US – Misfit Foods has launched a range of flavour-packed sausages that reposition the humble foodstuff for both meat lovers and flexitarians.
Available in three flavours – Kale Citrus Chimichurri, Sweet Potato Andouille and Squash Sweet Italian – the sausages are made of 50% humanely-raised, antibiotic-free, hormone-free chicken and 50% vegetables.
Previously known for its wonky fruit and vegetable juices, Misfit has launched products containing meat after learning that the average American eats 200lbs of meat a year. ‘The majority of Americans…want to eat less meat, but they’re not quite ready for a number of different reasons to fully give it up,’ explains Dave Betts, co-founder of Misfit. ‘It allows people to reduce their meat consumption significantly, but really doesn’t make people change their behaviour in a drastic way.’
With its range, the brand hopes to provide a tastier option for veggie-curious meat eaters, or those looking for sausages with health benefits, something explored by Carolien Niebling in her project The Future Sausage.