Daily Signals 02.10.2023

Signals

Bottega Veneta unveils wooden and spaceship-inspired store in Paris, the unexpected impact of Ozempic on alcohol sales and why Halloween spending is set to reach new high.

Spaceship meets Italian modernism in Bottega Veneta’s redesigned Paris store

Bottega Veneta, Avenue Montaigne, France
Bottega Veneta, Avenue Montaigne, France
Bottega Veneta, Avenue Montaigne, France

France – Luxury fashion house Bottega Veneta has built a futuristic, walnut-walled boutique at 12 Avenue Montaigne in Paris.

Wood, leather and glass textures cover the floors and walls of the store, mixing the traditional craftsmanship of luxury with creative director Matthieu Blazy’s contemporary vision for the future.

Tetris-like walnut fixtures reference the brand’s signature Intrecciato woven leather technique, while the brass hooks and handles interspersed throughout the space are reminiscent of the brand’s best-selling Drop earrings.

Blazy collaborated with Venetian glass artist Ritsue Mishima and Italian furniture designer Mario Bellini to create one-of-a-kind furnishings for the space and described the new boutique as ‘between an Italian modernist, domestic interior and the futuristic essence of a spaceship’.

Open to the public, the boutique offers slouching sofas upholstered in Bottega Veneta leather for a shopping break and is fully stocked with Bottega Veneta’s autumn 2023 collection. There is also an in-store personalisation service for select leather goods.

Intimate, stylish and a fitting homage to the brand’s rich design legacy, Bottega Veneta’s 12 Avenue Montaigne boutique is the perfect example of Luxury Brands Recrafting Heritage In-Store.

Strategic opportunity

Let your online store focus on fulfilling sales and redesign your physical retail spaces to visually reflect your brand’s craftsmanship, ethos and heritage. This will help to create an established brand identity and foster a sense of community and customer loyalty

Ganni and Modern Synthesis create a handbag out of bacterial leather

Ganni Bou Bag in Modern Synthesis material, Denmark Ganni Bou Bag in Modern Synthesis material, Denmark
Ganni Bou Bag in Modern Synthesis material, Denmark Ganni Bou Bag in Modern Synthesis material, Denmark

UK – At the 2023 London Design Festival (LDF), Danish designer Ganni unveiled a one-off edition of its Bou bag made from a bacterial leather alternative.

Unveiled during LDF’s Material Matters 2023 event, the bacterial leather material was made by London biotech company Modern Synthesis using a process developed by CEO Jen Keane during her degree course at Central Saint Martins. Modern Synthesis grows bacteria over a framework of threads by feeding it agricultural waste. The microbes then convert sugar found in the waste into nanocellulose, a finer form of the cellulose fibres found in cotton and eight times as strong as stainless steel relative to its weight.

The resulting fibres create a material that drapes in a similar way to cowhide, but has the potential to generate up to 65 times fewer greenhouse gas emissions than real leather and doesn’t require the use of plastic coating for durability. The bag’s lining, however, does contain plastic microfibres, although the two brands are working together to create a 100% cellulose-based version of the Bou bag in the future.

‘Collaborating with Ganni on the Bou bag has allowed us to showcase the viability of bacterial cellulose-based materials in real-world applications,’ Keane told Dezeen. ‘These one-off showcase pieces are pivotal in evaluating a material’s workability and appeal to both designers and consumers – which paves the way for its eventual integration into everyday fashion.’

Ganni and Modern Synthesis hope to make the handbag commercially available by 2025.

Read our full rundown of the London Design Festival on LS:N Global now, including key takeaways from the Material Matters event.

Strategic opportunity

Identify where unsustainable materials such as leather are used in your industry and begin experimenting with alternatives. Explore partnerships with companies like Modern Synthesis to incorporate sustainable and eco-friendly materials into your product lines

Stat: Weight loss drugs such as Ozempic threaten alcohol sales

US – The alcohol industry is confronting an unexpected threat – GLP-1 weight loss drugs. Eli Lilly & Co’s Mounjaro and Novo Nordisk’s Ozempic and Wegovy have gained popularity for their ability to help people shed pounds, not only curbing food cravings but also dampening the appeal of addictive substances like alcohol.

As reported by Bloomberg, Morgan Stanley’s AlphaWise research unit found that people consumed 62% less alcohol while taking weight loss drugs. Among those consuming less, 22% said they stopped drinking alcohol entirely. By 2025, the firm estimates an overall 1.8% reduction in alcohol consumption from weight loss drugs – potentially costing the alcohol industry £2.8bn ($3.5bn, €3.3bn) in sales in the US.

As the number of people using obesity drugs is expected to grow significantly – the same study suggests 24m people in the US will be taking GLP-1 weight loss drugs by 2033 – alcohol companies must innovate, focusing on low-alcohol and premium options to cater for health-conscious consumers. In Sober Bars, we analyse how innovators are already investing in this area by opening safe spaces for sober and sober-curious consumers.

