Confronting the swathes of climate misinformation rampant on social media – particularly Facebook, Twitter and Instagram – artists and 'hacktivists' Robert Del Naja and Bill Posters developed the bot to comb the internet for key terms and phrases often used in eco-propaganda. This data is then funnelled into a database moderated by journalists who can flag the misleading content by commenting on posts and turning data into graphic visualisations.
‘We’re talking about three of the world’s largest social media platforms with over four billion users, and none of them have effective policies to limit the harm caused by climate change disinformation or corporate greenwashing,’ explains Posters.
Taking aim at heavy carbon emitters, the project aims to reveal the vested interests of multinational corporations that run advertisements on three social giants. In doing so, the scheme aligns itself with Digital Dialogue initiatives that demystify the often nebulous advertising tactics employed on social media.
The national media has largely let down environmentalists. Acknowledge that people can't rely on the news for climate knowledge and find ways to validate information in peer-to-peer social media spaces