News 23.04.2020

Need to Know

Ancient solutions for modern haircare, London’s digital fashion future and employees hope for more control over how they work.

Fable & Mane brings Indian rituals to haircare

Fable & Mane, United Kingdom and United States Fable & Mane, United Kingdom and United States
Fable & Mane, United Kingdom and United States Fable & Mane, United Kingdom and United States
Fable & Mane, United Kingdom and United States Fable & Mane, United Kingdom and United States

UK and US – Fable & Mane is a new haircare brand bringing plant-based ingredients and ancient rituals to modern consumers.

Its HoliRoots product range – a portmanteau of ‘holistic’ and ‘roots’ – combines herbs, spices, Ayurvedic roots and aromatherapy-led fragrances. With a focus on the ritualistic aspect of haircare, the debut range includes hair oil, shampoo, conditioner and hair mask, informed by the ancient practice of hair oiling in India.

Launched at a time when consumers are particularly conscious of their daily health and wellbeing routines, Fable & Mane is focusing on native practices as part of a holistic approach to wellness. Akash Mehta, co-founder, says: ‘We are healthy when we are connected yet the beauty industry has come so far away from its roots, leaving us in a rat race to do everything to live longer but not live better.’

Globally, brands like Fable & Mane are increasingly taking ownership of heritage through the revival of ancestral beauty rituals and native ingredients.

The Fabricant gives access to digital couture

Fluid collection on Leela by The Fabricant, Amsterdam Fluid collection on Leela by The Fabricant, Amsterdam
Fluid collection on Leela by The Fabricant, Amsterdam Fluid collection on Leela by The Fabricant, Amsterdam

Amsterdam – The Fabricant is trialling a new digital platform, Leela, that allows users to create a photo-real avatar to test out digital couture.

Leela, which means ‘play’ in Hindi, encourages users to experiment with bold digital garments for their avatars to wear, picking designs from Fluid – a specially created digital-only couture collection. Using 3D technology, the platform enables users to capture images of their digitally dressed avatar from multiple perspectives.

Conceptualised as a ‘self-expression playground’, Leela has been created at a time when brands are exploring digital fashion and virtual runways. With physical stores remaining closed owing to Covid-19, digital solutions such as Leela can fuel new business and marketing models for brands. ‘In Leela, people are not passive consumers but creative agents crafting their self-expression and curating their visual identity through digital clothing,’ explains Amber Jae Slooten, creative director at The Fabricant.

In our interview with The Fabricant, Slooten discusses the potential for artificial intelligence (AI) in fashion and how it can be used to creatively push the boundaries of design.

London Fashion Week’s gender-neutral, digital future

London – The British Fashion Council has announced that, for the next 12 months, London Fashion Week will adopt a new digital format, merging womenswear and menswear shows.

Beginning in June 2020, the digital event will be open to the global public and trade audiences – functioning as a meeting point offering interviews, podcasts, webinars and digital showrooms. The platform will enable designers to generate sales of existing collections to the public, as well as retail orders for next season’s products.

Caroline Rush, CEO of the British Fashion Council, says: ‘By creating a cultural Fashion Week platform, we are adapting digital innovation to best fit our needs today and something to build on as a global showcase for the future.’ While the current pandemic has propelled the fashion world into digital innovation, London Fashion Week’s gender-neutral and off-season event could set the blueprint for other cities.

Elsewhere, Covid-19 is driving demand for virtual showrooms and live-streams of shows, as recently seen in Paris and Shanghai.

London Fashion Week by the British Fashion Council London Fashion Week by the British Fashion Council

Stat: Employees want more control over where they work

A new global survey by WKspace offers insight into workplace behaviours in response to the experience of working from home in recent months.

It reveals that 46% of employees believe they will have more control over how and where they work in the next few years, and 53% think that work and the workplace will change significantly. While the pandemic has forced many companies to adapt swiftly to home-based working, 42% of employees say they want more virtual meetings rather than a physical presence.

As companies become increasingly aware of employees’ health and wellbeing, the lockdown period has offered a glimpse into the potential future of the workplace, from reduced working hours to technology-enhanced ambience.

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