Daily Signals 21.10.2020

Signals

Boir tableware prompts inter-Covid intimacy, Royal Lancaster Hotel’s space for mixed-reality broadcasting and managers misjudge success of Covid-19 response.

Social distancing tableware elevates inter-Covid dining

The New Normal collection by Boir Studio, Croatia
The New Normal collection by Boir Studio, Croatia
The New Normal collection by Boir Studio, Croatia

Croatia – Design studio Boir is releasing a conceptual tableware collection for socially distant dining.

Featuring a series of steel and stone objects that enable food to be shared at a safe distance, the New Normal collection aims to prompt intimacy even amid current restrictions. The collection comprises five items, including a bread basket divided by a barrier, and long spoons that enable couples to feed each other from a distance. Stone and sheets of steel provide a design-led approach to the plexiglass barriers that are increasingly featured in dining locations.

‘Despite coronavirus safety rules, our conceptual tableware retains that important social and cultural dimension of dining – sharing,’ explained Ivan Zidar, founder of Boir. ‘Boir’s tableware bridges the gap between intimacy and distance, enabling safe food sharing and simultaneously connecting and separating the served dishes.'

While consumers are rightfully concerned about their health and safety when it comes to sharing food, brands and businesses are innovating to provide intelligent social distancing solutions. For more, explore our Pandemic Dining Market.

MasqueBAR tackles ‘maskne’ with under-mask solution

Shield & Soothe Hydrogel PPE by MasqueBAR Shield & Soothe Hydrogel PPE by MasqueBAR
Shield & Soothe Hydrogel PPE by MasqueBAR Shield & Soothe Hydrogel PPE by MasqueBAR

Global – Skincare brand MasqueBAR's sheet mask innovation is designed to be worn under face masks to soothe those suffering from ‘maskne’.

The Shield & Soothe Hydrogel PPE Facial under mask contains a combination of aloe extract, antioxidants, enzymes and vitamins A and C, to help moisturise the skin during and after mask use. In addition, the mask aims to improve skin structure, promote skin cell regeneration and reduce fine lines and wrinkles.

In response to the increased use of face masks as a form of protection against Covid-19, MasqueBAR is looking to help people experiencing skin issues like breakouts – known as maskne – as a result of mask-wearing. The brand is also donating a number of the sheet masks to frontline workers, with proceeds from its sales going to charity Donate Beauty, which supports healthcare workers during Covid-19.

The pandemic presents opportunities for brands to innovate products that address Covid-19-specific issues. For more on the future of post-pandemic beauty and wellness, read our interview with Michel Brousset, Waldencast CEO and former L’Oréal president of consumer products.

Royal Lancaster Hotel offers mixed-reality events

XR SmartStudio by Royal Lancaster Hotel, UK XR SmartStudio by Royal Lancaster Hotel, UK

London – The Royal Lancaster Hotel in London is introducing a mixed-reality production studio to businesses hoping to host virtual or hybrid events.

The innovative SmartStudio, in partnership with SmartAV, features an Extended Reality (XR) stage with LED backdrop and floor, audio broadcast cameras and tv-ready lighting. Offering flexibility and customisation, the concept provides a fully immersive, 360-degree experience, allowing clients to have both a live audience and virtual attendees.

Sally Beck, general manager of Royal Lancaster London, said: 'We’re delighted to work with our partners, SmartAV, in order to bring this concept to life, and we have made our beautiful Westbourne Suite available immediately so that clients can take advantage of the facility and make their event happen in the new reality. As we navigate through these difficult times, certainly for businesses, we see this as a perfect partnership that will allow great events to still take place, and support our industry.’

With tourism on the decline during Covid-19, hotels are changing their offerings to focus on Bleisure opportunities. We explore other hotel alternatives in Inter-Covid Hospitality.

Stat: Disagreement prevails over pandemic working practices

Neon by Samsung Neon by Samsung

A survey by IBM Institute for Business Value reveals discrepancies between employers and employees on organisational responses to Covid-19.

Nearly three-quarters (74%) of managers say their firms are helping staff to learn the skills needed to work during the pandemic, whereas fewer than two-fifths (38%) of employees agree. The gap is even larger with regard to the physical and emotional support of the workforce, where 80% of executives believe they are doing enough, yet just 46% of workers agree.

The report explains that ‘employers significantly overestimate the effectiveness of their support and training efforts’ when it comes to their responses to training and support during the pandemic. It also notes that an emphasis on using artificial intelligence (AI) to control costs has left many employees feeling replaceable, affecting their emotional wellbeing.

As remote working continues to be the norm for many, employers need to prioritise the protection of their employees. In a similar vein, we previously explored how digital health company BioBeats is aiming to improve workplace mental health using AI.

Previous Daily Signals Articles
The Trend: Phygital Fittings

Daily Signals

The Trend: Phygital Fittings

Virtual try-ons are evolving from transactional tools into immersive, emotionally aware stages for exploration, self-expression and co-creation.
Retail : Fashion : Technology
The Campaign: John Lewis celebrates 100 iconic products for its centenary

Daily Signals

The Campaign: John Lewis celebrates 100 iconic products for its centenary

UK department store John Lewis marked 100 years of its Never Knowingly Undersold promise with a new multimedia campaign created by advertising comp...
Retail : Advertising : Branding
The Viewpoint: Tactile Touchpoints

Daily Signals

The Viewpoint: Tactile Touchpoints

In a retail climate marked by economic anxiety and digital overload, the act of in-store customisation is emerging as a cultural salve, with shoppe...
Retail : Customisation : Craftsmanship
The Space: ASOS Live redefines fashion shopping through creator-led video content

Daily Signals

The Space: ASOS Live redefines fashion shopping through creator-led video content

Online retailer ASOS has launched ASOS Live, a new video shopping experience designed to merge inspiration, content and commerce within its app.
Retail : Fashion : Technology
The Big Idea: Six Storified Retail Environments

Daily Signals

The Big Idea: Six Storified Retail Environments

Storified retail crosses entertainment with hospitality to provide experiences that immerse visitors in emotive, local and cultural moments which d...
Retail : Hospitality : Storytelling
The Trend: Women’s Sports Economy

Daily Signals

The Trend: Women’s Sports Economy

Summer 2025 will be remembered as a landmark season, shaping the future for women’s sport. While star athletes such as British football player Chlo...
Sports : Health : Wellness
The Big Idea: Muscle Longevity

Daily Signals

The Big Idea: Muscle Longevity

Muscle health is emerging as the next frontier of longevity lifestyles, with consumers increasingly focused on building and preserving strength wel...
Health : Wellness : Sport
The Campaign: Oura flips the script on ageing in new Give Us the Finger campaign

Daily Signals

The Campaign: Oura flips the script on ageing in new Give Us the Finger campaign

In June 2025, wearable health tracker Oura launched a campaign challenging cultural norms around ageing 
Health : Wellness : Sport
The Viewpoint: Democratising wellness

Daily Signals

The Viewpoint: Democratising wellness

In 2025, Neko Health opened UK clinics in Manchester and London (Covent Garden and Shoreditch), with the latter becoming the brand’s new flagship l...
Health : Wellness : Sport
The Space: Nike and Palace build a playground for London’s creative youth

Daily Signals

The Space: Nike and Palace build a playground for London’s creative youth

In November 2025, Nike and Palace joined forces to launch Manor Place, a free cultural and sporting hub in South London that brings skateboarding, ...
Health : Wellness : Sport
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN