LS:N Global

Daily Signals

Drivers of change

New York – Ford has opened Ford Hub, an interactive brand experience studio that shines a spotlight on the mobility arm of its business.

Ford : FordHub : Autonomous Ecosystem

Big Ideas

An atmosphere of protest

US – Outdoor clothing and equipment companies Patagonia and Black Diamond are taking a stand in order to prevent the sale of public land in Utah...

Patagonia : The Dislocated World : Brandstanding

Daily Signals

Black Friday Alfresco

US – Outdoor clothing company Recreational Equipment Inc (REI) is to encourage people to venture outside on Black Friday.

Brandstanding : REI : Recreational Equipment Inc.

Big Ideas

CoverBoy

US – Cosmetics brand CoverGirl has introduced male make-up artist James Charles as its latest brand ambassador.

CoverGirl : Gen Viz : Inclusive Beauty

Big Ideas

Smartphone shopping

Global – Consumers are increasingly turning to smartphones for convenience shopping, as sales from mobile apps now outrank those from mobile web c...

Mobile Commerce : Convenience Culture : Retail Futures Report 2016

Big Ideas

A sound course

Global – Levi’s has worked with best-selling artists to promote its new music courses for young people.

Levi's Music Project : The Learning Economy : Alicia Keys

Viewpoints

Amin El-Maghraby: Magrabi

How the business is evolving its retail experience to reposition itself as a lifestyle brand.

Eyewear : Smart Store : Retail Experience

Daily Signals

Preview: Arcane Skincare

Global – Beauty brands are embracing the New Age and creating products that feature metaphysical symbolism.

Skincare : Spiritual : Crystal Healing

Viewpoints

Luke Whitehead: UAL

How universities and employers need to restructure to make the most of the Generation D mindset.

Education : Careers : UAL

Big Ideas

Happiness index

China – Generation D cares less about money, according to a new report by agency OMD China.

Happiness Index : China : Gen Viz

Daily Signals

Preview: Fresh-batch Beauty

Beauty brands are embracing the philosophy that fresh, small-batch production is better.

Natural Beauty : Organic Beauty : Customisation

Big Ideas

Ice queens

UK – Supermarket Iceland has joined the vlogger bandwagon by teaming up with parenting network Channel Mum.

Iceland : Channel Mum : Marketing

Big Ideas

Plain english

Global – Mars Foods is to add recommendations to its packaging suggesting how frequently products should be consumed.

Mars Foods : Dolmio : Product Labelling

Daily Signals

Advertising for anyone

New York – Second-hand market app Letgo helps users to drum up interest in their unwanted goods with their own big-budget advert.

CP+B Miami : Letgo : Commercializer

Daily Signals

Preview: Kidpreneurs

Global – Ambitious and fearless, Kidpreneurs know exactly what they want in life and are willing to work hard to achieve it.

Kidpreneurs : Generation Z : Entrepreneur

Daily Signals

Bucking the trend

Minneapolis, US – Pizza brand Totino’s is using gaming site Twitch to reach audiences for this year’s Super Bowl.

Totino's : Twitch : Live Streaming

Daily Signals

Unastronomical Christmas

UK – Aldi has hijacked John Lewis’ heartwarming The Man on the Moon Christmas advert in a humorous spoof.

Aldi : John Lewis : The Man On The Moon

Micro Trends

Text Commerce

Brands are scaling back their omnichannel efforts and getting direct and personal with customers via text.

SMS : Text Commerce : Brand Communication

Daily Signals

Make the running

New York – Adidas has invited some of the fitness world’s biggest influencers on a night run with a difference.

Adidas : Ultra Boost : Energy Running

Big Ideas

Rfrsh yourself

São Paulo – Soft drink brand Sprite and Brazilian ad agency CUBOCC’s RFRSH na Lata Snapchat campaign creates connections between fans of the fizzy ...

Sprite : Snapchat : Generation Z

Daily Signals

Skin deep

Global – MAC Cosmetics is celebrating beauty of all shapes and sizes in its global campaign MACnificent Me.

MAC Cosmetics : MACnificent Me : Multicultural Beauty

Daily Signals

Preview: Virtual Opulence

Global – In our latest microtrend, Virtual Opulence, we examine how brands are introducing virtual technologies to create new touchpoints for lux...

Luxury : Virtual Reality : Touchpoints

Big Ideas

Sharing is caring

London – People are more likely to share online content that reinforces their personal brand, says a new report from the Content Marketing Associat...

CMA : Content Marketing And Data Intelligence : Social Media

Daily Signals

LG gets real

Sweden – Self-deprecation is a powerful marketing tool, as LG shows with its latest campaign The Science Behind.

LG : The Science Behind : OLED

Big Ideas

Costco begins stocking premium beauty products at wholesale prices

Beauty lovers can now shop for prestige brands wholesale at Costco at the same time as buying their value-pack toilet rolls, discount hom...

Costco : Beauty's Most Wanted : Cosmetics

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