Sippers, UK

Strategic opportunity

Drinks companies should consider investing in low-alcohol and premium beverage options to cater for health-conscious consumers who may be reducing their alcohol consumption. As explored in No-lo Taste Lifts, how can flavour make sober drinks more exciting?

Stat: Halloween spending to reach new heights despite cost of living crisis

The Occult by DEATH TO STOCK® (DTS), New Zealand The Occult by DEATH TO STOCK® (DTS), New Zealand

US – American households may be suffering from inflation, but they are willing to splurge on holidays like Halloween nonetheless. A new survey reveals that a record number of people (73%) will participate in Halloween-related activities this year, up from 69% in 2022.

After a pandemic-induced slowdown, the Halloween craze is back in full swing, according to the National Retail Federation’s annual survey, which polled about 8,000 Americans on their holiday plans. Total spending on Halloween is expected to reach a record £10bn ($12.2bn, €11.5bn) nationwide, exceeding last year’s record of £8.6bn ($10.6bn, €10bn). As in previous years, top activities include handing out confectionery (68%), home decorating (53%) and dressing up (50%). This year, however, more consumers are planning to throw or attend parties (32%) or participate in trick-or-treating (28%).

The paradox between inflation struggles and record-breaking spending on superficial fun shows the deep cognitive dissonance consumers are feeling, and the need to alleviate chronic anxiety and frustration with some light-hearted enjoyment.

Strategic opportunity

Despite having tighter budgets, consumers want to splash out on fun. Bear that in mind in your marketing strategy – being a cost of living ally isn’t just about austerity and gloom, but also about learning how to spark joy in our daily lives

Previous Daily Signals Articles
Porsche taps into the kidult economy

Daily Signals

Porsche taps into the kidult economy

Porsche is accelerating into the collectable art economy with a collaboration that merges automotive heritage and pop culture.
Mobility : Design : Pop Culture & Media
Maison Margiela Residences unveiled in Dubai

Daily Signals

Maison Margiela Residences unveiled in Dubai

Parisian fashion house Maison Margiela is extending its avant-garde design language into residential living, choosing Dubai’s Palm Jumeirah for its...
Luxury : Design : Architecture
Stat: High earners no longer feel rich as UK wealth perceptions shift

Daily Signals

Stat: High earners no longer feel rich as UK wealth perceptions shift

According to a new wealth survey by Times Money and YouGov, just 21% of Britons earning more than £125,000 ($164,5000, €142,085) a year consid...
Wealth : Society : Statistic
Johnnie Walker rewrites Keep Walking for the individualist age

Daily Signals

Johnnie Walker rewrites Keep Walking for the individualist age

Diageo-owned whisky brand Johnnie Walker is updating its iconic Keep Walking platform to focus on personal expression over collective milestones, r...
Drink : Design : Branding
Dubai opens first restaurant led by an AI chef

Daily Signals

Dubai opens first restaurant led by an AI chef

Woohoo is Dubai’s latest restaurant opening, where the menu is created by an AI system rather than a traditional chef. The concept emerged after re...
Technology : Food : Hospitality
Stat: UK study reveals a generation of young boys feel unseen

Daily Signals

Stat: UK study reveals a generation of young boys feel unseen

Male Allies UK has unveiled a stark snapshot of how boys across Britain are navigating identity, belonging and uncertainty. 
Society : Masculinity : Manosphere
Ricola launches herbal-scented scarves for flu season

Daily Signals

Ricola launches herbal-scented scarves for flu season

Ricola, the Swiss herbal wellness manufacturer known for its cough sweets, has launched a limited-edition scented scarf collection that transforms ...
Fashion : Advertising : Health & Wellness
Ikea rebuilds its smart home range around accessibility

Daily Signals

Ikea rebuilds its smart home range around accessibility

Ikea is accelerating its smart home ambitions with the launch of 21 new Matter-compatible products – a line-up spanning lighting, sensors and contr...
Design : Home & Family : Technology
Stat: Gen Z and Gen Alpha to dominate future fashion spending

Daily Signals

Stat: Gen Z and Gen Alpha to dominate future fashion spending

A new US report from Boston Consulting Group (BCG) highlights a major power shift in fashion consumption, as Gen Z and Gen Alpha emerge as the indu...
Retail : Fashion : Statistic
Global Wellness Summit 2025: Dubai positions itself as the new epicentre of global wellness innovation

Daily Signals

Global Wellness Summit 2025: Dubai positions itself as the new epicentre of global wellness innovation

As the 19th Global Wellness Summit opened in Dubai, the city used its host-stage moment to reinforce why the Middle East is fast becoming a global ...
Global Wellness Summit : Health : Wellness
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN