Stat: UK and US adults admit using cannabis or alcohol to sleep better

US, UK – In its Snooze Report released in October 2023, meditation and sleep app Calm suggests that US and UK consumers struggle to get a good night’s sleep to such an extent that they use conventional and unconventional sleep aids.

Based on a survey of 9,500 adults aged 18–65 living in 10 cities in the US and 10 cities in the UK, Calm concludes that over half (55%) of consumers surveyed turn to medication, cannabis or alcohol to sleep better. Over three in four say they do not want to depend on sleep aids, but almost half (42%) can’t sleep without them.

The report highlights the impact of poor sleep on mental health, with 78% of respondents agreeing that their quality of sleep affects their mental health. More than two in three adults (69%) also said they need over seven hours of sleep to improve their mental health.

Hinting at opportunities for health and wellness services to enable better sleep, the report also reveals that almost three in four surveyed are open to trying new things to improve their sleep (73%).

As explored in our analysis of the Sleep Enhancement Market, brands are answering consumers’ need for the perfect night’s rest by turning to technology, sound and space innovations.