News
22 : 03 : 23

UK – Award-winning British entertainment channel Dave and UKTV Creative have brought in branding agency Output to create a brand identity that captures the essence of the channel. Dave has long been a hallmark of British tv, offering comedy hits from the UK’s favourite stars, and is known for being the first broadcast disruptor. But the channel has evolved past its television roots and its branding no longer reflects its current tone.

Having successfully produced cross-platform brand systems before, Output’s direction aligns with the channel’s popular original podcasts and YouTube commissions, reflecting its new content and appealing to new audiences. Inspired by Dave’s brand belief that ‘humour is a damn good antidote to the awkward mess that is modern life’, the rebranding celebrates the mundanity of everyday life, using quotidian visual cues like a popping toaster or an office printer.

The new branding system reflects how the business aims to encourage new behaviours, celebrating the loose rules and co-creation that subverts the conventions of linear tv. In our Local TV Market, we track entertainment disrupters on a global scale, identifying key regional alternatives to streaming giants.

Global – Swiss International Air Lines has unveiled the new look of its long-haul cabins that will be introduced in its fleet of Airbus A330 by the end of 2025. According to the airline, its biggest product redesign to date aims to create a brand experience that showcases a warm, minimalist style.

The new first-class cabins will feature natural oak doors, burgundy interiors, soft lighting and a large bed for a serene flight experience. The business-class seats will offer heating and cooling features while the premium economy cabin will have more spacious seating with a hard shell for privacy. Economy cabins will also be fitted with ergonomic seats and a larger inflight entertainment screen.

Such enhancements in the airline sector come at a time when consumers are looking for a calm travel experience in the post-pandemic world. We evaluated this trend in our report looking at how airports are bringing humanity back into travel by focusing on pre-departure wellness and prioritising human-centric experiences.

UK/Japan – After interviewing 65 artificial intelligence (AI) experts, Oxford Internet Institute and Ochanomizu University researchers have predicted that robotics and AI will automate 39% of everyday household tasks within the next decade. Robots won’t be taking over all kinds of chores completely, however.

Some 60% of the time spent grocery shopping could be saved through automation, while 40–50% of the time spent household cleaning, washing dishes and laundry could also be cut. Caring for children, pets or older adults remains a challenge for robots, with only 20–35% automation predicted.

In our Home and Family series, we forecast how tech will affect households’ futures. As women still bear the burden of most domestic tasks, automation will change our daily habits and prompt a rethink of gender roles. But access to robots and this additional free time will remain reserved for those who can afford it.