Italy – Interior specialist Cleaf has collaborated with Portuguese architects Campos Costa Arquitetos on Cleaf Club – a project intended to emphasise the importance of nightclubs as epicentres of youth and contemporary culture.
Cleaf has redesigned the features and spaces of classic nightclub interiors – such as the dance floor, bar, lounge and bathrooms – with new materials and finishes from its interiors range. The result is a stripped-back, aesthetics-first interior. The bar, for example, will be made with wood-effect materials that subvert tradition, while the lounge will feature fabrics that amplify the feeling of relaxation. The spaces can be viewed at Cleaf’s stand-installation at Salone Del Mobile Milano or the company’s corporate showroom in Lissone, which has been transformed into an entire club experience.
Here, Cleaf is considering the visually driven minds of young people by placing emphasis on the aesthetic cues in destinations such as nightclubs – spaces that have previously obtained little design innovation. We further explore how brands and businesses are re-imagining the nightlife industry in our dedicated Market.
Strategic opportunity
Hospitality and retail spaces are becoming hangout hubs for young people. Consider how to elevate the design of these spaces through colour, material and finish (CMF) innovation that appeals to aesthetic elitists