US – The new platform and app aims to speed up delivery times for premium products to an average of 27 minutes.
Conceived by logistics service Darkstore, FastAF offers a variety of products, listing drugstore items and pantry staples alongside a curated selection of branded goods. It's partnering with companies including Nike, Sonos, Outdoor Voices, Glossier and Copper Cow Coffee to bring covetable items straight to suburban shoppers' doors. The delivery service is also free for customers who spend over £25 ($35, €28).
As well as enabling more sales through its advanced logistics network, FastAF also provides sales insights for its partner brands. ‘Not only do we create a new sales channel for them, but we also provide data as well as our key two-hour delivery of products,’ explains Lee Hnetinka, CEO of FastAF. Regarding the analytics, he adds: '[It's] a window into sales and value of goods sold per unique profile.’
With delivery services increasingly essential for consumers who might be hesitant or unable to venture into city centres, speed and efficiency remain highly valued. For more on supply chains and urban logistic innovations, explore Flagship Fulfilment.
