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Why Hotels are the Next Frontier for Brands

Big Ideas

Why Hotels are the Next Frontier for Brands

From streetwear hotels to decadent souvenirs, brands across sectors are embedding themselves in hospitality’s long-awaited comeback.
Hotels : Travel : Tourism
Future Forecast 2024: Technology

Micro Trends

Future Forecast 2024: Technology

Rapid advances in technology are creating a new pool of consumers who are happy to leave the social, economic and political crises of the real worl...
Technology : Health & Wellness : Society
Rebranding the menopause

Markets

Rebranding the menopause

Attitudes to the menopause are being transformed, and wellness companies, fem-tech and beauty brands are stepping up to champion this fundame...
Beauty : Wellness : Technology
Cosmoprof Worldwide Bologna 2015: Part 1

Big Ideas

Cosmoprof Worldwide Bologna 2015: Part 1

Asian Innovation, Inclusive Messaging and For Benefit Beauty were just some of the emerging trends and new product opportunities on show at this ye...
Cosmoprof : Bologna : Beauty Show
Ikea re-imagines iconic blue bag as a portable pillow

News

Ikea re-imagines iconic blue bag as a portable pillow

Swedish furniture giant Ikea has re-imagined its iconic blue Frakta bag with the launch of the limited-edition Resten bag in Singapore.
Health : Wellness : Design
Lufthansa opens next-level personalised business-class in the air

News

Lufthansa opens next-level personalised business-class in the air

Lufthansa has unveiled new business- and first-class suites designed to offer greater flexibility and next-level privacy for today’s travellers – w...
Luxury : Travel & Hospitality : Design
A microdosing concept reframing psychedelic drugs

News

A microdosing concept reframing psychedelic drugs

Design studio NewTerritory has unveiled a microdosing concept brand, which aims to shift perceptions about the use of psychedelic drugs.
Health And Wellness : Psychedelic : Micro-dosing
Silver service

News

Silver service

New York – Bedding start-up Silvon infuses its pillowcases and blankets with silver to stop the spread of bacteria.
Bacteria : Silvon : Silver
Mark Price: Holistic supermarkets

Viewpoints

Mark Price: Holistic supermarkets

The hunger for healthy living is changing supermarkets, says Mark Price, managing director of Waitrose.
Waitrose : Mark Price : Supermarkets
Frustration Marketing

Micro Trends

Frustration Marketing

People are no longer satisfied with being placated. In The Polarity Paradox advertisers need to challenge, question and even annoy consumers.
Grant Leboff : Adam Morgan : Seth Godin
The Modern Apothecary

Micro Trends

The Modern Apothecary

With an emphasis on community and education, the next generation of supplement brands are re-imagining the high street store format.
Health : Wellness : Retail
Voyage Apparel

Micro Trends

Voyage Apparel

Clothing and accessories brands are catering for Liberated Luxurians with new collections and services for ever-more peripatetic affluent c...
Luxury : Fashion : Travel
How extreme escapism has moved into hospitality

Big Ideas

How extreme escapism has moved into hospitality

Travel and hospitality innovators are tapping into the experiential nature of immersive theatre to offer next-level escapism.
Travel & Hospitality : Luxury : Experience
Should brands be allowed to commodify space?

Viewpoints

Should brands be allowed to commodify space?

Vlad Sitnikov, project leader of StartRocket, discusses its controversial plans to fill the sky with branded content via a constellation of netwo...
Scenario : Advertising : Far Futures
Do beauty brands need to move beyond the glossy feed?

Viewpoints

Do beauty brands need to move beyond the glossy feed?

In an era of hyper-knowledgeable beauty buyers, eye-candy marketing is no longer sufficient.
Beauty : Branding : Digital
Room to breathe

Big Ideas

Room to breathe

With air quality issues now dissuading tourists from visiting some of the world’s most popular cities, hotels have to make clean air a core part ...
Wellness : Architecture : Hospitality
Michael Corballis: Forget Mindfulness and Let Your Mind Wander

Viewpoints

Michael Corballis: Forget Mindfulness and Let Your Mind Wander

Instead of trying to live intensely in the present, we should let our minds drift and wander, says professor Michael Corballis.
Mindfulness : HeadSpace : Neurology
Generation Homebody

Markets

Generation Homebody

Staying in is in. From TikTok bedroom dance-offs to CBD-infused bath bombs, the home has become Generation Z’s ultimate hangout.
Youth : Fashion : Wellbeing
Self-tanning Market

Markets

Self-tanning Market

Negative associations with reality tv stars and unpredictable results have limited the market scope of fake tans, but new innovations in texture, s...
Beauty : Retail : Branding
Luxury: Beirut

Markets

Luxury: Beirut

For luxury in the Middle East, Dubai is the clear frontrunner. But thanks to a stabilising political climate, an expanding local market and a growi...
Beirut : Dior : Jimmy Choo
Curator Kids

Micro Trends

Curator Kids

As young people navigate an age of information overload, they are revolting against the relentless creation of content – and choosing to curate it ...
Youth : Media : Alternet Economies
Digital drugs will revolutionise media

Viewpoints

Digital drugs will revolutionise media

Michael Moskowitz, founder of digital health innovator AeBeZe Labs, discusses media's pharmaceutical power and the disruptive concept of digital nu...
Health : Media : Wellbeing
Flat age fitness

Big Ideas

Flat age fitness

Exercise brands are helping senior citizens keep fit and healthy with a new range of innovative tools and accessible digital platforms.
Fitness : Senior : Covid-19
How epigenetics will transform lifestyles

Viewpoints

How epigenetics will transform lifestyles

Dr Tom Stubbs, co-founder of Chronomics, explains why giving consumers visibility of their DNA will be key to influencing positive lifestyle choices.
Health : Epigenetics : Wellness
Designing a hotel for single parents

Big Ideas

Designing a hotel for single parents

Co-founder of architecture firm NOA* Stefan Rier and interior designer Joanna Lehnis explain why the hospitality sector needs to reconsider what it...
Travel : Hospitality : Travel & Hospitality Futures
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