TikTok dermatologist launches clinically backed skincare brand Remedy

US – TikTok’s favourite skin guru and board-certified dermatologist Dr Muneeb Shah (@DermDoctor) has launched Remedy, a skincare brand tailored to address common skin concerns with clinically backed formulations under the tagline, Not a Miracle, A Remedy.

Inspired by the questions and conversations Dr Shah has had with his 18.2m followers on TikTok, the Derm Doctor wanted to create products with a Do No Harm medical philosophy, excluding common contact allergens and irritants in their formulas to deliver effective dermatologist-developed solutions.

The brand’s line-up includes treatments for dark spots, pore size and dry lips, affordably priced between £12.66 ($16, €14.76) and £30 ($38, €35). Alongside Remedy, Dr Shah is aiming to democratise dermatology with the launch of Skinipedia, a free online encyclopaedia that provides tools and information on skin health.

Since 2022, we’ve been tracking the rise of Accredited Beauty; as consumers become more savvy about the science behind their skincare they are seeking expert influencers such as Dr Shah with the professional acumen to ensure they are purchasing products that work.