The Polo Ralph Lauren Exclusively for Morehouse and Spelman Colleges Collection, US
The Polo Ralph Lauren Exclusively for Morehouse and Spelman Colleges Collection, US
The Polo Ralph Lauren Exclusively for Morehouse and Spelman Colleges Collection, US
New York – American fashion brand Ralph Lauren is updating its signature preppy style through a collaboration with Morehouse and Spelman Colleges, two historically Black colleges and universities (HBCUs).
Broadening the scope of its American collegiate style, the fashion house has launched a limited-edition capsule collection inspired by the two schools’ heritage and traditions. Spearheaded by Morehouse and Spelman alumni who work for Ralph Lauren, the project also marks the first time the company has created a campaign starring an all-Black ensemble, including the photographer, creative director, cinematographer and models. As well as being available in selected stores, the collection will be on sale at Morehouse College and Spelman College campus bookstores.
For a company whose historically white image has long pushed a vision of the American Dream, the collaboration marks Ralph Lauren's desire to diversify its scope, in the vein of Heritage Refashioned. ‘It’s so much more than a portrayal of a collegiate design sensibility. It’s about sharing a more complete and authentic portrait of American style and of the American dream,’ explains Lauren.
Strategic opportunity
It's now vital to include the voices of those from marginalised communities when developing every aspect of marketing, going beyond diverse model recruitment
