'Branding'

GPS tour: Hackney Hear links place to content

Daily Signals

GPS tour: Hackney Hear links place to content

GPS tour: Hackney Hear links place to content
Immersive : Geolocation : Iphone
Indian jewellery sector set for a golden age

Big Ideas

Indian jewellery sector set for a golden age

Indian jewellery sector set for a golden age
India : Jewellery : McKinsey & Company
Off the wall: How to bring a website to life

Daily Signals

Off the wall: How to bring a website to life

Off the wall: How to bring a website to life
Beer : Beverages : Mexico
Cutting edge: Savile Row tailor gets heritage appeal

Daily Signals

Cutting edge: Savile Row tailor gets heritage appeal

Cutting edge: Savile Row tailor gets heritage appeal
London : Moving Brands : Norton & Sons
Australia struggles to attract European retailers

Big Ideas

Australia struggles to attract European retailers

Australia struggles to attract European retailers
Australia : Melbourne : Sydney
Radio head: Music dial tunes into branded content

Daily Signals

Radio head: Music dial tunes into branded content

Radio head: Music dial tunes into branded content
RFID : Celebrity : Brand
City treats: Designs for eating on the street

Daily Signals

City treats: Designs for eating on the street

City treats: Designs for eating on the street
New York : Coffee : Temporary
Teen Menstrual Health

Markets

Teen Menstrual Health

The conversation around teen menstrual health is changing. Gen Alpha are coming of age in an environment where cultural stigmas and traditional vie...
Health : Wellness : Youth
Convergence Retail

Markets

Convergence Retail

As consumers dictate new rules of retail engagement, the lines are blurring between the retail, hospitality, entertainment and lifestyle sectors.
Beth Bentley : Wieden + Kennedy : Virgin Group
African E-commerce Market

Markets

African E-commerce Market

Increased internet access and a booming youth population are driving the continent’s unique and burgeoning online retail market, bolstered by digit...
E-Commerce : Africa : Retail
International Luxury Travel Market 2013 Overview Part 2

Big Ideas

International Luxury Travel Market 2013 Overview Part 2

The LS:N Global team travelled to Cannes from 2 to 5 December for the annual International Luxury Travel Market, where more than 1,400 luxury trave...
Online : Global : Worldwide
Broga

Markets

Broga

Yoga, historically a female-dominated activity, is being co-opted by men as a complement to their no-frills fitness regime. Yet the sector is missi...
Lululemon : Yoga Class : Performance Wear
Boccalatte: Communication studio

Design Directions

Boccalatte: Communication studio

Boccalatte was started by a group of artists with a desire to make compelling cultural content for businesses.
Art : Australia : Illustration
Natural and Organic Beauty

Markets

Natural and Organic Beauty

Consumers are increasingly aware of the health benefits of natural ingredients in beauty products, and demanding transparency from beauty brands ab...
Mintel : The Body Shop : Kiehl's
Gated Retail

Micro Trends

Gated Retail

As the race to court very important clients (VICs) heats up, luxury brands are opening private boutiques for their top-spending customers.
Luxury : Retail : Fashion
Re-engineering Indulgence

Micro Trends

Re-engineering Indulgence

Treat foods are being redeveloped – and redefined – by biotech brands who are using science to create better foods without foregoing flavour and pl...
Food : Drink : Technology
Civic Ads

Micro Trends

Civic Ads

As society struggles with climate change, rising homelessness and unsafe infrastructure, brands are turning to advertising as a force for good.
Media : Advertising : Global
Beauty has a responsibility to cater for men of colour

Viewpoints

Beauty has a responsibility to cater for men of colour

Blake Rascoe and Patrick Boateng, co-founders of skincare brand Ceylon, explain beauty’s representation problem and why brands need to prioritise r...
Beauty : New Masculinity : Skincare
Alex Weller on Patagonia’s drive for innovation

Big Ideas

Alex Weller on Patagonia’s drive for innovation

With consumers actively seeking out purpose-driven brands, the brand’s marketing director for Europe says civic causes will remain integral to...
Patagonia : Civic Brands : Responsible
How fashion is giving female inmates a future

Big Ideas

How fashion is giving female inmates a future

Fashion brand Carcel works with female prisoners to produce premium clothing. Founder Veronica D’Souza discusses how its support and training will ...
Fashion : Female Futures : Carcel
Looking Back: Beauty in 2017

Daily Signals

Looking Back: Beauty in 2017

Scents that affect your brain waves, getting creative with hair advertising and the rise of honest beauty were some of the highlights in beauty thi...
Beauty : Wellness : Perfume
Universal Everything: Interactive Installations

Design Directions

Universal Everything: Interactive Installations

Universal Everything designs immersive, participatory and creative experiences for audiences by responding to the unique features and charact...
Interactive : Retail Experience : Awakening Tech
Amanda Ross : Fashioning hospitality

Viewpoints

Amanda Ross : Fashioning hospitality

W Hotels Worldwide fashion director Amanda Ross talks about fashioning hospitality. 
W Hotels : Hotels : Amanda Moss
Brand Innovation Debrief: Walmart

Big Ideas

Brand Innovation Debrief: Walmart

With eyes on Gen Z consumers, a revived beauty aisle and an e-commerce strategy competing with Amazon, the 60-year-old discount department store gr...
Walmart : Retail Strategy : Gen Z
Augmenting Automotive Retail

Markets

Augmenting Automotive Retail

In the pandemic age, luxury car retail is driving in a new direction, turning to virtual experiences and anti-sales showrooms to win customers' spend.
Luxury : Retail : Automotive
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