Italy – Edgy fashion line GCDS (Giuliano Calza Design Studio) has taken a step towards greater inclusivity with three models of high heels now available as unisex products in EU sizes 36 to 46. Each shoe features a mouth heel and teeth as part of the brand’s signature Morso range. The extended sizing makes the footwear accessible to various consumers with larger foot sizes, from trans women to artists, drag performers, non-binary individuals and men.
‘With this project, a little dream comes true,’ said GCDS founder Giuliano Calza in a press release. 'Every time I create something that special, like the Morso heel we made that has now become so iconic for the brand, I think of my friends. Finally, I have the opportunity to make such accessories versatile and available to everyone.’
We previously highlighted how Gen Z are behind the surge in demand for gender-fluid fashion. We will soon cover the fashion initiatives and innovators attempting to make the market more inclusive to all genders, disabilities and beliefs. Look out for this in our Identities series.
Strategic opportunity
To stay relevant to Gen Z consumers, players in the fashion industry must rethink their approach to sizing and explore new fluid options, from shoes to jewellery and all female-coded accessories now unavailable to a growing number of consumers who aren’t cis women