UK – Katchin is a new global marketplace that sells watches and jewellery, and offers curated content to consumers who want a deeper understanding of luxury accessories and brands.
The e-commerce platform will feature brand origin stories, an evolving range of style edits, inspiration, how-to and gift guides. Built by marketplace technology company Mirakl and backed by the Fossil Group, Katchin was launched in the UK with more than 70 up-and-coming brands and well-known designers, including Emporio Armani, Michael Kors, Issey Miyake, as well as jewellery and watch specialists Otazu, Ania Haie, Rotary and Festina.
According to Katchin, the jewellery and watch market in Western Europe is expected to grow by 5–7% in 2023, representing about £11.5bn (€13bn, $14bn) in consumer spending. Luxury brands must rethink traditional barriers to entry to appeal to new consumers. We’ve seen how watch brands are putting effort into democratising and gender-neutralising their products to entice non-traditional and especially younger consumers.
Meet your consumers where they feel most comfortable even if that is an unconventional space for your business to be.