News 23.08.2019

Need to Know

Ganni’s upcycled store interiors, TikTok raises awarness of cyberbullying in India and underage drinking is on the decline.

Ganni’s first UK store features upcycled interiors

Ganni flagship store, London
Ganni flagship store, London
Ganni flagship store, London

London – The Danish fashion label has opened its flagship store in the UK, the design of which features a number of sustainable elements.

Ganni’s London store marks the first time consumers will have the chance to physically browse and experience the brand outside of Scandinavia. It has been designed in collaboration with Copenhagen studio Stamuli Retail Architecture to resemble the home of Ganni founders Ditte and Nicolaj Reffstrup.

Inside, accessories such as shoes and handbags are displayed on podiums crafted from recycled plastic waste, while other items are presented in trays made from recycled and pressed fabrics. The décor also includes striped rugs that are made from upcycled fabric from previous Ganni collections. These design details allude to the brand’s new garment take-back scheme, which allows customers to drop off unwanted clothing and shoes to be sorted and recycled by closed-loop recycling company I:CO.

By using its London flagship store to celebrate its circular strategies, Ganni reflects how physical stores can nurture more conscious consumption.

Rotofarm is transforming how we grow vegetables

Rotofarm by Bace Rotofarm by Bace
Rotofarm by Bace Rotofarm by Bace

Australia – The countertop hydroponic garden rotates plants in order to speed up growth.

Rotofarm by Bace uses rotary hydroponics to turn plants full circle every hour, which means they spend half their time in negative gravity. The device, which is small enough to fit on a kitchen counter, works without soil, using mess-free nutrients and water reservoirs to feed the plants. It will be unveiled on Kickstarter in September 2019.

‘By growing produce at home without preservatives or pesticides, the produce doesn't expire until it’s cut, you're not spending as much money on groceries and a lot of space is saved in your refrigerator,’ Toby Farmer, founder of Bace, tells Dezeen. ‘Perhaps most importantly, we help to reduce carbon emissions produced by mass-farming, transport and plastic packaging in supermarkets.’

To see why an increasing urban population means that the ingredients of the future will be grown in our own homes, read our microtrend New Urban Farms.

TikTok encourages young people to be responsible online

Wait A Sec to Reflect by TikTok

India – The video platform has released an awareness campaign to encourage users to think twice about the ramifications of what they post.

For the campaign, Wait A Sec to Reflect, TikTok worked with the Digital Empowerment Foundation (DEF) to execute a digital literacy programme focused on the usage of user-generated content platforms. For its first phase, the brands will conduct awareness workshops among consumers across key cities in India.

The accompanying campaign films draw attention to the possible negative results of posting something unpleasant on TikTok, such as a risky dance move or offensive statement. ‘The internet today is dominated by youth from smaller towns across the country, many of whom are experiencing the digital world for the first time through their smartphones,’ says Osama Manzar, founder of DEF. ‘The aim of our partnership is to build a conscious community of digital natives who will help spread the message of creating a safe and positive online environment.’

As internet penetration grows across India, leading to a rise in cyberbullying, media brands have a responsibility to step in and teach the importance of sensitivity online.

Stat: Underage drinking declines around the world

Global rates of underage drinking are on the decline. A new study from the International Alliance for Responsible Drinking (IARD) has found that underage consumption of alcohol has dropped in two-thirds of the 63 countries surveyed.

The study cites increased staff training in the UK, changing attitudes to alcohol in Sweden and education levels in the US as factors that have contributed to the decline. However, the countries with the largest dip were Lithuania, New Zealand and Slovakia, which fell by 29 percentage points, 18 percentage points and 11 percentage points, respectively, while 19 countries did not show a decline, and eight saw no change, including India and Mongolia.

For more on Generation Z’s evolving attitudes to health, wellness and hedonism, read our Anxiety Rebellion macrotrend.

Previous News Articles
Louis Vuitton brings La Beauté to life with immersive Soho pop-up

News

Louis Vuitton brings La Beauté to life with immersive Soho pop-up

Louis Vuitton has marked the launch of its first cosmetics line with a limited-time pop-up in New York’s Soho, transforming 104 Prince Street into ...
Retail : Luxury : Beauty
Foresight Friday: Dan Hastings, deputy foresight editor

News

Foresight Friday: Dan Hastings, deputy foresight editor

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday
Stat: US adults are losing confidence in capitalism 

News

Stat: US adults are losing confidence in capitalism 

Stat : Statistic : Money
Knight Frank’s research signals the rise of wellness in luxury real estate

News

Knight Frank’s research signals the rise of wellness in luxury real estate

In The Residence Report, released in September 2025, global real estate consultancy Knight Frank explores the future of luxury residential developm...
Luxury : Real Estate : Wellness
Nike changes Just Do It to Why Do It? in new campaign

News

Nike changes Just Do It to Why Do It? in new campaign

Nike has re-imagined its iconic Just Do It slogan for today’s athletes with the launch of its latest campaign, Why Do It? 
Visual : Nike : Campaign
New Zealand’s Department of Conservation merges sustainability and local pride

News

New Zealand’s Department of Conservation merges sustainability and local pride

The Department of Conservation in New Zealand has unveiled a three-year campaign with Deloitte Digital and Deloitte’s Sustainability and Climate te...
Conservation : National Branding : New Zealand
Stat: The majority of Gen Alpha consumers buy clothes to create content

News

Stat: The majority of Gen Alpha consumers buy clothes to create content

Clothing retailer PacSun’s study of more than 6,000 Gen Z and Gen Alpha consumers in the US reveals how fashion purchases are increasingly made for...
Gen Alpha : Fashion : Retail
John Lewis celebrates 100 iconic products for its centenary

News

John Lewis celebrates 100 iconic products for its centenary

John Lewis is marking 100 years of its Never Knowingly Undersold promise with a new multi-media campaign created by advertising company Saatchi &am...
Brand Heritage : Heritage : Branding
Monzo tackles financial literacy with The Book of Money

News

Monzo tackles financial literacy with The Book of Money

British online bank Monzo has launched The Book of Money in response to research showing that half of Britons (51%) feel they are not reaching thei...
Finance : Gen Z : Education
Stat: Light preventative personal care routines on the rise

News

Stat: Light preventative personal care routines on the rise

Kenvue, owner of brands including Neutrogena, Aveeno and Listerine, has launched A New View of Care: The Power of Personal Care Routines, a global ...
Stat : Statistic : Health
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN