Unlike a typical online store, the mood-led platform offers wellness products across homeware, tech, beauty, fashion and lifestyle, alongside live therapeutic experiences like sound healing or breath work.
Mirroring Woo’s visual identity, the e-shop is colourful and visually stimulating, and gives online shopping a Gen Z spin. Alongside standard shopping filters, shoppers can browse categories curated based on moods, like ‘main character’, ‘horny’, ‘reset’ or ‘trippy’. ‘The mix of product – from dildos to skincare to sneakers and psychedelics – is a mix of categories unique to Woo. ‘With the marketplace model mixed with our editorial content, we have the opportunity to re-invent categories for our Gen Z audience,’ explains Robyn Chalet, head of the Woo Marketplace.
Youth’s radical vision of wellbeing is making waves. New user interfaces are emerging, from Planet Woo’s shopping to next-gen mental health hubs – a topic we’ll cover on LS:N Global in our upcoming Gen Z Digital Wellness Market.
Be real when speaking to Generation Z. A brand that feels human, showing vulnerability and self-awareness will resonate with them more than perfectionism and embellished truths