Rebranding breathes new life into eco-health pantry Wholesome
Wholesome, Australia

Rebranding breathes new life into eco-health pantry Wholesome

Wholesome, the Australian online eco-health pantry committed to providing nourishing and planet-friendly products for everyone, has undergone a comprehensive rebranding led by Australia-based design studio Universal Favourite.

Wholesome, Australia
Wholesome, Australia
Wholesome, Australia
Wholesome, Australia

Australia – Wholesome, the online eco-health pantry committed to providing nourishing and planet-friendly products for everyone, has undergone a comprehensive rebranding led by Australia-based design studio Universal Favourite. Focused on mirroring the innovation of its direct-to-consumer (DTC) offerings, the brand overhaul aims to uphold the high visual standards of the products that Wholesome stocks.

Fundamentally, the brand embodies the belief that doing the right thing shouldn’t come at an extra cost, which is why its curated selection of top-tier, eco-health products are sold at wholesale prices. This fosters a community that contributes positively to individuals, society and the planet, values that the design studio highlights through its visual storytelling and its straightforward, purposeful tone of voice. Through the rebranding, Wholesome aims to establish itself at the forefront of Food Delivery Futures.

Amid the surge in online grocery services during the pandemic, Wholesome addresses the overwhelming range of choices and challenges of health and sustainability with a pioneering concept – eco-health. Universal Favourite stretched this concept to create the idea of The Wholesome Movement that could unite people to make better choices collectively. The rebranding features a visually engaging and educational approach, incorporating hand-drawn illustrations to communicate warmth and the brand’s core values effectively, implementing strategies we reveal in Vibrant Veganism.

Strategic opportunity

Amid greenwashing and healthwashing, consumers find themselves in a choice paralysis. In order to stand out in a saturated marketplace, businesses must adopt simple, bold and unique branding – typefaces, logos, mottos and brand narratives – in order to capture consumer attention

Discover More Signals & Stats
Stella McCartney debuts plant-based feathers at Paris Fashion Week

Signals & Stats

Stella McCartney debuts plant-based feathers at Paris Fashion Week

At Paris Fashion Week, Stella McCartney unveiled a striking alternative to bird feathers: plant-based Fevvers.
Stella McCartney : Fevvers : Feathers
Pedestrians are walking faster and lingering less in public spaces

Signals & Stats

Pedestrians are walking faster and lingering less in public spaces

Pedestrians in American cities are moving faster and spending less time lingering in public spaces, according to a new study from MIT’s Senseable C...
MIT : Wellness : Design
Stat: Taylor Swift’s new album movie breaks US box office

Signals & Stats

Stat: Taylor Swift’s new album movie breaks US box office

Taylor Swift’s latest project, The Official Release Party of a Showgirl, turned a listening event into a box office hit, earning £24.6m ($33m, €28....
Pop Culture : Advertising : Media
Chanel’s le19M brings Parisian craftsmanship to Tokyo

Signals & Stats

Chanel’s le19M brings Parisian craftsmanship to Tokyo

Chanel’s le19M has landed in Tokyo with La Galerie du 19M Tokyo, an exhibition that unites Parisian artisans and Japanese craftspeople in a celebra...
Luxury : Fashion : Design
Healf 2025 explores the future of wellness, longevity and human potential

Signals & Stats

Healf 2025 explores the future of wellness, longevity and human potential

Held at London’s 180 Studios from 3–5 October, Healf 2025 brought together the leading voices in health and science to explore the future of w...
Global Events : Health And Fitness : Men's Health
Stat: Cognitive difficulties rising sharply among young American adults

Signals & Stats

Stat: Cognitive difficulties rising sharply among young American adults

A new study published in Neurology reveals a significant increase in self-reported cognitive difficulties among US adults, particularly those under...
Health : Wellness : US Market
Future Château launches mid-strength wines at Selfridges

Signals & Stats

Future Château launches mid-strength wines at Selfridges

Future Château, the new wine brand from author Tom Benn, is launching at Selfridges in October 2025 with a debut range of premium 5% ABV wines desi...
Drinks : Retail : Food
OpenArea reframes nature as cultural canvas with new London festival

Signals & Stats

OpenArea reframes nature as cultural canvas with new London festival

OpenArea, the brainchild of cultural strategist Ollie Olanipekun, transformed Camley Street Nature Reserve in King’s Cross into a vibrant hub of ar...
Nature : Food : Design
Stat: Americans push back against tipflation

Signals & Stats

Stat: Americans push back against tipflation

Tipping fatigue is intensifying across the US, with 65% of consumers saying they are tired of tipping – up from 53% in 2023, according to Popmenu’s...
Retail : US Market : Hospitality
Lancôme opens luxury retreat space and cafe in Doha airport

Signals & Stats

Lancôme opens luxury retreat space and cafe in Doha airport

Lancôme has unveiled Café de la Rose inside Doha’s Hamad International Airport, its first travel retail café and only the second globally.
Retail : Beauty : Travel
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN