News 03.09.2020

Need to Know

Biodegradable clothing that challenges fashion lifecycles, Beyond Meat becomes an educator, and US consumers remain cautious about out-of-home events.

Bio-fashion that decomposes within a day

Algae dress by Scarlett Yang, UK

London – The Decomposition of Materiality is a project from Central Saint Martins graduate Scarlett Yang that explores biodegradable materials.

The LVMH-awarded project uses silk cocoon protein and algae extracts to create 100% biodegradable, glass-like garments that organically evolve as they're worn, eventually decomposing. Through her exploration, Yang found the garments would gradually biodegrade in rain, river and sea water, while soaking them in water at 60°C can speed up the decomposition process to as little as 24 hours.

According to Yang, the aim of her project was to challenge audiences with the concept of material lifecycles. The resulting texture and lifespan of each piece is subject to temperature and humidity levels; seasonable changes from hot and humid to dry and cold can make the garments appear more sculptural.

As we explore in Material Far Futures, the materials of tomorrow will be smarter, stronger, more dynamic and less ecologically damaging.

A dental retainer for controlling tech

Tong by Dorothee Clasen, Germany Tong by Dorothee Clasen, Germany
Tong by Dorothee Clasen, Germany Tong by Dorothee Clasen, Germany

Germany – Tong is a wearable device for the mouth that allows people to operate computers using their tongue.

Styled on a dental retainer, the design is fitted with a rolling magnet on a set of rails, which connects to a wifi transmitter. It allows the wearer to use his or her tongue on the magnet like a finger on a mouse, with the movements able to control external devices. To showcase the wearable’s capabilities, its creator Dorothee Clasen built a supporting video game called Tong – a play on the 1970s arcade game Pong.

The retainer has more functional uses, however. It can assist wearers with physical therapy, work tasks and can be a communication aid for people with disabilities. According to Clasen, the design was inspired by her experience as a horse rider. 'I was especially fascinated by the haptic communication between the rider’s hand and the horse’s [bit in its] mouth,’ she tells Dezeen.

Historically, technology – particularly gaming technology – has ignored disabled people, but innovations like Tong and those identified in Accessible Gaming are increasingly coming to the fore.

Beyond Meat turns children’s food educator

Sustainability Education by Beyond Meat and Everfi, US Sustainability Education by Beyond Meat and Everfi, US

California – Plant-based meat company Beyond Meat is launching a free online course to teach Generation Alpha about food sustainability.

In partnership with digital education innovator Everfi, the platform will be launched in October 2020, aimed at teachers and 10–14-year-old pupils in the US. The course will cover topics such as finite natural resources, the importance of biodiversity and the effects of climate change, alongside the necessity to minimise personal carbon footprints.

In response to the changing learning landscape amid the global pandemic, students will be able to access the course from home throughout the 2020/2021 school year.

‘We see food as a vehicle for change; this course being an important part of that commitment, helping students to learn more about the role of diet in health and sustainability,’ says Ethan Brown, founder and CEO of Beyond Meat.

The partnership between Everfi and Beyond Meat shows how brands can become educators, shaping the habits of ever-more knowledgeable Young Eaters.

Stat: US citizens embrace prolonged homebody lifestyles

MARKERAD collection by Ikea and Virgil Abloh MARKERAD collection by Ikea and Virgil Abloh

According to research by McKinsey & Co, many US citizens still feel concerned about the risk of Covid-19 and are choosing to remain at home rather than resume normal daily living.

With about 34% of US consumers reporting that Covid-19 cases are increasing in their local area, some 68% say they will continue to refrain from engaging in normal out-of-home activities.

As a result, more than 70% say they will continue with homely habits adopted during the pandemic, including at-home fitness, streamed entertainment and self-care practices. For brands, there is an opportunity to continue engaging with home-based consumers through new products, services and home-based experiences.

While we identified Generation Homebody before the pandemic hit, the prolonged impact of Covid-19 has accelerated the homebody mindset, further reinforcing its economic potential.

Previous News Articles
Louis Vuitton’s new book aims to capture Paris’ Olympic spirit

News

Louis Vuitton’s new book aims to capture Paris’ Olympic spirit

As Paris gears up for the 2024 Summer Games, a new book aims to capture the city’s Olympic spirit.
Luxury : Olympics : Design
Beyond Meat introduces new Sun Sausage for health-conscious consumers

News

Beyond Meat introduces new Sun Sausage for health-conscious consumers

Beyond Meat has launched Sun Sausage, a plant-based product that doesn’t mimic traditional meats such as beef, pork or chicken.
Food&Drink : Plant-based : Protein
Foresight Friday: Alice Crossley, senior foresight analyst

News

Foresight Friday: Alice Crossley, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst ...
Foresight : Beauty : Travel
Stat: The majority of AI decision-makers keep changing their initial plans

News

Stat: The majority of AI decision-makers keep changing their initial plans

Honeywell has unveiled its latest findings from the Industrial AI Insights global research study, highlighting significant trends in AI adoption wi...
AI : Technology : Workplace
Imoo launches new Z7 sports watch phone for kids

News

Imoo launches new Z7 sports watch phone for kids

Imoo, the pioneering brand in kids’ smartwatch technology, has introduced its new flagship sports watch phone, the Z7, in the UK and Germany.
Technology : Gen Alpha Consumers : Wearable
WHEN brings at-home fertility testing to Australia

News

WHEN brings at-home fertility testing to Australia

WHEN, Australia's first at-home egg count testing service, is on a mission to start the fertility conversation sooner, to give consumers more ...
Health : Wellness : Design
Mattel’s first blind Barbie doll takes a positive step forward

News

Mattel’s first blind Barbie doll takes a positive step forward

Mattel is taking a significant step towards inclusivity with the launch of its first blind Barbie doll.
Inclusivity : Youth : Toys
Stat: Millennials and Ozempic drive high-protein food boom

News

Stat: Millennials and Ozempic drive high-protein food boom

Consumer interest in health and weight loss, particularly among Millennials, is boosting sales of high-protein packaged foods and beverages, accord...
Food&Drink : Health : Wellness
The Future Laboratory launches Visualised Research Decks service

News

The Future Laboratory launches Visualised Research Decks service

The Future Laboratory has launched a new Visualised Research Decks service from its Applied Foresight team. 
Foresight : The Future Laboratory : Applied Foresight
Everlane founder launches magnesium-powered beverage Magna

News

Everlane founder launches magnesium-powered beverage Magna

Thirteen years after launching Everlane, Michael Preysman is launching Magna, a DTC sports beverage brand. Magna targets health-conscious consumers...
Supplements : Food&Drink : Health
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more