Global – The social media platform has launched an initiative titled Good Ideas Deserved to be Found to support small and medium enterprises (SMEs) during the inter-Covid period.
To showcase the new venture, Facebook has released a short created by design agency Droga5 and narrated by Grace Jones. Within this scheme, the social media site will be simplifying Ads Manager to make digital marketing an easier process. The platform will also create updated resources to educate small business owners on how personalised ads work. As a way to increase SME’s profit margins, Facebook will waive checkout fees for any firms selling directly through the site.
Within social commerce platforms, SMEs are competing with big brands who often overshadow them with their large reach. As the pandemic has only heightened this issue, Facebook’s initiative seeks to offer aid to these organisations. ‘We will continue to make sure small businesses have a voice to reach customers, and make sure their good ideas are found,’ reads a statement from Facebook
As the market for social commerce becomes increasingly competitive and in-platform features continue to transform how consumers shop online, initiatives to uplift small businesses is becoming more important.
