News 23.04.2020

Need to Know

Ancient solutions for modern haircare, London’s digital fashion future and employees hope for more control over how they work.

Fable & Mane brings Indian rituals to haircare

Fable & Mane, United Kingdom and United States Fable & Mane, United Kingdom and United States
Fable & Mane, United Kingdom and United States Fable & Mane, United Kingdom and United States
Fable & Mane, United Kingdom and United States Fable & Mane, United Kingdom and United States

UK and US – Fable & Mane is a new haircare brand bringing plant-based ingredients and ancient rituals to modern consumers.

Its HoliRoots product range – a portmanteau of ‘holistic’ and ‘roots’ – combines herbs, spices, Ayurvedic roots and aromatherapy-led fragrances. With a focus on the ritualistic aspect of haircare, the debut range includes hair oil, shampoo, conditioner and hair mask, informed by the ancient practice of hair oiling in India.

Launched at a time when consumers are particularly conscious of their daily health and wellbeing routines, Fable & Mane is focusing on native practices as part of a holistic approach to wellness. Akash Mehta, co-founder, says: ‘We are healthy when we are connected yet the beauty industry has come so far away from its roots, leaving us in a rat race to do everything to live longer but not live better.’

Globally, brands like Fable & Mane are increasingly taking ownership of heritage through the revival of ancestral beauty rituals and native ingredients.

The Fabricant gives access to digital couture

Fluid collection on Leela by The Fabricant, Amsterdam Fluid collection on Leela by The Fabricant, Amsterdam
Fluid collection on Leela by The Fabricant, Amsterdam Fluid collection on Leela by The Fabricant, Amsterdam

Amsterdam – The Fabricant is trialling a new digital platform, Leela, that allows users to create a photo-real avatar to test out digital couture.

Leela, which means ‘play’ in Hindi, encourages users to experiment with bold digital garments for their avatars to wear, picking designs from Fluid – a specially created digital-only couture collection. Using 3D technology, the platform enables users to capture images of their digitally dressed avatar from multiple perspectives.

Conceptualised as a ‘self-expression playground’, Leela has been created at a time when brands are exploring digital fashion and virtual runways. With physical stores remaining closed owing to Covid-19, digital solutions such as Leela can fuel new business and marketing models for brands. ‘In Leela, people are not passive consumers but creative agents crafting their self-expression and curating their visual identity through digital clothing,’ explains Amber Jae Slooten, creative director at The Fabricant.

In our interview with The Fabricant, Slooten discusses the potential for artificial intelligence (AI) in fashion and how it can be used to creatively push the boundaries of design.

London Fashion Week’s gender-neutral, digital future

London – The British Fashion Council has announced that, for the next 12 months, London Fashion Week will adopt a new digital format, merging womenswear and menswear shows.

Beginning in June 2020, the digital event will be open to the global public and trade audiences – functioning as a meeting point offering interviews, podcasts, webinars and digital showrooms. The platform will enable designers to generate sales of existing collections to the public, as well as retail orders for next season’s products.

Caroline Rush, CEO of the British Fashion Council, says: ‘By creating a cultural Fashion Week platform, we are adapting digital innovation to best fit our needs today and something to build on as a global showcase for the future.’ While the current pandemic has propelled the fashion world into digital innovation, London Fashion Week’s gender-neutral and off-season event could set the blueprint for other cities.

Elsewhere, Covid-19 is driving demand for virtual showrooms and live-streams of shows, as recently seen in Paris and Shanghai.

London Fashion Week by the British Fashion Council London Fashion Week by the British Fashion Council

Stat: Employees want more control over where they work

A new global survey by WKspace offers insight into workplace behaviours in response to the experience of working from home in recent months.

It reveals that 46% of employees believe they will have more control over how and where they work in the next few years, and 53% think that work and the workplace will change significantly. While the pandemic has forced many companies to adapt swiftly to home-based working, 42% of employees say they want more virtual meetings rather than a physical presence.

As companies become increasingly aware of employees’ health and wellbeing, the lockdown period has offered a glimpse into the potential future of the workplace, from reduced working hours to technology-enhanced ambience.

Previous News Articles
The Fashion Innovation Agency debuts 3D garment volumetric capture service

News

The Fashion Innovation Agency debuts 3D garment volumetric capture service

The Fashion Innovation Agency at London College of Fashion has launched Reskinning Reality, the UK’s first 3D garment volumetric capture service ai...
Fashion : Technology : Virtual Fashion
Elemis brings beauty trackside with new Aston Martin F1 collection

News

Elemis brings beauty trackside with new Aston Martin F1 collection

Premium beauty brand Elemis is stepping further into the world of Formula 1 with the launch of four exclusive skincare collections in partnership w...
Aston Martin : Elemis : Formula 1
Stat: US cinema execs predict the end of traditional moviegoing within 20 years 

News

Stat: US cinema execs predict the end of traditional moviegoing within 20 years 

Over half of cinema executives in the US believe the traditional cinema model will no longer be viable within the next 20 years, according to a new...
Movies : Entertainment : Stat
 New clubhouse for women’s sports retail opens in London

News

New clubhouse for women’s sports retail opens in London

A new retail concept is putting women’s sport centre stage this summer.
Sports : Retail : Fashion
Foresight Friday: Rose Coffey, senior foresight analyst

News

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday : Fashion : Sustainability
Stat: Nearly half of women feel misunderstood by brands

News

Stat: Nearly half of women feel misunderstood by brands

Despite driving an estimated £25 trillion ($31.8 trillion, €29.4 trillion) in global discretionary spending, nearly half of women worldwide say bra...
Branding & Advertising : Brands : Retail
Modem’s Dream Recorder turns sleep into spatial storytelling

News

Modem’s Dream Recorder turns sleep into spatial storytelling

Dutch design studio Modem has unveiled Dream Recorder, an AI-powered device that transforms spoken memories of dreams into cinematic video se...
Technology : Modem : Dreams
Australia approves nation’s first lab-grown meat for high-end menus

News

Australia approves nation’s first lab-grown meat for high-end menus

Australia has approved its first lab-grown meat products, with Sydney-food-tech start-up Vow set to serve cultured quail dishes in upscale restaura...
Cultivated Meat : Lab-grown Meat : Lab Grown
Stat: America’s millionaire class is growing faster than ever

News

Stat: America’s millionaire class is growing faster than ever

According to UBS’s 2025 Global Wealth Report, more than 1,000 people became millionaires every day in America in 2024.
Wealth : Society : The Great Wealth Transfer
Instagram champions creative risk-taking with star-studded global campaign

News

Instagram champions creative risk-taking with star-studded global campaign

As Instagram approaches its 15th anniversary, the platform has launched a new campaign spotlighting creativity on social media. Entitled Anyway, th...
Instagram : Social Media : Creativity
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN