'Branding'

Sad Dads

Micro Trends

Sad Dads

Advertising has taken a decidedly sombre tone when it comes to fatherhood. 
Dads 2.0 : Re-Con Man : Advertising
London delivery: House of Vans opens second space at Waterloo

Daily Signals

London delivery: House of Vans opens second space at Waterloo

London – Four years after it opened in Brooklyn, Vans has opened a second House of Vans space under the tunnels beneath Waterloo station.
London : Vans : Convergence Retail
Fantasy world: How Neo-Tolkienism is affecting the lifestyle sectors

Daily Signals

Fantasy world: How Neo-Tolkienism is affecting the lifestyle sectors

London – In our mid-summer macrotrend report on Neo-Tolkienism we examine how, driven by a rise in fantasy pop culture and the desire to ...
Pop Culture : Fantasy : Neo-Tolkienism
Caveman snacks: New health bars for the Paleo diet

Daily Signals

Caveman snacks: New health bars for the Paleo diet

London – The Paleolithic (Paleo) diet – eating mostly meat, fruit and nuts like a caveman – is a food phenomenon. Now, a new company has ...
Paleo : Alpha Snacks : Health Food
H&M introduces sportswear line fit for Olympians

Big Ideas

H&M introduces sportswear line fit for Olympians

H&M introduces sportswear line fit for Olympians.
Lululemon : Tennis : Function
Lean and mean: New beer aimed at fitness crowd

Daily Signals

Lean and mean: New beer aimed at fitness crowd

Calgary, Canada – Fitness drinks and ale are usually regarded as separate categories. Lean Machine Ale, a low-calorie, low-alcohol ‘fit beer’ bring...
Beer : Gluten-free : Vampt Brands
News outlets look to conferences to boost revenue

Big Ideas

News outlets look to conferences to boost revenue

News outlets look to conferences to boost revenue
Festival : TechCrunch : Fest-vertorials
Intersect

Design Directions

Intersect

Car showrooms usually feel as if they are designed for machines rather than people. Chilly rooms and clinical design make visitors feel as welcome ...
Luxury Retail : Community : Car
Brazil motors on as demand for luxury cars rises

Big Ideas

Brazil motors on as demand for luxury cars rises

Brazil motors on as demand for luxury cars rises
BMW : US Cars : Brazil Auto Market
Americans will pay more for goods made in US

Big Ideas

Americans will pay more for goods made in US

Americans will pay more for goods made in US
Craft : Watched : Gallup
Through the ages: Adidas shares its heritage

Daily Signals

Through the ages: Adidas shares its heritage

International – Adidas has unveiled a previously hidden collection of sports memorabilia with the launch of its interactive, online archive.
Heritage : Adidas : Past
High-street fashion rubs shoulders with designers

Big Ideas

High-street fashion rubs shoulders with designers

High-street fashion rubs shoulders with designers
London Fashion Week : Whistles : Topshop
ILTM: The Smart Way to Tech-in

Big Ideas

ILTM: The Smart Way to Tech-in

Instead of check-in, in future hoteliers may talk about ‘tech-in’ as they follow the lead of the smart brands that are connecting better with their...
Luxury : The Peninsula Hong Kong : Smart Technology
Absolutely unique: Vodka brand notes a difference

Daily Signals

Absolutely unique: Vodka brand notes a difference

Absolutely unique: Vodka brand notes a difference
Algorithms : 2012 : Netstalgia
GPS tour: Hackney Hear links place to content

Daily Signals

GPS tour: Hackney Hear links place to content

GPS tour: Hackney Hear links place to content
Immersive : Geolocation : Iphone
Indian jewellery sector set for a golden age

Big Ideas

Indian jewellery sector set for a golden age

Indian jewellery sector set for a golden age
India : Jewellery : McKinsey & Company
Off the wall: How to bring a website to life

Daily Signals

Off the wall: How to bring a website to life

Off the wall: How to bring a website to life
Beer : Beverages : Mexico
Cutting edge: Savile Row tailor gets heritage appeal

Daily Signals

Cutting edge: Savile Row tailor gets heritage appeal

Cutting edge: Savile Row tailor gets heritage appeal
London : Moving Brands : Norton & Sons
Australia struggles to attract European retailers

Big Ideas

Australia struggles to attract European retailers

Australia struggles to attract European retailers
Australia : Melbourne : Sydney
Radio head: Music dial tunes into branded content

Daily Signals

Radio head: Music dial tunes into branded content

Radio head: Music dial tunes into branded content
RFID : Celebrity : Brand
City treats: Designs for eating on the street

Daily Signals

City treats: Designs for eating on the street

City treats: Designs for eating on the street
New York : Coffee : Temporary
African E-commerce Market

Markets

African E-commerce Market

Increased internet access and a booming youth population are driving the continent’s unique and burgeoning online retail market, bolstered by digit...
E-Commerce : Africa : Retail
International Luxury Travel Market 2013 Overview Part 2

Big Ideas

International Luxury Travel Market 2013 Overview Part 2

The LS:N Global team travelled to Cannes from 2 to 5 December for the annual International Luxury Travel Market, where more than 1,400 luxury trave...
Online : Global : Worldwide
Broga

Markets

Broga

Yoga, historically a female-dominated activity, is being co-opted by men as a complement to their no-frills fitness regime. Yet the sector is missi...
Lululemon : Yoga Class : Performance Wear
Boccalatte: Communication studio

Design Directions

Boccalatte: Communication studio

Boccalatte was started by a group of artists with a desire to make compelling cultural content for businesses.
Art : Australia : Illustration
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