Need to Know
22 : 03 : 22

Russia – Amid a rapid increase of media censorship, particularly relating to the Russian invasion of Ukraine, international non-profit Reporters Without Borders has launched an initiative to cut through misinformation. The Truth Wins gives people access to censored articles and independent information by prominent journalists from Russia and Turkey by prompting people to type national lottery numbers into Twitter, in turn unlocking access to difficult-to-reach content.

By using these ever-changing numbers, the system moves faster than state censors, while also ensuring blockchain networks protect the archived content. Created with digital studio Hyperinteractive and ad agency DDB Germany, the project aims to raise awareness of the ongoing impact of government-mandated media. ‘More than ever, we need to fight for the right to seek and share information online,’ says Christian Mihr, executive director of Reporters Without Borders. ‘Civil society, governments and tech platforms all share responsibility for guaranteeing this right.’

While we’ve been tracking the rise of Veritas Media since 2017, the initiative shows the ongoing need for public-facing organisations to take greater responsibility for how global conflict is reported.

London – Natural fragrance company Altra is striving to build ‘pro-future’ perfume, a term the company has trademarked to reflect its sustainability goals and regenerative ambitions.

The company’s debut collection comprises five genderless scents made entirely from natural materials that are vegan and cruelty-free. To meet the company’s sustainability goals, all perfumes come in glass bottles that are infinitely recyclable, and fragrance refills are packaged in recyclable aluminium that comes in a compostable bio-plastic pouch. Furthermore, the company entirely avoids single-use plastic and sources all of its natural ingredients from ethical and responsible suppliers, many of whom practise regenerative agriculture.

By tapping into bio-design and placing a premium on transparency and sustainability, Altra is joining companies like Geltor that are paving new paths for luxury fragrance rooted in nature, healing and science.

Contrary to widespread assumptions, recent research by Oxford and Cambridge Universities suggests that some children may have benefitted from periods of isolation. In fact, one in every three children in England reported feeling happier during the first national lockdown.

Although the media's primary narrative about children's wellbeing during the pandemic has been negative – driving fears that isolation has stunted personal growth and social skills – it appears that a significant proportion of young people may have benefitted from a more simple way of life. For respondents who indicated feeling happier, being less lonely, avoiding bullying, and getting more sleep and exercise were the top contributing factors for greater wellbeing, implying that these issues must be addressed by both institutions and brands.

This research suggests that, when confronted with extraordinary obstacles, children and adolescents are turning to Resilience Culture to help them make the best of bad circumstances.