News 18.09.2024

Need to Know

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from London Fashion Week.

Tolu Coker celebrates heritage, paying tribute to her mother

UK – British-Nigerian designer Tolu Coker’s spring/summer 2025 collection is a heartfelt tribute to her mother, Olapeju, and the vibrant style of British working-class families in the late 1960s and 1970s. Coker revisits family photographs from that era, drawing inspiration from her mother’s resourceful approach to fashion, which included shopping at car boot sales and in charity shops. This sustainable mindset continues to influence Coker, who incorporates upcycled and recycled materials into her work.

The collection highlights bold, pleated miniskirts and tailored dresses in eye-catching yellows and lime greens, with graphic prints reminiscent of 1970s wallpaper. Coker also collaborated with milliner Virna Pasquinelli to create Audrey Hepburn-inspired hats in a nod to her mother’s fondness for classic headwear.

Coker’s personal narrative extends beyond fashion. Her father’s photographs of their North Kensington community serve as a backdrop for exploring the role of women from the African diaspora in shaping their neighbourhoods. At a time of rising political and racial tensions, Coker sees her collection as a way to honour these untold stories, creating a link between the past and present.

Strategic opportunity

Celebrate heritage and community by incorporating personal narratives into your brand, fostering deeper connections and authenticity in an increasingly divided world

Chopova Lowena’s gothic dollhouse unveils whimsical rebellion for spring/summer 2025

Chopova Lowena spring/summer 2025 Chopova Lowena spring/summer 2025

UK – For spring/summer 2025, British avant garde label Chopova Lowena transformed the basement of Shoreditch Town Hall into a gothic, rebellious dollhouse. The British design duo, Emma Chopova and Laura Lowena-Irons, are known for their mix of folklore, sport and a punk aesthetic. This season, they drew inspiration from iconic American figures such as witches, fairies and Calamity Jane, interspersed with rhythmic gymnastics and 1980s Olympians.

The show opened to the thumping beats of Die MF Die by Dope, setting a rebellious tone. Models stomped down the runway in black and white looks, some adorned with metallic butterfly pins, others with voluminous panelling. Key pieces included sheer bodysuits with exaggerated shoulder pads, baby doll dresses with tulle attachments and heavily adorned skirts with three-dimensional animal motifs.

Chopova Lowena’s accessories stood out, featuring an ASICS collaboration with floral embellishments and metal spheres. The brand’s signature leather bags, humorously carrying bottles of Hellmann’s mayonnaise, hinted at a quirky new partnership. This spring/summer 2025 collection, dubbed Chuckaboo, paid homage to friendship with coordinated outfits that emphasised youthful defiance and playful rebellion.

Strategic opportunity

Embrace unconventional collaborations and nostalgic references to create disruptive, memorable brand experiences that tap into youth culture and foster a sense of rebellion and playful defiance

Paolo Carzana transforms Hackney garden into a fashion sanctuary

Paolo Carzana spring/summer 2025 collection. Photo by Vogue UK, London Fashion Week Paolo Carzana spring/summer 2025 collection. Photo by Vogue UK, London Fashion Week

UK – Paolo Carzana’s spring/summer 2025 collection, How to Attract Mosquitoes, stood out from the usual spectacle of London Fashion Week by offering a deeply personal and intimate experience. The designer opened his Hackney garden, a sanctuary he shares with his neighbours, to showcase his latest collection, eschewing the grandeur of venues like the British Museum or Emirates Stadium. ‘I wanted to create something away from the peacocking and smoke and mirrors of fashion week,’ explained Carzana.

The show’s narrative was a reflection on vanity and self-obsession, as it opened with the story of Narcissus – highlighting Carzana’s critique of today’s self-centred culture. Layers of raw, organic silk organza and bamboo jersey, naturally dyed in earthy tones, flowed through the collection, adorned with hand-painted daffodil prints.

Carzana’s journey has been supported by programmes such as Sarabande and the Paul Smith Foundation, but his vision remains unapologetically independent. Despite Hollywood big-shots Zendaya and Michaela Coel donning his creations, Carzana is determined to remain true to his raw aesthetic, proving fashion can be both beautiful and rebellious.

