Two splendid: The concept of retail sharing

29 : 08 : 2012 Aesop : Symbiotic Branding : Curate

MelbourneAesop development team Lachlan Smeeton and Dennis Paphitis have opened their latest retail project, Épatant (French for ‘splendid’) in Collingwood, Melbourne.

Épatant, Melbourne Épatant, Melbourne
Épatant, Melbourne Épatant, Melbourne
Épatant, Melbourne Épatant, Melbourne

A store for discerning male consumers, Épatant supplies an edit of the best products for men across different categories, including leather goods, cycling and grooming.

Épatant shares the retail space with Mina.No.Ie, launched by Cibi, a Japanese home-style café where customers can order a coffee before browsing the store’s wares.

For more information on collaborating and sharing spaces, come to LS:N Globals autumn/winter 2012 Trend Briefing.

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