Need to Know
01 : 12 : 21

UK – The latest campaign from re-usable bottle and container company Chilly's spotlights a future of daily routines devoid of single-use plastics. Glancing ahead to 2025, the brand’s A Reusable Way of Living ad proposes moments where party-goers drink cocktails from re-usable cups and people collect takeaways using their own containers.

Filmed across northwest England, the campaign takes prosaic moments linked to British identity as its starting point, with scenes depicting a lively football match and a hen party where re-usable bottles are rife. By taking a hyper-local approach and aligning Chilly’s re-usable products with such everyday experiences, the campaign proposes that using such bottles and containers will become second nature for all.

Countering the narrative that sustainability is a luxury privilege, the campaign advocates the widespread adoption of re-usable products. ‘Cafes, pubs, food delivery services, you name it. It’s time for us all to take responsibility and work together to eliminate single-use plastics for good,’ explains Chilly’s co-founder James Butterfield.

UK and France – Targeting sartorial city-dwellers, the Concept-E RS Burberry edition is a near-silent electric bike that seeks to reposition motorcycles as a fashion accessory. A collaboration between luxury label Burberry and French motorcycle manufacturer DAB Motors, the bike features bespoke logo bodywork, a hand-stitched Burberry monogram saddle and customisable handlebars.

To grab the attention of modern urbanites, DAB is promoting the bike's eco-credentials. The limited-edition bike has a motor that leaves no smell or emissions in the air. It is also built using localised production, meaning the vehicle generates less waste and has a lower carbon footprint than traditional motorcycle manufacturing.

While luxury brands have long experimented with activations outside of their conventional product offerings, the electric vehicle sector brings fresh opportunities. The Concept-E RS Burberry motorcycle also reflects a growing interest in motorcycles among younger, lifestyle-driven audiences. ‘I wanted to present the motorcycle as a true fashionable device capable of generating desire and expressing identity,’ says Simon Dabadie, CEO and founder of DAB Motors.

A report by Africa No Filter, which polled 4,500 young people across nine African countries, found that a majority (68%) are keen to travel more within the continent. The majority of respondents also felt positive about being identified as African and expressed appreciation of their home region.

Breaking the results down nationally, more than half of South Africans (56%) said they had travelled to at least one country in the continent, followed by East Africans (35%), West Africans (33%) and North Africans (22%.) ‘Youth in Africa are interested in knowing more about other African countries through travel and the main barrier is their perception that travel is expensive. Safety and being unwelcome are of less concern,’ says the report.

As we explore in our Black Travel Market, travel among the African diaspora has been on the rise in recent months as Black communities seek to examine their selfhood. Now, this behaviour is also being displayed in African countries.