News 30.03.2021

Need to Know

An exhibition via a food delivery service, a recycling programme for hair extensions and why young consumers are foregoing deodorant during lockdowns.

An art exhibition within a food delivery app

Exhibition preview by Wolt and The Zuzeum Art Centre, Riga

Latvia – The Zuzeum Art Centre is taking an unconventional approach to presenting its latest exhibition, which is being hosted within food delivery app Wolt.

Structured as a restaurant menu, the Zuzeum Art Preview invites visitors to view works of art that will later be on show when lockdown restrictions are lifted. Featuring as a selection of Appetisers, Entrées and Desserts, these ‘dishes’ represent various artworks that will be featured at the Zuzeum Art Centre. Each visitor can add their favourite artists and artwork to their basket, before adding ‘cutlery’ – or an open date exhibition ticket – to their order.

Wolt’s couriers then deliver these tickets, along with personalised guides and additional recommendations, to future exhibition visitors. Grisha Sorokin, creative director at Little Good Agency, the company which conceptualised the project, said: ‘Sometimes, during these difficult times, Wolt becomes a source of procrastination, and using it as an educational and inspirational channel is an exciting opportunity.’

This creative initiative provides an example of the ways that brands from different sectors can collaborate to benefit each other during the inter-Covid period.

This recycling programme cuts hair extension waste

Hair recycling by Milk + Blush, US Hair recycling by Milk + Blush, US
Hair recycling by Milk + Blush, US Hair recycling by Milk + Blush, US

US – Hair extensions supplier Milk + Blush is launching a hair recycling programme to reduce the wastefulness of its current practices.

As part of its efforts to be a greener supplier of hair extensions, the brand is partnering with eco-charity Matter of Trust to take part in its Clean Wave Programme. While much of the brand’s used hair fibres are usually sent to landfill sites, in this initiative the products will be recycled instead and used to absorb oil and clean drains.

To take part in this initiative, customers can post their hair extensions back to Milk + Blush, who will then donate the hair to the Clean Wave Programme. Along with surplus hair from salons, fur from pet groomers and fleece from farmers, the charity will create hair mats to trap unwanted debris in water.

Demonstrating the impact of Whole-system Thinking, the programme shows how Milk + Blush is taking responsibility for the entire lifecycle of its hair extensions, and empowering its consumers to consciously discard its products.

Dimpact is a carbon calculator for streaming services

Carbon footprint tracker by Dimpact Carbon footprint tracker by Dimpact

Bristol – Computer science researchers at the University of Bristol have created an online tool to track and understand the carbon impacts associated with digital media.

Aimed at encouraging streaming services to become more sustainable, Dimpact is a pioneering web app that helps the digital media industry map and manage its carbon impacts. The service, which is already being used by companies including the BBC, Sky, ITV and Netflix, enables users to assess the impact of digital video streaming, publishing and advertising services.

‘The Dimpact tool presents a really clear picture of how our shows get all the way to viewers, and maps out for us the carbon footprint of our content,’ says Tim Davis, principal architect EA at ITV. While the tool is now being used for reporting purposes, the aim is to develop its ability to model different scenarios and enable technology teams to reduce overall emissions.

Digital services and streaming are under increasing pressure to take responsibility for their carbon emissions as the trend for Low-impact Interfaces moves beyond the user experience.

Stat: Deodorant usage declines among young consumers

By Humankind, US By Humankind, US

While sales of hygiene products like soap have grown in the past year, deodorant sales have declined, particularly among young consumers.

According to research by Mintel, about three in 10 deodorant users in the UK have applied it less frequently since the beginning of the pandemic. This behaviour is especially apparent among Gen Z, with 45% of this demographic applying it less frequently, along with 40% of Millennials.

‘Consumers spending more time at home, and exercise routines split across the day, have meant it is easier to jump in the shower to wash as opposed to using a deodorant,' explains Emilia Greenslade, OTC and personal care analyst at Mintel. Concern over chemical compounds in deodorant and sustainability issues relating to product packaging are also contributing to this change in mindset.

To make the category more sustainable, personal care brands have an opportunity to embrace eco-friendly packaging and Refined Refillables.

Previous News Articles
Ad uses dark humour to campaign against pension funds investing in fossil fuels

News

Ad uses dark humour to campaign against pension funds investing in fossil fuels

Academy Award-winning actress Olivia Colman has taken on the role of Oblivia Coalmine, a latex-clad oil executive, in a campaign video by Make My M...
Sustainability : Media : Pop Culture
One Good Thing introduces wrapper-free snack bars with edible coating

News

One Good Thing introduces wrapper-free snack bars with edible coating

Sustainable food and drink start-up One Good Thing (OGT) is making waves with its innovative approach to snack packaging.
Sustainability : Food & Drink : Alternative Packaging
Foresight Friday: Marta Indeka, senior foresight analyst

News

Foresight Friday: Marta Indeka, senior foresight analyst

Every Friday, The Future Laboratory team offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, s...
Foresight
Stat: Young consumers are being scammed by ‘dupe’ products on social media

News

Stat: Young consumers are being scammed by ‘dupe’ products on social media

A Trustpilot study of 1,000 US Gen Z and Millennial adult social media users has found that 49% of consumers were scammed following the purchase of...
Fashion : Retail : Ecommerce
LS:N Global’s latest report Future Five unpacks topics of tomorrow

News

LS:N Global’s latest report Future Five unpacks topics of tomorrow

The Future Laboratory’s trends intelligence and foresight platform LS:N Global has launched its latest report, Future Five 2024, a trend briefing d...
Foresight : Report : Future Five
New hybrid protein blends mycelium with lab-grown meat

News

New hybrid protein blends mycelium with lab-grown meat

Mushrooms are commonly used as a meat alternative in vegetarian recipes and now cellular agriculture start-up CellX is taking this idea further, in...
Food : Drink : Meat
Vogue Business hosts first ever Fashion Futures event

News

Vogue Business hosts first ever Fashion Futures event

The inaugural Vogue Business Fashion Futures event, held at The Design Museum in London on 28 November, brought together brand executives, start-up...
Fashion : Vogue : Vogue Business
Stat: Bumble forecasts value-based dating and emotional intimacy in 2024

News

Stat: Bumble forecasts value-based dating and emotional intimacy in 2024

Dating app Bumble is gearing up for 2024 with fresh insights into evolving dating trends.
Youth : Society : Pop Culture
Project Yellow Canteen uses yellow paint to repel flies

News

Project Yellow Canteen uses yellow paint to repel flies

If colour in living spaces can positively affect mental health, Project Yellow Canteen in Indonesia shows that savvy use of colour can improve phys...
Design : Health : Youth
Thai spa launches Blue Zone-inspired longevity retreat

News

Thai spa launches Blue Zone-inspired longevity retreat

Kamalaya, a holistic spa and wellness sanctuary on Koh Samui in Thailand, is launching a Blue Zone group wellness retreat for guests to discover th...
Travel : Hospitality : Longevity
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more