News 31.07.2020

Need to Know

Meal kits for cultured Home Eatertainment, sustainable denim gets an anti-microbial update, and China embraces milk as immunity-boosting.

Tena promotes ageless sexual exploration

Ageless by Tena and Je Joue, UK and France

London – Tena is joining forces with femtech sex toy brand Je Joue to destigmatise attitudes around age and sexual exploration.

Part of Tena’s #Ageless initiative, the new campaign puts sexual wellness and pleasure among Flat Age women in the spotlight, with Tena delivering wellbeing packs to influencers across the UK and France that contain Hanx lubricant, Kegel exercise instructions and Tena Silhouette underwear.

QR codes on the packs link to Tena's free My Pelvic Floor Fitness app, offering daily reminders, progress tracking and advice. The campaign is supported by illustrations from artist Stina Persson, featuring statements such as: 'No complications, I know what I want,' and 'I still own the feeling between my legs'.

‘Older women’s sexuality has long been underestimated and under-represented. With Je Joue and these wellbeing packs we encourage women to continue enjoying the pleasure they can get from their bodies, no matter what age they are,’ explains Bridget Angear, joint chief strategy officer at AMV BBDO, the agency behind the campaign.

In our interview with Elvie co-founder Tania Boler, we explore how technology is transforming women’s personal care into a positive experience.

Wanda Box elevates at-home global dining

Wanda Box by Wanda, UK Wanda Box by Wanda, UK
Wanda Box by Wanda, UK Wanda Box by Wanda, UK

UK – The Wanda Box is an experiential dining kit that contains ingredients, decor and playlists to help re-create a global dining experience at home.

The first kit is a Mexican-inspired box that includes authentic ingredients to create a fresh and flavourful meal, with a menu devised by chef Merlin Labron-Johnson of Osip restaurant in Bruton, Somerset. To create ambience, the kit includes two cocktail glasses, a ceramic Mexican salsa bowl, a cake plate, two linen napkins, a vase with dried flowers, a seagrass wall hanging, and a ready-made playlist of music to suit each box’s theme.

With upcoming boxes inspired by Greece and Vietnam, Wanda seeks to bring global tastes and sensory food experiences home for diners hesitant – or unable – to travel or visit restaurants. The brand is also donating 10% of its profits to The World Food Programme.

With many people learning to cook or enjoying hosting at home as a result of the pandemic, initiatives such as Wanda are further elevating at-home dining. For more, read our macrotrend, Home Eatertainment.

Anti-microbial denim that’s safer for stores

Denim by Warp + Weft, DL1961 and HeiQ Denim by Warp + Weft, DL1961 and HeiQ

Global – In the inter-pandemic age, eco-denim brand Warp + Weft and sister label DL1961 are launching anti-microbial garments.

Working with Swiss textile technology company HeiQ, the brands’ crisis-appropriate clothing will now incorporate a germ -resistant finish. Added as a liquid formula to softener during production of its Warp + Weft and DL1961 denim, the result is self-sanitising and germ-resistant fabrics.

A further benefit of the finish, according to the brands, is to make it safe for customers to try on clothing without fear. ‘Our mission as a premium denim brand is to make products in a way that is good for the planet and the people on it,' says Sarah Ahmed, CEO of Warp + Weft and DL1961. 'As safety is at the forefront of our consumers’ concerns, we want to be there to help. Our jeans are designed to make you look good and feel good about wearing them.'

In addition to traditional personal protective items such as face masks, germ-conscious consumers are beginning to seek out clothing that protects them from bacteria and viruses.

Stat: China pushes milk consumption for increased immunity

Yo Yogurt by Design Bakery Studio, China Yo Yogurt by Design Bakery Studio, China

Chinese officials are focusing on dairy as a core element of people’s diets amid national health and immunity concerns.

According to insight shared by Bloomberg, Chinese consumers are being encouraged to drink milk to boost immunity, with the government expecting milk production to reach 45m tons per year – a figure 30 times what it was in 1980. Already, China is the third-largest producer of cow’s milk, and is expected to dedicate more farmland to raising and feeding cows, both regionally and internationally.

While national health sits at the centre of this shift, concerns also exist about its carbon impact. Programmes to promote dairy ‘will largely counteract the endeavours by China’s government, people and those in other industries to reduce our overall carbon footprint,’ says Jian Yi, founder of The Good Food Fund, which promotes sustainable food systems in China.

For more on how dairy is being positioned, flavoured and consumed locally, read our China Dairy Market.

Previous News Articles
Ocado’s Shopping List Stories campaign finds emotional value in the weekly shop

News

Ocado’s Shopping List Stories campaign finds emotional value in the weekly shop

Ocado is reframing grocery shopping as an emotional experience with Shopping List Stories, a new campaign by Uncommon Creative Studio.
Food And Drink : Supermarket : Branding And Advertising
Foresight Friday: Alice Crossley, senior foresight analyst

News

Foresight Friday: Alice Crossley, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday : Ff : Lionesses
Stat: Netflix confirms anime watching is no longer niche

News

Stat: Netflix confirms anime watching is no longer niche

More than half of Netflix’s 300m global subscribers now watch anime, according to proprietary figures shared by the streamer.
Pop Culture & Media : Youth : Technology
The Faroe Islands bring back the joy of getting lost

News

The Faroe Islands bring back the joy of getting lost

As algorithm-driven travel fuels overtourism, a new initiative is challenging travellers to let go of planning and control.
Travel : Tourism : The Faroe Islands
Thai perfume brand Journal turns fragrance samples into NFC collectables

News

Thai perfume brand Journal turns fragrance samples into NFC collectables

Fragrance brand Journal is rewriting the rules of scent sampling with a wearable fragrance tester that doubles as a social connector.
Beauty : Fragrance : Technology
Stat: Survey finds hardening stances on office attendance are impacting UK staff wellbeing

News

Stat: Survey finds hardening stances on office attendance are impacting UK staff wellbeing

Hardening return-to-office mandates are fuelling anxiety among UK workers, with 38% reporting that media coverage of stricter attendance policies i...
Office : Workplace : Stat
Innovation Debrief 2025–2026 report goes live

News

Innovation Debrief 2025–2026 report goes live

Discover the top 50 innovations acknowledging, driving and anticipating change in our new Innovation Debrief 2025–2026 report. 
Innovation Debrief 2024-2025 : Future Trends 2026 : Cultural Foresight
Joe Wicks’ Activate turns movement into play for kids

News

Joe Wicks’ Activate turns movement into play for kids

Fitness trainer Joe Wicks is swapping live-action workouts for animation with Activate – a lively new series of five-minute fitness bursts designed...
Fitness : Health And Wellbeing : Gen Alpha
IKEA creates open-air library along the Seine in Paris

News

IKEA creates open-air library along the Seine in Paris

IKEA has unveiled the Billyothèque, a pop-up outdoor library transforming a stretch of Paris’s Seine riverbank into a space for slow, serendipitous...
Ikea : Reading Room : Reading Experience
Stat: US teens turn to AI companions for life advice

News

Stat: US teens turn to AI companions for life advice

A new study by Common Sense Media reveals that 72% of US teens aged 13–17 have tried AI companions, with over half now using them regularly.
Technology : AI : Stat
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN