China – L’Oréal Travel Retail Asia Pacific and China Duty Free Group (CDFG) have come together to introduce the Prada Beauty Paradoxe pop-up store at Hainan’s CDFG Haikou International Duty-Free Mall. This marks the second Paradoxe animation in Haikou after the initial launch in November 2022. The pop-up store reflects Prada’s signature aesthetic, featuring the iconic triangle logo and a black and white chequered floor.
The Prada Paradoxe fragrance celebrates the multi-faceted nature of the ever-evolving Prada woman, encapsulated in an avant-garde triangular bottle. The fragrance incorporates three key ingredients: Neroli bud, Ambrofix and Serenolide. Visitors can experience interactive elements, such as a puzzle game and an AR experience zone, providing a unique and innovative shopping experience. The pop-up also showcases the full range of Prada fragrances, including the Les Infusions collection, and is a great example of How Travel Retail is Evolving.
Strategic opportunity
The Chinese travel market is making a strong comeback post-lockdown and businesses should prioritise capturing these consumers by building strong brand experiences and incorporating intelligent technology to enhance in-store journeys