Sofitel Hotels celebrates cultural encounters in Mexico City

Mexico City – Sofitel Hotels & Resorts is showcasing its commitment to cultural connectivity with a short new film entitled The Encounter. Featuring Hollywood star Gillian Anderson and French-Algerian actor Dali Benssalah, the film captures the essence of personalised luxury travel experiences at Sofitel Mexico City Reforma. ‘This video symbolises Sofitel’s new positioning: a desire to create encounters between cultures, people and ideas – the very definition of Sofitel’s DNA,’ said Nicolas Gronier, vice-president of global marketing at Sofitel, in a statement.

Set against the vibrant backdrop of Mexico City, the film follows Anderson and Benssalah as they explore different facets of the city. Anderson indulges in gastronomic delights and authentic traditions while balancing work and leisure. Meanwhile, Benssalah immerses himself in athletic pursuits and nightlife adventures. Both guests end up back at the Sofitel, showcasing the hotel’s support for varying guest interests.

The film highlights Sofitel’s refreshed brand values, including The Cultural Link, which underlines the intersection of people and ideas, paying homage to Mexico’s rich heritage in humanities and cinema. Through its portrayal of local artists, markets and landmarks like the National Museum of Anthropology, Sofitel celebrates the cultural richness of Mexico City. The campaign not only showcases the multi-faceted experiences on offer for travellers, but also the brand’s commitment to Elevating Travel Narratives.