Strategic opportunity

Brands can embrace hyper-locality and intimate experiences by shunning traditional fashion week formats, creating deeper emotional connections and standing out in an oversaturated industry

Standing Ground presents a sculptural masterclass at LFW

Standing Ground spring/summer 2025 collection Standing Ground spring/summer 2025 collection

UK – Fresh from winning the inaugural LVMH Savoir-Faire Prize, Michael Stewart’s Standing Ground spring/summer 2025 collection captivated the London Fashion Week audience with its extraordinary craftsmanship. Marking his first independent slot on the London schedule following his Fashion East tenure, Stewart presented 22 cohesive, made-to-order looks that blurred the lines between futurism and elegance.

Known for his extraterrestrial-like beading and ribbing, Stewart’s spring/summer 2025 collection featured these signature details alongside luxurious materials such as crushed velvet and leather. Sculptural evening wear took centre stage, with cowled hoods, armour-like chest pieces and intricate draping, elevating traditional silhouettes to an avant-garde status.

Hidden beading within jersey layers added dimension to sleek designs, while semi-sheer silks lent an air of sensuality to the collection’s more understated pieces. Stewart also introduced leather for the first time, crafting garments with ridged textures that offered a futuristic take on classic luxury.

With the accolades of LVMH behind him and his impeccable eye for detail, Stewart’s Standing Ground has solidified itself as a brand to watch closely in the high fashion landscape.

Strategic opportunity

Standing Ground demonstrates how craftsmanship and made-to-order collections can position brands as luxury leaders, emphasising quality and exclusivity over seasonal, mass-produced fashion cycles

Previous News Articles
Social media star Kai Cenat launches Streamer University

News

Social media star Kai Cenat launches Streamer University

Twitch sensation Kai Cenat has launched Streamer University, a weekend-long experience for aspiring creators to collaborate, learn and produce cont...
Media : Entertainment : Education
De Beers to close its lab-grown diamond jewellery brand

News

De Beers to close its lab-grown diamond jewellery brand

De Beers Group has announced the closure of Lightbox, its lab-grown diamond jewellery brand, signalling a strategic retreat from the synthetic jewe...
Luxury : Sustainability : Jewellery
Financial mansplaining endures for a majority of British women

News

Financial mansplaining endures for a majority of British women

Gender bias in money matters is pushing British women out of financial conversations, according to new research commissioned by digital wealth mana...
Finance : Diversity : Inclusion
Avanade Intelligent Garden gives trees a voice at Chelsea Flower Show

News

Avanade Intelligent Garden gives trees a voice at Chelsea Flower Show

This year’s RHS Chelsea Flower Show invites visitors to interact with AI-enabled trees in the Avanade Intelligent Garden.
Technology : Nature : Sustainability
ITV launches deaf-led drama with BSL and silent ad break

News

ITV launches deaf-led drama with BSL and silent ad break

ITV is pushing the boundaries of inclusive storytelling with the launch of its new prime time drama Code of Silence, starring BAFTA-winning actor a...
Media : Diversity : Inclusion
Stat: Boomerang generation return home due to cost of living crisis

News

Stat: Boomerang generation return home due to cost of living crisis

The rising cost of living and unaffordable housing are fuelling a surge in adult children returning to the family home.
Family : Home : Youth
Manchester City brings grassroots spirit to kit launch

News

Manchester City brings grassroots spirit to kit launch

Manchester City Football Club has marked the launch of its 2025/2026 home kit with a short film that playfully blends football fandom, nostalgia an...
Sports : Design : Creative
Vinted tops France’s fashion market as second-hand sales surge

News

Vinted tops France’s fashion market as second-hand sales surge

Second-hand platform Vinted has overtaken Amazon and Kiabi to become France’s top clothing retailer by sales volume, according to new data from the...
Fashion : Sustainability : Retail
Stat: Nearly half of UK shoppers prefer in-store retail – but body image challenges persist

News

Stat: Nearly half of UK shoppers prefer in-store retail – but body image challenges persist

As consumers’ desire for in-person connection increases, nearly half of UK shoppers now prefer to shop in-store, according to new research.
Stats : Stat : Retail
China’s online sports and equipment sales are booming

News

China’s online sports and equipment sales are booming

The sports apparel and equipment sector continues to be one of the highest-growth key consumer sectors in China, according to brand agency Hot Pot ...
China : Sports : HotPot China
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN