitors feel as welcome ...

Luxury Retail : Community : Car

Big Ideas

Brazil motors on as demand for luxury cars rises

BMW : US Cars : Brazil Auto Market

Big Ideas

Americans will pay more for goods made in US

Craft : Watched : Gallup

Daily Signals

Through the ages: Adidas shares its heritage

International – Adidas has unveiled a previously hidden collection of sports memorabilia with the launch of its interactive, online archive.

Heritage : Adidas : Past

Big Ideas

High-street fashion rubs shoulders with designers

London Fashion Week : Whistles : Topshop

Big Ideas

ILTM: The Smart Way to Tech-in

Instead of check-in, in future hoteliers may talk about ‘tech-in’ as they follow the lead of the smart brands that are connecting better with their...

Luxury : The Peninsula Hong Kong : Smart Technology

Daily Signals

Absolutely unique: Vodka brand notes a difference

Algorithms : 2012 : Netstalgia

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