Daily Signals 28.01.2021

Signals

Benloch Ranch offers post-city luxury eco-living, American Airlines launches a wine club and US citizens are concerned about false information.

An eco-community for elevated living in Utah

Benloch Ranch, Utah
Benloch Ranch, Utah
Benloch Ranch, Utah

Utah, US – Benloch Ranch, a new housing community in the Wasatch and Uinta Mountains, is built around minimalism and practicality.

Designed to offer luxury living in a near-wilderness, the houses sit easily in the natural environment, prioritising fluid outdoor living spaces. Featuring over 900 acres of open space, Benloch Ranch's expansive land provides residents with trail walks, skiing and golf, among other outdoor activities. A community retail centre and grocery store, as well as restaurants and bars, are accessible in nearby Park City.

To bolster the Ranch's eco-credentials, its developers are planting native plant species, sourcing sustainable materials and reducing noise pollution to protect the health and safety of native wildlife species. Developer Jamie Mackay explains: ‘We have adopted a high level of sustainability standards including protection policies surrounding wildlife preservation, conservation of vegetation and water quality protection.’

This new development is providing a level of luxury living tied to outdoor activities and the preservation of nature, reflecting the wider shift towards rural living as a luxury.

Inigo’s modern take on historical home selling

Inigo estate agency, UK Inigo estate agency, UK
Inigo estate agency, UK Inigo estate agency, UK

UK – New estate agency Inigo specialises in giving historical context to Georgian, Victorian and Edwardian homes being sold across Britain.

Launched by estate agency The Modern House, this sister broker will target prospective buyers of period style homes in rural and urban areas. As part of the selling experience, Inigo aims to set itself apart by offering in-depth historical explorations about each house, uncovering aspects like the home’s architectural style and facts about previous home-owners. Listings will also be supported by magazine-quality imagery.

‘Inigo is a logical extension to what we’re already doing [with The Modern House], with shared core values, a strong editorial point of view and a personal approach to service,’ says Matt Gibbard, co-founder of the estate agency. ‘The market for period townhouses and village rectories is well established, but we believe that there’s a requirement for a new estate agency with modern marketing methods and genuine brand integrity.’

From high-end homes to fashion houses, the luxury sector is becoming more transparent about historical legacies. Read more in Heritage Refashioned.

American Airlines’ first-class wine club

Wine Club by American Airlines, US Wine Club by American Airlines, US

US – The airline is launching a luxury wine subscription service to give absent fliers a taste of wines normally enjoyed on board.

Partnering with retailer Vinesse Wines, the Flagship Cellars wine club collates popular bottles of international white and red wines served on board American Airlines’ first-class flights. Customer can shop from a selection chosen by the airline’s sommelier Bobby Stuckey, sign up to a monthly subscription or build their own customised boxes.

The airline is using the venture to sell high levels of leftover wine not being used on its flights, while keeping consumers engaged with the airline during the travel lull caused by Covid-19.

To tempt existing American Airlines customers to join, each member will be gifted 2,000 AAdvantage miles by the airline, which members can put towards future flights.

‘We created Flagship Cellars to provide more ways for customers to enjoy our wine even if they aren’t flying in one of our premium cabins,’ explains Alison Taylor, chief customer officer at American Airlines.

As Covid-19 pauses the hospitality industry, many businesses in this sector are expanding their offer beyond the temporality of holidays. Read more about this in our macrotrend, Omnilux Lifestyles.

Stat: Misinformation remains a concern for US citizens

US citizens are uneasy about the increase of false information being shared online, particularly when it's posted on social media.

According to a recent poll by Ipsos, more than eight in 10 (83%) Americans are concerned about the spread of false information – with over half (54%) saying that they are 'very concerned'. Some 69% believe that what they’re reading on social media is inaccurate. Many citizens are especially worried about false information in relation to current affairs, with 80% specifically concerned about claims relating to Covid-19 and vaccines.

With fake news and alternative facts gaining ground among some Americans – including false claims about Covid-19 and QAnon – people are seeking media outlets that are trustworthy in order to stay informed about current affairs. For more, see Veritas Media, which explores some of the ways in which organisations are helping people to identify authentic news stories.

Previous Daily Signals Articles
Ulta Beauty opens UB Marketplace to 100 emerging brands

Daily Signals

Ulta Beauty opens UB Marketplace to 100 emerging brands

Ulta Beauty has launched UB Marketplace, a new online platform introducing more than 100 emerging beauty and wellness brands to its website and app...
Beauty : Retail : Ecommerce
Travel platform Curated Spaces is powered by trusted tastemakers

Daily Signals

Travel platform Curated Spaces is powered by trusted tastemakers

Travel start-up Curated Spaces has launched a booking platform that puts personal style, trusted recommendations and curated experiences at the hea...
Travel : Hospitality : Digital
Stat: Gen Z women are shaping a new liberal majority in the US

Daily Signals

Stat: Gen Z women are shaping a new liberal majority in the US

New polling highlights a sharp political gender gap within Gen Z, positioning young women as the most liberal demographic in the US, according to a...
Youth : Politics : Gen Z
Heineken transforms Seoul’s rooftops into social sanctuaries

Daily Signals

Heineken transforms Seoul’s rooftops into social sanctuaries

Heineken is transforming Seoul’s empty rooftops into vibrant social spaces as part of a new campaign combatting urban loneliness and removing barri...
Culture : Drink : Loneliness
Feeling introduces transdermal energy patch to combat daily fatigue

Daily Signals

Feeling introduces transdermal energy patch to combat daily fatigue

Manchester-based wellness brand Feeling has launched a transdermal energy patch designed to address persistent fatigue in individuals who maintain ...
Health : Wellness : Supplements
Stat: Gift cards become inflation-era solution for festive shoppers

Daily Signals

Stat: Gift cards become inflation-era solution for festive shoppers

As inflation continues to put pressure on spending, gift cards are set to dominate this year’s festive period in the US. According to Blackhaw...
Retail : Consumer Spending : Inflation
Yōjō harnesses vagus nerve technology for everyday wellbeing

Daily Signals

Yōjō harnesses vagus nerve technology for everyday wellbeing

Yōjō is a new wellness eco-system using non-invasive vagus nerve stimulation (nVNS), biofeedback and human coaching to help people calm their bodie...
Health : Wellness : Technology
OpenAI launches agentic AI shopping system

Daily Signals

OpenAI launches agentic AI shopping system

ChatGPT users in America can now shop directly within conversations through OpenAI’s new Instant Checkout feature, available to Pro, Plus and Free ...
Technology : Retail : Agentic AI
Stat: The running boom is powering New York’s economy

Daily Signals

Stat: The running boom is powering New York’s economy

Running is proving to be big business for New York, according to the latest Economic Impact Study from New York Road Runners (NYRR).
Sport : Health : Running
Vacheron Constantin’s La Quête du Temps stars in Louvre exhibition

Daily Signals

Vacheron Constantin’s La Quête du Temps stars in Louvre exhibition

Luxury Swiss watchmaker Vacheron Constantin has unveiled La Quête du Temps at the Louvre, a monumental automaton clock to celebrate the brand’s 270...
Luxury : Watches : Retail
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN