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Big Ideas
Why Hotels are the Next Frontier for Brands
From streetwear hotels to decadent souvenirs, brands across sectors are embedding themselves in hospitality’s long-awaited comeback.
Hotels
:
Travel
:
Tourism
Micro Trends
Future Forecast 2024: Technology
Rapid advances in technology are creating a new pool of consumers who are happy to leave the social, economic and political crises of the real worl...
Technology
:
Health & Wellness
:
Society
Markets
Rebranding the menopause
Attitudes to the menopause are being transformed, and wellness companies, fem-tech and beauty brands are stepping up to champion this fundame...
Beauty
:
Wellness
:
Technology
Big Ideas
Cosmoprof Worldwide Bologna 2015: Part 1
Asian Innovation, Inclusive Messaging and For Benefit Beauty were just some of the emerging trends and new product opportunities on show at this ye...
Cosmoprof
:
Bologna
:
Beauty Show
News
Ikea re-imagines iconic blue bag as a portable pillow
Swedish furniture giant Ikea has re-imagined its iconic blue Frakta bag with the launch of the limited-edition Resten bag in Singapore.
Health
:
Wellness
:
Design
News
Lufthansa opens next-level personalised business-class in the air
Lufthansa has unveiled new business- and first-class suites designed to offer greater flexibility and next-level privacy for today’s travellers – w...
Luxury
:
Travel & Hospitality
:
Design
News
A microdosing concept reframing psychedelic drugs
Design studio NewTerritory has unveiled a microdosing concept brand, which aims to shift perceptions about the use of psychedelic drugs.
Health And Wellness
:
Psychedelic
:
Micro-dosing
News
Silver service
New York – Bedding start-up Silvon infuses its pillowcases and blankets with silver to stop the spread of bacteria.
Bacteria
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Silvon
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Silver
Viewpoints
Mark Price: Holistic supermarkets
The hunger for healthy living is changing supermarkets, says Mark Price, managing director of Waitrose.
Waitrose
:
Mark Price
:
Supermarkets
Micro Trends
Frustration Marketing
People are no longer satisfied with being placated. In The Polarity Paradox advertisers need to challenge, question and even annoy consumers.
Grant Leboff
:
Adam Morgan
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Seth Godin
Micro Trends
The Modern Apothecary
With an emphasis on community and education, the next generation of supplement brands are re-imagining the high street store format.
Health
:
Wellness
:
Retail
Micro Trends
Voyage Apparel
Clothing and accessories brands are catering for Liberated Luxurians with new collections and services for ever-more peripatetic affluent c...
Luxury
:
Fashion
:
Travel
Big Ideas
How extreme escapism has moved into hospitality
Travel and hospitality innovators are tapping into the experiential nature of immersive theatre to offer next-level escapism.
Travel & Hospitality
:
Luxury
:
Experience
Viewpoints
Should brands be allowed to commodify space?
Vlad Sitnikov, project leader of StartRocket, discusses its controversial plans to fill the sky with branded content via a constellation of netwo...
Scenario
:
Advertising
:
Far Futures
Viewpoints
Do beauty brands need to move beyond the glossy feed?
In an era of hyper-knowledgeable beauty buyers, eye-candy marketing is no longer sufficient.
Beauty
:
Branding
:
Digital
Big Ideas
Room to breathe
With air quality issues now dissuading tourists from visiting some of the world’s most popular cities, hotels have to make clean air a core part ...
Wellness
:
Architecture
:
Hospitality
Viewpoints
Michael Corballis: Forget Mindfulness and Let Your Mind Wander
Instead of trying to live intensely in the present, we should let our minds drift and wander, says professor Michael Corballis.
Mindfulness
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HeadSpace
:
Neurology
Markets
Generation Homebody
Staying in is in. From TikTok bedroom dance-offs to CBD-infused bath bombs, the home has become Generation Z’s ultimate hangout.
Youth
:
Fashion
:
Wellbeing
Markets
Self-tanning Market
Negative associations with reality tv stars and unpredictable results have limited the market scope of fake tans, but new innovations in texture, s...
Beauty
:
Retail
:
Branding
Markets
Luxury: Beirut
For luxury in the Middle East, Dubai is the clear frontrunner. But thanks to a stabilising political climate, an expanding local market and a growi...
Beirut
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Dior
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Jimmy Choo
Micro Trends
Curator Kids
As young people navigate an age of information overload, they are revolting against the relentless creation of content – and choosing to curate it ...
Youth
:
Media
:
Alternet Economies
Viewpoints
Digital drugs will revolutionise media
Michael Moskowitz, founder of digital health innovator AeBeZe Labs, discusses media's pharmaceutical power and the disruptive concept of digital nu...
Health
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Media
:
Wellbeing
Big Ideas
Flat age fitness
Exercise brands are helping senior citizens keep fit and healthy with a new range of innovative tools and accessible digital platforms.
Fitness
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Senior
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Covid-19
Viewpoints
How epigenetics will transform lifestyles
Dr Tom Stubbs, co-founder of Chronomics, explains why giving consumers visibility of their DNA will be key to influencing positive lifestyle choices.
Health
:
Epigenetics
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Wellness
Big Ideas
Designing a hotel for single parents
Co-founder of architecture firm NOA* Stefan Rier and interior designer Joanna Lehnis explain why the hospitality sector needs to reconsider what it...
Travel
:
Hospitality
:
Travel & Hospitality Futures
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