News 12.12.2019

Need to Know

Remrise uses an evolving subscription to combat insomnia, BMW trials in-car food delivery and cities are set to miss their carbon emissions-reducing goals.

Luxury label doppelgangers for four-legged friends

SSENSE dogwear
SSENSE dogwear
SSENSE dogwear

Montreal – Independent retailer SSENSE has collaborated with luxury fashion brands and streetwear labels on a collection of pet wear.

Specially designed for dogs, the apparel and accessories were developed for SSENSE by brands including Burberry, Ashley Williams, Marine Serre and Paul Smith. Aimed at young, affluent pet owners hoping to extend their style identity to their furry friends, with several designers creating matching pieces, such as dog collars, in the same fabric as their accessories collections. ‘Increasingly, Millennials are spending more on their pets, especially dogs. There is a growing interest to reflect their individual style and their dog’s personality through clothing,’ says Brigitte Chartrand, senior director of womenswear buying at SSENSE.

With almost 80% of SSENSE buyers aged between 18 and 34, the brand has responded to the desire among this audience to splurge on accessories both for themselves and their animal companions. For more on the brand opportunity, read our High-end Pets Market.

Remrise develops the sleep supplement market

Remrise Remrise
Remrise Remrise

US – The direct-to-consumer brand is combatting insomnia with a subscription service to natural supplements.

Remrise combines Eastern and Western traditions with technology, customising the £41.80 ($55, €49.60) monthly subscriptions to each consumer. To target behavioural, age-related or constitutional issues – including exercise frequency and coffee consumption – the brand requests that customers complete a lifestyle quiz to create personalised recommendations.

The brand offers an ongoing service to ensure its supplements remain effective, including a sleep tracker and host of meditation and sleep tips available via the Remrise app. To evolve with the sleep quality of its users, Remrise varies its supplement ingredients to help customers avoid building up tolerance.

As savvy consumers begin challenging supplements brands to provide science-backed product information, a new wave of innovation is sweeping through the industry, targeting everything from insomnia to eye health.

BMW is trialling in-car food ordering

New York – The car-maker is working with restaurant technology firm Olo to improve convenience for US consumers.

Together, they are exploring how to speed up access to fast food, with BMW drivers able to use a touchscreen dashboard in their car to order from a curated menu of meals from two US restaurant partners – Nekter Juice Bar and Portillo’s Hot Dogs. Using the vehicle’s in-built navigation system, drivers are guided to brands’ drive-through locations to collect their order.

Jackie Berg, vice-president of marketing at Olo, considers the trial as an indication of the future, friction-free opportunities for food brands: ‘The convergence of commerce and convenience is opening up exciting potential for restaurants and we are thrilled to work with BMW and our pilot brands to experiment with how in-car ordering will evolve and shape how consumers order.’

This innovation is a reminder that connected cars are fast becoming a powerful channel – and new environment – for brands to reach consumers. For more, read our Subconscious Commerce macrotrend.

BMW in-car food ordering

Stat: Cities are failing to reduce their carbon emissions

Cities all over the world are struggling to reach their 2020 targets in their fight against climate change, according to numbers by CDP analysed by Quartz. Using self-reported data on cities’ environment goals, the media company found 130 cities with more than 160 individual emissions-reduction goals for 2020. However, just 20% of those targets have been completed or are more than half-way towards their goal.

With many cities failing to disclose data or post emission-reduction goals for 2020, several stood out as being ahead of their deadlines. Toronto, for example, has already achieved a 30% overall reduction in emissions, with further targets to reach an overall drop of 80% by 2050.

In the fight against a climate emergency, cities are a powerful force in reducing carbon emissions. Explore our Smog Life series to see how brands can help governments in this race against time.

Previous News Articles
SXSW London 2025: Biological age, AI-powered abundance and Substack’s in-person future

News

SXSW London 2025: Biological age, AI-powered abundance and Substack’s in-person future

The first edition of SXSW in London brought hundreds of visitors to Shoreditch for a mix of music, film, experiential workshops and forward-thinkin...
Pop Culture & Media : Global Events : Wellness
QuiteLike unveils rebranding to inspire joyful home cooking

News

QuiteLike unveils rebranding to inspire joyful home cooking

Meal kit brand QuiteLike has unveiled a striking rebranding designed to elevate dinnertime beyond mere convenience.
Food And Drink : Advertising & Branding : Design
Stat: US teen beauty spending soars to record high fuelled by fragrance boom

News

Stat: US teen beauty spending soars to record high fuelled by fragrance boom

Teen beauty spending in the US has surged to record levels, according to Piper Sandler’s latest Taking Stock With Teens report.
Beauty : Gen Alpha : Gen Alpha Consumers
Oura flips the script on ageing in new Give Us the Finger campaign

News

Oura flips the script on ageing in new Give Us the Finger campaign

Oura is challenging cultural norms around ageing with its latest brand campaign, Give Us the Finger.
Health And Wellness : Longevity Lifestyles : Technology
Oxford Economics Global Cities Index launches 2025 report

News

Oxford Economics Global Cities Index launches 2025 report

Global urban influence is shifting, according to the newly released Oxford Economics Global Cities Index 2025.
Society : Cities : Oxford Economics
Stat: Consumer confidence is on the rise in the US

News

Stat: Consumer confidence is on the rise in the US

Consumer confidence in the US partially recovered in May after five consecutive months of decline, according to The Conference Board.
Retail : Value : Consumer Confidence
Elf taps into adventure culture with mid-ocean skincare drop

News

Elf taps into adventure culture with mid-ocean skincare drop

Beauty brand Elf cosmetics has orchestrated a high-impact cultural intervention by airdropping a skincare package to solo sailor Oliver Widger, who...
Beauty : Social Media : Culture
Fairmont launches global campaign celebrating everyday moments of magic

News

Fairmont launches global campaign celebrating everyday moments of magic

Fairmont Hotels & Resorts has unveiled a new global brand campaign Make Special Happen, spotlighting the luxury hospitality brand’s legacy of h...
Luxury : Hospitality : Advertising
Stat: Gen Z Brits wish they were growing up without the internet

News

Stat: Gen Z Brits wish they were growing up without the internet

Nearly half (47%) of UK people aged 16–21 would rather grow up in a world without the internet, according to new research published by certificatio...
Technology : Teen Tech Welfare : Teens Tech And Tapping Out
Fjör launches world’s first hydrolytic body moisturiser

News

Fjör launches world’s first hydrolytic body moisturiser

Biotech-led skincare brand Fjör is launching the world’s first hydrolytic body moisturiser on 3 June 2025.
Beauty : Body Skincare : Skincare
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN