The fragrance company building ‘pro-future’ perfume

London – Natural fragrance company Altra is striving to build ‘pro-future’ perfume, a term the company has trademarked to reflect its sustainability goals and regenerative ambitions.

The company’s debut collection comprises five genderless scents made entirely from natural materials that are vegan and cruelty-free. To meet the company’s sustainability goals, all perfumes come in glass bottles that are infinitely recyclable, and fragrance refills are packaged in recyclable aluminium that comes in a compostable bio-plastic pouch. Furthermore, the company entirely avoids single-use plastic and sources all of its natural ingredients from ethical and responsible suppliers, many of whom practise regenerative agriculture.

By tapping into bio-design and placing a premium on transparency and sustainability, Altra is joining companies like Geltor that are paving new paths for luxury fragrance rooted in nature, healing and science.