News 25.11.2019

Need to Know

Kinship’s skincare is tailored to Gen Z, Prada’s new business loan is tied to its sustainability goals, and Millennials want curated sports content.

Kinship is a scientific skincare line for Gen Z

Kinship, US
Kinship, US
Kinship, US

US – The skincare brand combines wellness with science to create a bio-positive range of products.

Kinship uses a proprietary microbiome technology called Kinbiome at the heart of its products, a pro-probiotic that supports a strong natural skin barrier. The brand is launching with five staple products: a naked papaya face cleanser, Insta Swipe exfoliating pads, hydrating gel-cream moisturiser, Pimple Potion acne treatment, and probiotic moisturising sunscreen.

While its ethos is science-backed and plant-based, Kinship is also rooted in consciousness – its products are accessible, clean, consciously packaged and cruelty-free. To reach its target audience of Generation Z, the brand’s first campaign is colourful and youth-focused, featuring young men and women, emojis and text exchanges about self-care.

To see how new beauty brands are ensuring they have a positive impact on the planet, read our latest sector macrotrend, Bio-positive Beauty.

Timberland’s latest store champions nature in the city

Timberland, store design by Dalziel & Pow, London Timberland, store design by Dalziel & Pow, London
Timberland, store design by Dalziel & Pow, London Timberland, store design by Dalziel & Pow, London

UK – The outdoor and workwear brand's latest flagship store is designed to showcase its sustainability credentials.

Featuring potted trees, a full-height living wall and visuals depicting nature scenes, Timberland's new London store promotes the brand’s position at the intersection of nature, fashion and urban living.

Designed with creative agency Dalziel & Pow, its interior combines timber and greenery with concrete elements. Subtle lighting emulates natural daylight, which comes into the store through large windows. Its fit-out has been made with a combination of recycled materials obtained from industrial leftovers, as well as bio-resin mannequins.

Educational pillars throughout the store share Timberland’s CSR and sustainability messaging, giving shoppers insight into its use of recycled materials and responsible technologies. A community table, meanwhile, lets customers learn and share small yet tangible actions that can make a difference to their community, such as urban greening.

For more examples of how sustainability and recycled materials are changing store design, read our Circular Store Design listicle.

Prada’s new business loan is tied to its sustainability goals

Italy – Luxury goods group Prada is demonstrating its commitment to a conscious future with a business loan tied to its sustainability targets.

The £43m ($56m, €50m) sustainability-linked loan has been signed with Crédit Agricole Group and is the first of its kind to be signed in the luxury goods industry. Interest rates on the five-year loan will be reduced following the achievement of targets relating to Prada’s sustainability efforts and working practices.

The first target is focused on increasing the number of its stores assigned LEED gold or platinum certification. The second on the number of training hours the group provides employees, and the third will be linked to use of Prada Re-Nylon (regenerated nylon) for the production of goods.

‘This transaction demonstrates that sustainability is a key element for the development of the Prada Group, increasingly integrated into our strategy,’ says Alessandra Cozzani, Prada Group’s chief financial officer. In this way, Prada is following new metrics of progress beyond economic growth, demonstrating our Post-growth Society macrotrend in action.

Prada, Tuscany

Stat: Young fans shell out for exclusive sports content

Young fans are interacting with sports content beyond live games, according to a new report by video management platform Imagen. The study found that in the US four times as many Millennial and Generation Z fans watch over three hours of non-game sports content each week compared to Baby Boomers.

Furthermore, 78% of fans enhance their live experience with non-game content by dual screening while watching a live game. When it comes to Millennials, 39% are willing to pay for exclusive online sports content, signalling an opportunity for sports leagues to engage with fans by delivering more personalised and immersive content such as archived videos, behind-the-scenes footage and documentaries.

The findings highlight the lucrative Luxury Sports Fan Market, as sports brands recognise the opportunities in creating bespoke digital content for young fans.

Previous News Articles
Ocado’s Shopping List Stories campaign finds emotional value in the weekly shop

News

Ocado’s Shopping List Stories campaign finds emotional value in the weekly shop

Ocado is reframing grocery shopping as an emotional experience with Shopping List Stories, a new campaign by Uncommon Creative Studio.
Food And Drink : Supermarket : Branding And Advertising
Foresight Friday: Alice Crossley, senior foresight analyst

News

Foresight Friday: Alice Crossley, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday : Ff : Lionesses
Stat: Netflix confirms anime watching is no longer niche

News

Stat: Netflix confirms anime watching is no longer niche

More than half of Netflix’s 300m global subscribers now watch anime, according to proprietary figures shared by the streamer.
Pop Culture & Media : Youth : Technology
The Faroe Islands bring back the joy of getting lost

News

The Faroe Islands bring back the joy of getting lost

As algorithm-driven travel fuels overtourism, a new initiative is challenging travellers to let go of planning and control.
Travel : Tourism : The Faroe Islands
Thai perfume brand Journal turns fragrance samples into NFC collectables

News

Thai perfume brand Journal turns fragrance samples into NFC collectables

Fragrance brand Journal is rewriting the rules of scent sampling with a wearable fragrance tester that doubles as a social connector.
Beauty : Fragrance : Technology
Stat: Survey finds hardening stances on office attendance are impacting UK staff wellbeing

News

Stat: Survey finds hardening stances on office attendance are impacting UK staff wellbeing

Hardening return-to-office mandates are fuelling anxiety among UK workers, with 38% reporting that media coverage of stricter attendance policies i...
Office : Workplace : Stat
Innovation Debrief 2025–2026 report goes live

News

Innovation Debrief 2025–2026 report goes live

Discover the top 50 innovations acknowledging, driving and anticipating change in our new Innovation Debrief 2025–2026 report. 
Innovation Debrief 2024-2025 : Future Trends 2026 : Cultural Foresight
Joe Wicks’ Activate turns movement into play for kids

News

Joe Wicks’ Activate turns movement into play for kids

Fitness trainer Joe Wicks is swapping live-action workouts for animation with Activate – a lively new series of five-minute fitness bursts designed...
Fitness : Health And Wellbeing : Gen Alpha
IKEA creates open-air library along the Seine in Paris

News

IKEA creates open-air library along the Seine in Paris

IKEA has unveiled the Billyothèque, a pop-up outdoor library transforming a stretch of Paris’s Seine riverbank into a space for slow, serendipitous...
Ikea : Reading Room : Reading Experience
Stat: US teens turn to AI companions for life advice

News

Stat: US teens turn to AI companions for life advice

A new study by Common Sense Media reveals that 72% of US teens aged 13–17 have tried AI companions, with over half now using them regularly.
Technology : AI : Stat
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN