'Branding'

SXSW 2025: The Continuum of Experience

Daily Signals

SXSW 2025: The Continuum of Experience

At SXSW, the concept of world-building extended far beyond the realms of entertainment and into the future of brand-consumer relationships.
Design : Experiences
Doritos and Empirical Spirits craft chip-flavoured liquor

Daily Signals

Doritos and Empirical Spirits craft chip-flavoured liquor

Snack brand Doritos has made its debut in the spirits world through a partnership with Empirical Spirits.
Food & Drink : Spirits : Snacking
Universal Standard launches truly inclusive swimwear

Daily Signals

Universal Standard launches truly inclusive swimwear

Universal Standard, a clothing brand best known for the most inclusive sizing in the market, has responded to consumer requests for a swimsuit ran...
Fashion : Design : Society
Deciem updates its sustainable approach for hybrid workers

Daily Signals

Deciem updates its sustainable approach for hybrid workers

The beauty brand is introducing a renewable energy initiative for its increasingly hybrid workforce.
Workplace : Society : Sustainability
The Oddity Token democratises beauty investment

Daily Signals

The Oddity Token democratises beauty investment

With more consumers seeking alternative investments, Oddity, the parent company of beauty and wellness brands Il Makiage and SpoiledChild, is launc...
Beauty : Media & Technology : Society
A deodorant brand hosts a marathon in the Betterverse

Daily Signals

A deodorant brand hosts a marathon in the Betterverse

With inequalities becoming increasingly apparent in virtual worlds, the deodorant brand is partnering with gaming platform Decentraland to host a m...
Health And Wellness : Media And Entertainment : Technology
Tiny Associates is creating post-natural skincare

Daily Signals

Tiny Associates is creating post-natural skincare

With many naturally derived cosmetics ingredients having a damaging impact on the planet, the skincare brand is creating an alternative solution us...
Beauty : Health & Wellness : Technology
Guerlain’s cryptobees unite NFTs and biodiversity

Daily Signals

Guerlain’s cryptobees unite NFTs and biodiversity

Merging its sustainability and Web3 presence, luxury brand Guerlain is selling 1,828 non-fungible tokens (NFTs) to support a rewilding project in F...
Beauty : Media & Entertianment : Technology
Stat: Social media apps are being used as virtual mirrors

Daily Signals

Stat: Social media apps are being used as virtual mirrors

According to research by Snap Inc, there is growing potential for beauty brands to create camera-first strategies that capitalise on the digital be...
Beauty : Media & Entertainment : Technology
Ancestral beauty spikes with prickly pear skincare

Daily Signals

Ancestral beauty spikes with prickly pear skincare

Skincare brand Akermus is centred around prickly pear seed oil – an ancestral ingredient with topical benefits.
Beauty : Skincare : Clean Beauty
Stat: Preachy vaccine adverts aren’t working for Gen Z

Daily Signals

Stat: Preachy vaccine adverts aren’t working for Gen Z

While many brands have taken the opportunity to target Generation Z through vaccine campaigns, research by Unidays finds that adverts had very litt...
Stat : Stats : Statistic
Smile Makers’ latest sex toy is clitorally inclusive

Daily Signals

Smile Makers’ latest sex toy is clitorally inclusive

Sex toy brand Smile Makers is catering for the inclusivity needs of its customers with the launch of an adaptable clitoral stimulator.
Health And Wellness : Technology : Sexual Pleasure
TikTok could soon be a Gen Z job site

Daily Signals

TikTok could soon be a Gen Z job site

The social media platform is testing a tool to connect recruiters and TikTokers.
Society : Out-of-work Networks : Social Media Platform
Consumers are comfortable with voice assistants in the bathroom

Daily Signals

Consumers are comfortable with voice assistants in the bathroom

A recent report by Walker Sands Communications found that consumers are keen to have voice assistant devices in locations beyond their kitchen or l...
Technology : Voice Assistant : Culture
Is feminism fit for the future?

Viewpoints

Is feminism fit for the future?

Why feminism needs to define new metrics of achievement if it is going to truly suceed.
Female Futures : Advertising : Workplace
What happened to the serendipity of Airbnb?

Viewpoints

What happened to the serendipity of Airbnb?

With its push into the mainstream market, Airbnb risks losing the very elements of home-sharing that led to its success.
Hospitality : Travel : Luxury
Are beauty aisles set for extinction?

Viewpoints

Are beauty aisles set for extinction?

Why new technologies still have a long way to go to replace in-store beauty shopping.
Beauty : Retail : Technology
Why brands are at risk of reducing DNA testing to a gimmick

Viewpoints

Why brands are at risk of reducing DNA testing to a gimmick

By over-promising and under-delivering, brands are ruining consumer confidence in a potentially transformative technology.
Health : Food : Identity
Self-healing Materials

Big Ideas

Self-healing Materials

Self-healing materials will soon offer brands the opportunity to make their products far more resilient.
R&D : Material Futures : Apparel
Assisting the arts

Daily Signals

Assisting the arts

El Paso – Outpost is a new creative hub that offers free-to-use facilities to artists on the road.
Civic Brands : Texas : Hospitality
High-spirit mixers

Big Ideas

High-spirit mixers

London – Merchant’s Heart is a new range of premium tonic waters designed to enhance the spirits they are mixed with.
Soda : Merchant’s Heart : Cocktail Futures
New-world whisky

Daily Signals

New-world whisky

London – Black Rock is a subterranean whisky bar whose owners have a few tricks up their sleeves.
London : Bar : Whisky
The future is now

Daily Signals

The future is now

London – The Future Laboratory is to hold a festival exploring how brands and businesses can more effectively harness disruption and manage continu...
The Future Laboratory : Futures Festival : Brand Innovation
Peak Real: Are we there yet?

Viewpoints

Peak Real: Are we there yet?

Target claims to love every body. But ‘real-women’ advertising is already a cliché.
Dove : Real Talk : Target
Big data and beyond: Does privacy still matter?

Viewpoints

Big data and beyond: Does privacy still matter?

Does privacy still matter? What is the value of our personal data anyway?
Big Data : Privacy : The Data Cafe
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