Daily Signals 23.04.2025

Signals

O Boticário debuts sensual guide for female pleasure, Trendmood translates online clout into bricks and mortar retail and why UK gyms are breaking new records.

O Boticário launches sensual guide for female pleasure

Her Touch by O Boticário, Brazil
Her Touch by O Boticário, Brazil
Her Touch by O Boticário, Brazil
Her Touch by O Boticário, Brazil
Her Touch by O Boticário, Brazil

Brazil – Brazilian cosmetics brand O Boticário has launched Her Touch, a digital book that aims to dismantle taboos around female pleasure by reframing the skin as an erogenous zone. Created with agency AlmapBBDO and published by Editora Labrador, the guide is free to download for adults on Amazon Brazil and the company’s social platforms. 

Written by clinical sexologist Mari Williams and illustrated by three Brazilian artists, Her Touch invites women to explore their bodies with a poetic tone. It follows the success of Her Code, the brand’s 2023 fragrance which encouraged open conversations around female desire in Latin America. 

‘We perceived women’s desire to get a better grasp of the topic and saw room for us to contribute,’ said Marcela De Masi, executive director of branding and communications at Boticário Group. 

The book has recently topped Amazon Brazil’s downloads. Research to support the launch, by Think EVA and Boticário, revealed that 79% of women have faked orgasms, underscoring the need for this initiative in fostering intimacy, self-knowledge and self-love. 

Explore our Sexuwellness Women’s Market report to understand the new wave of technology, education and retail products fuelling a pleasure revolution for women.  

Strategic opportunity

Consider developing resources (eg guides, podcasts, workshops) that position your brand as an educator rather than just a seller

Trendmood translates online clout into physical retail

US – Instagram beauty scoop account @trendmood1 is making its first foray into physical retail with a Los Angeles pop-up set to open this summer. Founded in 2012 by make-up artist Sophie Shab, the account has built a reputation for breaking news of upcoming beauty launches, often ahead of official announcements, and has become a go-to for brands seeking buzz.

Shab’s following of nearly two million is deeply engaged and her product drops via the Trendmood Box regularly sell out, according to The Business of Fashion. Now, she’s extending the experience offline, with Trendmood’s Melrose Avenue space offering fans the chance to shop her edits in person and attend activations with featured brands.

‘Trendmood is so relevant to that deeply engaged beauty consumer,’ said Michelle Shigemasa, global general manager for Smashbox. That relevance is now evolving into retail presence, marking a shift from Instagram scrolls to in-store shelves.

In our The New Creatorverse microtrend report, we analysed how similar content creators are turning to bricks and mortar as an avenue for fan connection and long-term relevance as retailers, not just creators.

The Cult of Beauty at the Wellcome Collection. Photography by Benjamin Gilbert, UK

Strategic opportunity

Consider scouting and partnering with influential creators in your sector who have loyal followings. Could you co-develop limited in-store drops, curated edits or even branded pop-ups? This goes beyond influencer marketing – it’s co-retail

Stat: UK gym market hits record as Gen Z fuel sign-ups

On, Switzerland On, Switzerland

UK – The UK gym market reached a record valuation of £5.7bn ($7.6bn, €6.6bn) in 2024, up 8.8% year on year, according to UKactive’s latest report. One in six Britons aged 16+ (11.5m people) are now gym members. With nearly 600m club visits annually, the UK ranks among Europe’s top-performing fitness sectors.

Gen Z are driving this growth and they are mainly joining to improve their overall confidence.

Among all respondents, 76% cited mental wellbeing as a key reason for belonging to a gym. ‘This report shows our sector contributing significantly to economic growth, population health and social impact,’ said UKactive’s CEO Huw Edwards.

Budget gyms (PureGym, The Gym Group) and premium brands (Third Space, David Lloyd) reported gains, while investor activity surged with seven major merger and acquisitions, the most since 2020.

As group classes, social spaces and hybrid training models expand, the gym is evolving from a workout space into a lifestyle hub – offering new opportunities for brand engagement.

Read more about the consumer behaviour driving the global fitness boom in our Longevity Lifestyles macrotrend report.

Strategic opportunity

With Gen Z citing ‘overall confidence’ as their primary motivator for working out, consider how to develop fitness offerings that centre mental wellbeing, from mindfulness-led workouts to mood-tracking integrations in apps or wearables

Previous Daily Signals Articles
Yōjō harnesses vagus nerve technology for everyday wellbeing

Daily Signals

Yōjō harnesses vagus nerve technology for everyday wellbeing

Yōjō is a new wellness eco-system using non-invasive vagus nerve stimulation (nVNS), biofeedback and human coaching to help people calm their bodie...
Health : Wellness : Technology
OpenAI launches agentic AI shopping system

Daily Signals

OpenAI launches agentic AI shopping system

ChatGPT users in America can now shop directly within conversations through OpenAI’s new Instant Checkout feature, available to Pro, Plus and Free ...
Technology : Retail : Agentic AI
Stat: The running boom is powering New York’s economy

Daily Signals

Stat: The running boom is powering New York’s economy

Running is proving to be big business for New York, according to the latest Economic Impact Study from New York Road Runners (NYRR).
Sport : Health : Running
Vacheron Constantin’s La Quête du Temps stars in Louvre exhibition

Daily Signals

Vacheron Constantin’s La Quête du Temps stars in Louvre exhibition

Luxury Swiss watchmaker Vacheron Constantin has unveiled La Quête du Temps at the Louvre, a monumental automaton clock to celebrate the brand’s 270...
Luxury : Watches : Retail
Mandarin Oriental to open first golf and wellness resort in Dubai

Daily Signals

Mandarin Oriental to open first golf and wellness resort in Dubai

Mandarin Oriental is expanding its luxury footprint in Dubai with its first dedicated golf resort and branded residences, set to open in 2030.
Travel : Hospitality : Luxury
Stat: Medical misinformation is a growing concern for US Women

Daily Signals

Stat: Medical misinformation is a growing concern for US Women

A recent survey by Clue reveals that 82% of US women are concerned about encountering medical misinformation online, with over half (55%) reporting...
Stats : Statistic : Statistics
Netflix’s Famous Last Words signals a new era of digital legacy

Daily Signals

Netflix’s Famous Last Words signals a new era of digital legacy

Dr Jane Goodall, the renowned ethologist and conservationist passed away this week. An interview she recorded for Netflix’s new series Famous Last ...
Technology : Legacy : Longevity
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Foresight Friday : Content Creation : Media
Stat: Americans’ trust in media declines to record low

Daily Signals

Stat: Americans’ trust in media declines to record low

Media : Trust : Consumer Behaviour
London welcomes the world’s first Museum of Youth Culture

Daily Signals

London welcomes the world’s first Museum of Youth Culture

The world’s first permanent museum dedicated to youth culture is set to open in Camden, London, in December 2025.
Youth : Culture : Museum
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN